10 Creative Email Newsletter Templates That Will Inspire You

If you’re looking for inspiration to design your creative email newsletter templates in a fun and unique way, scroll till the end of this article because you don’t want to miss these 10 awesome newsletter templates from different companies.

Well-designed and creative email newsletter templates are essential to attract your recipient’s attention, increase your conversion rate and stay on top of your competition. Take the examples of the following email newsletter templates and make your next email newsletter a showstopper.

If you feel like designing your own newsletter, check out Mailify library, it offers almost 900 email newsletter templates for free and it’s 100% responsive.

  1. Keep Your Contacts Curious Till The End

This never-ending newsletter from Beach Park is almost like a game for readers. You actually enjoyed scrolling down because it feels like you’re literally sliding down from 14th floor.

This playful newsletter made you engage with the content without you realizing it. Through visuals, Beach Park made its point clear: they offer great experience and fun to customers! The layout is unique with a playful concept that grasps the attention of readers and creates curiosity.

 

  1. Show It All In One Campaign

 

One picture says it all! Chambray has a wide range of shirt collections and in one email marketing campaign, they displayed the different colors, designs, and comfort of Chambray shirts.

Their content is simple and short, they convey the message to buyers who are looking for versatility and comfort in a sentence followed by a CTA button. This is definitely one of the most creative email newsletter templates; it is clean, short and outstanding, encouraging recipients to click on the CTA button and check the rest of their Chambray collection.

 

  1. Let It Shine

 

In this email newsletter design, J.Crew factory has highlighted the discount rate to get the reader’s attention on their big sale. The sentence is animated and colorful which makes it hard to miss.

The GIF in this email newsletter template is contrasting to the rest of the newsletter template. With a white background and black font, the 2 discount rate sentences in color are eye-catching!

 

  1. Communication IsTheKey To Every Relationship

 

Communication is the key to every relationship, even with the company where you purchase your clothes. Here, Missguided took the communication more personal with a slight pinch of emotion and fun.

True to their website, Missguided has kept the same design as their website (pink background and black font) but focusing more on the content. They have personalized their newsletter to a young audience by adding emoticons and creating a funny and uncommon message their readers would least expect.

 

  1. DareOnColors And Layout Design

The bright color and the design of this newsletter template is original and captivating.

The color combination with gray and yellow and the diagonal layout makes a neat and unique concept. The design displays the products effectively and the bright yellow makes the readers focus on the products.

 

  1. Keep It Simple

Moment gift card employs a simplistic design with a light background and few texts. The Moment gift card is displayed on a white space highlighting the card, the focus point of the newsletter.

The difference in text color guides the reader’s eye on the most important parts of the email newsletter.

 

  1. PlayWith Words

Hard to miss this catch phrase from Nike, you didn’t spend 2 minutes thinking what in the world they meant. The tagline is provocative and catches you off guard immediately! An innovative way to introduce a product to the market.

Nike has a bold statement to attract their young audience’s attention. Be creative in your tagline and make sure your message is well received from your audience on a lighter note. The newsletter’s design is simple and yet creative, the images are the main focus showing how the shoes look on a person and a close-up picture of the shoe.

 

  1. Create A SenseOfUrgency

This newsletter has a light tone and a woman in the background who is overshadowed by the content, which is intentional to emphasize on the message. In 3 steps, this newsletter sends a clear message to its reader: a clock ticking and a deadline that creates a sense of urgency and the eye-catching CTA button.

It creates curiosity among readers to check what discount they are given.

 

  1. FollowTheTrend And Lay It Flat

 

Yes, just like clothing trend, you have different visuals trends and you don’t want to make a visual faux pas. Flat lay photography is the type of images you see everywhere these days, in the blogging world in particular. Organic Granola made an amazing work on their visuals by laying out their different types of products and explaining them with a small text next to each image. It is visually appealing and the products (picture clear) are displayed in a neat and creative way. Don’t forget to follow this trend and give appealing visual treats to you readers.

 

 

  1. A Checklist For Your Products

 

The newsletter from Ruche provides a checklist of essentials to have for summer. Displaying the products under a checklist gives a feeling of necessity, a must have clothes in your wardrobe, shoes and accessories advised by a fashion expert. Ruche has a minimalistic layout highlighting and vertically aligning images and texts. The texts are a complement to the images giving more reason to buy these accessories.

You can extract various ideas from these newsletters, make the most of your future newsletters by applying the following tips:

  • Remember to make your contacts curious about your message
  • Try to show your various products in one newsletter with animation. This way, you avoid clustering
  • Highlight your sales offer with colors and animation
  • Send out funny or emotional messages to attract your reader’s attention
  • Make your newsletters colorful and experiment with various layout designs
  • Keep your newsletter simple to have an appealing look
  • Create catchy phrases for your taglines
  • Make your offer look like an urgency and necessity
  • Take pictures from an eagle eye view, follow visual trends and designs so you won’t be outdone by your competitors!

To find the perfect email marketing tool and get pre-built and responsive email newsletter templates, check out Mailify!

 

Here’s How to Make Your Boring Company Blog Interesting

Blogs succeed when they publish content that people find useful and entertaining. Knowing this, you want to make your business come alive and seem both interesting and fun. Unfortunately, not every business has a business model that naturally captivates the masses.

Already, you know that a blog can help you establish your firm as an authority in your industry. Through it, you can also pitch your products and inform your market about related issues and events. Still, earning something more than a “ho-hum” from the online public might seem almost impossible. You can change that.

Your blog can humanize your brand and give it personality. In fact, it can pleasantly surprise your readers by piquing their interest and stimulating their minds. Even better, people might find that your blog helps them solve problems while enjoying a fantastic customer experience.

Of course, talking about having an exciting blog sounds great, but making it a reality for your company might take hard work. Regardless of whether you need to revamp your existing blog or start a new one from scratch, here’s how to make your company blog interesting enough to increase your market share and boost your profits.

Blog’s Design: Make Content The Focus

Blogs of practically every kind crowd the Internet, so standing out requires a fabulous design that features the high-quality content that you produce. In light of your need to put your brand in the spotlight, make sure you keep advertisements away from your text and avoid inserting ads in the middle of your posts.

In the first place, your design communicates your priorities. When people see that your advertising is of secondary importance to your commitment to delivering value to the community, they will naturally reward your brand as they shop. In fact, creating an outstanding experience requires visually appealing text with short paragraphs, bold points, and fascinating images.

 

The Best Blog Content Answers Customer Questions

Make sure that everything you publish meets the real-life needs of real people. When you do this, you give people reasons to continue visiting your blog and keep up with your brand. Moreover, you create a reputation of having a company that first gives to others and later reaps rewards in the form of sales.

Your blog should also give people confidence that you stand behind every sale by answering questions that people have about your products and services after they buy. Needless to say, accomplishing this will require careful planning and creativity. Begin the job by developing an intimate knowledge of your ideal customers and finish it by addressing their questions and challenges.

As you display your expertise, make sure that you encourage conversations. If you do, people will visit your blog to participate in the community to get the latest updates and to leave comments and contributions that increase the value of your site.

 

Keep It Simple

You and your team have expert knowledge of your products and services as well as your industry. In the light of this fact, you should refrain from creating content that only experts can understand. In other words, the use of jargon and insider terminology on your blog can become a problem for new shoppers and prospects.

Make your blog interesting without sacrificing quality by conversing with your audience as you would with a friend. In the event that you cover difficult concepts, break them down into manageable chunks to keep readers engaged. Additionally, you can tell stories about real-life experiences that can build rapport with your audience and simplify your message.

Another way to keep your blog simple is to publish a series to deliver in-depth coverage of complicated topics. To begin with, this avoids discouraging visitors with lengthy articles that seem to never end. Furthermore, such an approach keeps visitors coming back for the next part of the series.

Increase Engagement

What is the purpose of your blog? Ultimately, your blog exists for the purpose of connecting with your audience. Making that possible, however, requires you to create a transparent aura to which people can relate. For example, you can talk frankly about the issues that have challenged you and your firm and how you overcame them.

If you operate a manufacturing company, you can use your blog to present prototypes of your product ideas that people can view online and then offer their feedback. As a result of your solicitation for feedback, you can gain valuable advice for creating a winning product while giving your audience a sense of purpose and value. When you increase engagement, you set your company apart from competitors who secretively develop products and expect customers to conform to their designs.

In addition to soliciting feedback, you can use your blog to post client interviews so that prospects can learn about the efficacy of your products from real-world accounts. To add to the engagement effect, you should also consider giving your blog visitors advance access to your new products and services. In summary, everything you do to improve audience engagement will help you build a loyal following that can lead to sustainable revenue growth.

Use Visuals to Complement Your Text

Plain text can cause weariness for the eyes and dull the mind. After all, endless lines of words can become tedious. Knowing this, why not create a diverse array of content types? A picture can indeed convey a thousand words.

Connect visually with your audience by incorporating visual content including videos and photos to communicate your message. Sometimes, especially in cases that involve complex ideas and complicated products and services, an infographic can accomplish more than a thorough text-based discourse.

Think about convenience in addition to effectiveness while contemplating visual content. Nowadays, people are busier than ever and need to quickly assimilate the information they need. Knowing this, when you answer their questions visually, you save them the time that a written article would require. Moreover, if you provide audio content such as a podcast, people can listen to your content while they do something else.

Final Words


Even if you operate in a boring, mundane industry you can find ways to intrigue your audience. In fact, some products are so boring that no one would ever predict that you could make them interesting.

Rise above audience expectations by creating content that meets the real-world needs of your audience. Additionally, when you present your message in simple ways, you make your products and services easy for your new prospects and customers to understand.

Now that you know how to make your boring blog interesting, get to work! Interact with your audience, communicate visually and watch your sales and profits soar.

Author Bio

Heather Redding is a tech enthusiast and freelance writer based in Aurora, Illinois. She is a coffee-addict who enjoys swimming and reading. Street photography is her newly discovered artistic outlet and she likes to capture life’s little moments with her camera. You can reach Heather via Twitter.

Top 7 Free SEO Tools for Small Business Owners

Search engine optimization involves a lot more than just keywords and XML tags. Effective SEO requires market research, competitive analysis, coding, evaluation of website analytics, content marketing, and converting visitors into customers or followers. Choosing the right tools is the key to accomplishing all the work needed for competent SEO. Fortunately, many of these tools are available for free:

1. Google Analytics

This is the most powerful weapon in the arsenal of SEO professionals. All it takes is a few lines of code implemented into a website to unleash a treasure trove of insights about visitors, their actions on your website and their preferences.

One of the best features of this tool is the vast amount of learning and training resources available to beginners and advanced users alike. The free version of Google Analytics is powerful enough to be used by Fortune 500 companies; the premium version has, even more, features that can be used to fine-tune SEO, content and website layout strategies.

2. Google Search Console

Similar to Google Analytics, this tool is a must-have for website administrators, SEO practitioners, and internet marketers. Previously known as Webmaster Tools, the Search Console can be used to see how Google crawls and indexes a website so that improvements can be made.

One of the most powerful features of this tool includes the Disavow Link option to eliminate negative inbound URLs. Another useful function is the crawl report, which lists errors that should be corrected to improve page rank and search engine visibility.

3. Google Keyword Planner

Another fantastic free tool offered by Google; this one is actually part of the AdWords online advertising machine but it can be freely used to conduct keyword research and to analyze search trends.

It is important to remember that the estimates given for monthly search volume may not be accurate, particularly since Google intends to get users to launch AdWords campaigns. Nonetheless, this is a great tool to evaluate longtail keywords. Since the Keyword Planner is plugged into Google Search Insights, users can trust that their research will be current and congruent with ongoing search trends.

4. Moz Open Site Explorer

One of the most important aspects of modern SEO is to cultivate good backlinking practices, which can be greatly augmented with this tool by Moz, a very respected name in online marketing.

The ranking of websites by domain authority is very useful not only in terms of pursuing inbound links but also to get ideas on potential content and layout strategies. The Site Explorer determines the keywords that are actually working for websites based on visitors and content, thus allowing administrators to work on increasing the authority of their pages.

5. MozBar

This abbreviated version of Open Site Explorer provides a lot of functionality in a single browser bar. With a single click of the Moz button, the bar provides users with Domain and Page Authority metrics according to various search profiles that can be customized to account for the geolocation of the searchers.

With the MozBar, search profiles can also be changed with just a couple of clicks to learn more about the browsing and searching habits of audiences in other countries. With the premium version of this tool, users can also view the keyword difficulty for any search term or string, and they can also investigate the page optimization options related to specific keywords.

6. Yoast

Hands down, this is the best SEO plugin for WordPress websites. The best way to use Yoast is to install it at the same time the website is being created. By doing so, website administrators will be able to create the global metadata necessary to start publishing and optimizing.

Once new pages or posts are ready to be posted, the Yoast plugin examines the content and structure to issue SEO recommendations based on a traffic light scheme of red, yellow and green. Content creators who use Yoast regularly will notice themselves becoming more proficient in terms of creating blog posts, articles and new pages that are truly SEO-friendly.

7. SEMRush

This is the tool recommended by SEO professionals for advanced keyword research. The powerful features of SEMRush are intuitive and easy enough to use for the benefit of small business owners and website administrators who handle their own SEO.

For many users, SEMRush will feel as the only tool they will need for their online marketing needs. Users can access keyword intelligence for any website to learn how frequently those terms appear in search queries every month. SEMRush integrates with the SEOBook and SEOQuake products created by associate developers. The free version of this tool allows a few searches each day; with the premium version, users get more insight and freedom to explore more keywords.

Bonus: 8. Linkio

Anchor text has come into the cross hairs for Google over the past several years. Getting a good anchor text strategy is important for results, but it’s not always possible to carve out time for the deep analysis (or have the expertise for it).

Linkio.com makes this exercise easier by automating much of the grunt work associated with a deep analysis.

This includes automated backlink imports, an anchor text categorization algorithm and suggesting the next anchors to use based on ideal percentages.

In the end, becoming proficient with SEO requires some research to learn the basics followed by constant practice that can be accomplished by regular use of the tools listed herein. Small business owners who master the use of these tools will be well on their way to staying ahead of their competitors.

Top 5 Tricks to Drive Web Traffic from Social Media Display

There is no denying that social media is a powerful platform. It has created waves of influence that has resonated around the world and transcended different cultures, religions, and races. No wonder big and small businesses alike are flocking to it to promote their brands.

This means you can ease up on your efforts in optimizing your web content when you have social channels to fall back on, right?

Wrong.

You can make your social channels and company website work together. More specifically, you can bring more traffic to your website through your social content.

Here are the top 5 tricks to drive web traffic from social media display:

Trick #1: Select the appropriate social channel for your business.

The different social networking sites gained their popularity through their special features. Pinterest is home to artsy users who want to display and monetize their creative side. Instagram is for aspiring photographers and makeup artists who want to showcase their aesthetic works.

Of the many social channels today, which one can highlight the strengths of your service? What social platform allows you to reach your customers more effectively?

Have a look at the demographics involved:

  • Age
  • Location
  • Ethnicity
  • Income
  • Gender
  • Educational Level
  • Marital Status

Knowing these details about your target market will help you zero in on the social channel you can leverage to drive visitors to your website.

Trick #2: Optimize content for each network differently.

All social networks are powerful but their influence have varying levels and can be harnessed through different strategies. The key to doing this is finding out the strength of each channel and optimizing it.

The photos you share on Facebook will be cropped when you share them on Instagram. After all, Instagram is famous for its square photos. Tweets are limited, so you must be concise and straightforward, but attaching an image to it may earn you extra clicks.

(Source: https://blog.kissmetrics.com/double-your-social-media-traffic/ )

By knowing the strength of the site, you can strategize your posts and lead followers to click through and view the full or extended version of your content on your website.

Trick #3: Don’t be a spammer.

Clickbait and false news – these are just two maneuvers that shady pages use to reel in visitors. If you want to build a credible image, don’t litter your followers’ feed with phony content.

Being a spammer does not exclusively mean spreading false information. You can also be a spammer if you post the same message multiple times or if you publish different content between brief intervals. When people grow weary of your posts and tag you as a spammer, you can expect to lose followers, be flagged by the network, and have zero traffic driven to your website.

Here is a guide on how often you should post according to Maximize Social Business:

(Source: https://maximizesocialbusiness.com/8-ways-get-more-website-traffic-via-social-media-22744/# )

Trick #4: Track your results.

How do you know your campaigns are working? Get concrete numbers by tracking your results. Use tools such as Google Analytics to monitor the traffic coming to your website and social media traffic.

Aside from crunching the numbers, watch out for the following findings:

  • Rise or decline in post activities
  • Negative comments or feedback
  • Decreasing interest in your content

Social media gives you honest, real-time, and sincere reviews from real people. By knowing what they have to say on your social channels, you can adjust and strategize your web content accordingly.

Trick #5: Invest on good-quality content.

You can cross all your T’s and dot all your I’s in social media marketing in driving traffic to your website. But if you deliver these visitors to substandard content, they will become nothing more than one-time visitors.

What you need is excellent content that informs and entertains people at the same time. Provide useful information but deliver it in such a way as to give your audience a good reading experience. Invest in content writers who write original, relevant, and smart articles. You can easily find one through established staffing companies like.

Instead of dividing your efforts to optimize social media and increase your web visitors, hit two birds with one stone by making one work for the other. These top 5 tricks to drive web traffic from social media display will show you how.

Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

http://20four7va.com/ | twitter.com/20Four7VA