5 Amazing Tips to Get the Most out of Your Email Marketing

Email Marketing is much more than sending an email to a potential customer in order to engage audiences, generate sales and other marketing goals you can serve with email marketing. It needs a strategic approach and that’s what email marketing strategy is all about. The popularity and budgets for email marketing only seem to be increasing. The reason? The multiple benefits including highly measurable results, increased brand awareness, cost-effective marketing and easily shareable.

While email marketing can be done by anyone, not everyone knows how to do it well. Most email marketing strategies are ineffective because they are haphazardly planned, and companies and individuals ultimately give up on them. The truth is, you need a really good strategy to constantly produce, repurpose, and promote engaging email.

This article outlines the five tips leading to a successful email marketing strategy.

1. Target the Decision Maker

When you’re marketing to other businesses through email, you need to pinpoint and then target the right decision makers, i.e. there is no point reaching to someone who doesn’t have the interest or power to acquire your service.

My initial email marketing strategy targeted managers and then directors. The goal was to engage those who can execute my services. I gained a 23 percent response rate. While this is pretty high, these results are a bit misleading because 55 percent of those replies were being passed along to other managers or directors, and many of those were given up.

I then spent good hours segmenting the corporate hierarchies of 15,000-person organizations trying to figure out strategic entry points. This was time consuming and hard to measure. Instead, I decided to reach C-Level executives because to make it simple, people must consider emails that come from their coordinator.

If a company C-Level Executive passes down an email to a subordinate, that employee is going to follow-up. Once I started targeting C-Level Professionals, the pass-along rate of response increased to 80 percent.

2. Optimize Emails for Mobile

If emails pass on without optimizing for mobiles, you’ll are going to lose a huge portion of your target audience. Most of the people prefer to check at emails on their mobile devices: 67% of emails are opened on mobile and tablet, compared to only 33% opened on a desktop. The best strategy is to design emails that are mobile-friendly i.e. they should optimized to be viewed on a Smartphone, Desktop and Tablet!

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Each time you send an email, you should be aware that a maximum number of your audience is going to check your message on their phones or tablets — not on their desktop computers or laptops.

Your target is to not only get your emails checked and read, but also to make your audience experiences just as strong as if the messages were opened on desktops. A mobile responsive website design displays your content properly no matter how someone views your website, and you can ensure that the emails you send look great as well, whether or not you have mobile-responsive email template.

3. Make use of Plugins to Track Email Open Rates

Email prospecting is constantly developing. As soon as someone point out what works, everyone starts to make use of it. And then it no longer gets the results! The best way to keep up with effective marketing plan for your industry and audience is to use email tracking software for your own open rates.

Importance of Tracking Email Opens

All businesses can benefit from tracking email opens, especially businesses which is mainly based on email marketing campaigns. By tracking information like which emails are being checked and which are converting, you can see how effective your marketing materials actually are. You can use this information to find out what kind of offers and campaigns work best for you.

There are many helpful tools (paid and free) that will let you know exactly when your email is opened. Use the tracking tools to keep an eye on your emails, and try testing and comparing different approaches. You’ll get immediate idea on what works and what doesn’t work for you, your prospects and your target market. This puts you in control of your marketing plan and ensures you to stay on top of writing emails that your prospects actually read.

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4. Test your Emails

One of the most helpful aspects of email marketing is that it can be tested. Following common “best methods” or settled “rules” is not a way to reach your marketing goals because what works for one audience won’t necessarily work for yours. Testing is your biggest partner. You should always ‘test for the perfection’ in your email campaigns.

A great way to increase subscribers is by testing everything to see what has the most impact. By using testing on your emails the design, services, offer, GIF, subject line, and all the other elements of an email campaign – one at a time, you can decide what your subscribers want to see, which will help you lower the unsubscribe rate on your campaigns. Testing every element in email marketing campaigns is a continuous process, and you should use tests on a regular basis to determine what gets the most engagement.

Important Elements of Test

The subject line is the most important email factor to test, followed closely by the content of the email itself. But there are many other elements of your email campaign that are just as testable. Some things you can test in the message include:

  • Subject line
  • From name
  • Headline/sub-headline
  • Content
  • Promotion/offer
  • Post-click experience (landing page A versus B)

Here, are some of the benefits of Email testing I’ve brought to let you know how effective it can be for your next email marketing campaign.

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5. Personalize Your Emails

Personalization goes a long way. Some people choose to invest in systems that will allow you to add people’s names to the subject line and body of the messages, but this approach is not for everyone. You can segment your mailing list based on your requirement, for example, by geographic location, age or purchase history and then send messages written specifically for each group. Example: “This is a quick message to check in and make sure that you are happy with your purchase of our — Widget you bought from us last month. I also wanted to let you know about an upcoming sale we’re having on accessories for the —.”

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Make your emails relevant to the customer by sending emails based on their interests and purchase behavior. A trend that’s recently happening is automated email which basically uses advertising data collected based on customer’s behavior on other digital channels. It also helps with consistent messaging and branding so the user gets a complete experience that is not fragmented.

Take Action:

If you have an email list that doesn’t have an automated welcome email for subscribers, create one today. You may be amazed at the open and click-through rates you see!

It’s your chance to win it with email

2018 is going to bring great opportunities to engage your subscribers with interesting, beautiful and well-written emails, and these tips will help you get there.

About the Author:

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My name is Alexander Daniel and I’m a Content Marketing Strategist, with a focus on branding. That means I’m an analyst as well as marketer, motivated by great ideas. I’ve had plenty of experience working with brands of all sizes. At present I’m working for InfoGlobalData a leading provider of b2b email lists, specialized for its services and marketing solutions.

Lead Nurturing: 4 Steps to walking the buying path with your customers

Imagine you have a downloadable resource on your flashy and attractive website. Your online promotions bring visitors to your landing page. A user signs up and downloads the resource.

You sent him an engaging email offering your products/services. He again comes to your website and buys your offerings. Since you provide value along with your offerings, your customers act as your brand advocates. Promote your business on their portals and stay loyal to your brand. How easy and simple! Is it the usual case with almost all online businesses? The answer is a big NO!

Agreed, for any business, lead generation is the vital activity. However, that’s not the end; in fact, it is just the start.

According to Marketo, on average, 50% of the leads in any system are not yet ready to buy.

What all you need to do is lead nurturing so that your leads get converted into your customers and in future, they can act as your brand ambassadors.

Process of lead nurturing

Basically, lead nurturing is a four-step process.

  1. Attract – your targeted customers to your website
  2. Engage – with them and capture their attention towards your offerings
  3. Nurture – them and create their interest in your offerings, explain how your products and services address their pain points
  4. Convert – them into your customers by helping them in validating their buying decision

Let’s take you through the 4 steps to walking the buying path with your customers – a deeper insight into lead nurturing!

Build a relationship with the lead

Lead nurturing itself means building relationships. Once you get the information about your lead, start paying attention to their activity and interest on your website. The leads who are at the top of the funnel are called marketing leads and those who are near the bottom are sales leads. Once the marketing nurtures leads, they are passed on to the sales team in their CRM. To walk through their buying oath along with them, in the very first place you need to build a relationship with them. Well, it’s not that easy as it is said often. To win their trust and establish a rapport, ask questions, respond to their queries, follow them on social networks, share important information with them, and offer them FREEbies.

Educate lead based on his buyer journey stage

To close your sales cycle, first of all, you need to educate your leads. And this education should be done on the basis of his user journey stage. Education at awareness stage will not be the same as the way you educate him at other stages.

It is not easy to identify at what stage your lead is. However, it can be done by analysing their entry points to your CRM. Visit your analytics and understand which ages they have visited, to what extent they have scrolled, check their social profiles and know what they are talking about. No doubt, this exercise requires logic and analytical skills. After all, marketing is all about applying logic, isn’t it?

Nurture through emails, but not to the extent of torture

Remember two basic rules of lead nurturing – don’t email your leads on daily basis and don’t send each and every email to all your leads. Email marketing is the best lead nurturing technique, but you should not torture them by sending irrelevant emails at the irrelevant time. Rather send them personalized emails on the basis of their user journey stage. When your leads are towards the end of a sales cycle, personalized emails are extremely helpful in conversions.

Each of the email’s subject line and body content should be personalized in such a way that it provides solutions to their pain points. At the same time, it should have a human touch. One of the most common yet evergreen trends is to use their names in the subject line and body content.

In short, sending right email to the right lead at the right time results in faster conversion process than usual. And, this can be easily done with the help of CRM. We recommend InfusionSoft as one of the best automation tools to handle your lead generation, lead nurturing and conversion emails.

Repeat the process until you succeed

To convert your leads into your customers and later on brand ambassadors, this is the only tired and tested procedure. Repeat the process until you succeed and you will!

Whenever necessary, re-engage with your leads. At any stage, if you realise that they are losing interest in your emails or offerings, provide them value to create a sense of urgency. Add incentives, discounts, offers, coupons, vouchers and other Freebies to the extent you can.

Email marketing is the most effective but not the only technique of lead nurturing. At times, lead scoring also fails if it lacks enough data. If email lists and emails aren’t working well with you, reach out to them via social networks, where they roam online. Keep checking your email analytics to assess the effectiveness of your emails.

Time to start now..?

The quantity of leads does not matter in your conversion process if you don’t know their quality. Not all your leads will get converted. However, they are all equally important to you. How? Those who aren’t interested should never be ignored entirely. Those who do not buy anything from you can also refer the right person to you, provided they have a positive experience in your funnel. Lead nurturing can help you get not only customers but also brand ambassadors. So, it’s the right time to start now!

Title: Lead Nurturing: 4 Steps to walking the buying path with your customers

Meta description: The goal of lead nurturing is to help progress leads from initial interest toward buying intent. Read proven and proved steps to walking the buying path with your customers for conversions

Author’s Bio

Raj Gautam

This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia. QL Tech is one of the best agencies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Digital Marketing.

3 Popular Ways to Repurpose Your YouTube Videos

YouTube is a close-knit network that isn’t like other social platforms. Famous YouTubers may spend years building their channel and base of followers, but the amount of support they get is paramount.

There’s no doubt about it – YouTube videos require creativity and technical skills to make. The time, labor, and talent that you pour into this project is more intensive than what you invest in other content.

Know this: you don’t have to wait to be a famous YouTube figure to make the most out of your videos. If you want to know how to make money online by leveraging your YouTube video, your imagination should go beyond creating it.

Check out these 3 Popular Ways to Repurpose Your YouTube Videos:

1. Embed Your Video into Your Blog or Website

People can get easily tired of reading textual posts. Even if you include photos in your blog posts, some readers would only skim over your content to find what interests them most.

If you have an online business, this limited attention could mean the make or break for closing a sale. Why rely on textual posts alone if you can captivate your audience and influence their purchase decision through a video?

Unless they are your long-time avid readers, people are likely to stay on a page if they’re watching a video rather than reading a blog post.

Use your YouTube videos as the information hub on your blog or website. If you have an important campaign to announce or new projects to market, posting a video about it on your blog is guaranteed to generate high engagement ratings.

2. Sharing Your Video as Social Media Content

No social media virtual assistant yet? No problem! YouTube has social media sharing buttons that make it easy to post content on Facebook, Twitter, and other sites. Just remember that YouTube is a different platform compared to other social networks and what may be considered a hit in YouTube may be too long or too heavy on other sites.

Tip: You don’t have to post full-length videos on your social channels. Posting clips or trailers of the full video can rouse up viewers to check out the uncut version on your website, Tayloright, blog, or YouTube channel.

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3. Converting Your Videos into Podcasts

There are many ways to download and convert videos into MP3. If you’re a business owner whose target customers include working moms or young professionals, this move will give you a better shot at reaching your market. Your target customers may be too busy to watch full-length videos on YouTube or your blog, but they sure can listen to a Podcast while on the go.

Some people also favor listening to audio content over reading a blog or watching videos online. If you convert your content into a podcast, your audience becomes wider and more diverse.

Creating videos may be challenging but your finished projects can be used in multiple ways and in different platforms. Which of your YouTube videos are you going to repurpose?

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Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

http://20four7va.com/|twitter.com/20Four7VA

5 Simple SEO Tips for Beginners

Search engine optimization, backlinking, title tags. If you research on how to improve your website ranking in Google, you might have come across these terms every so often. While these are proven ways to increase your audience reach online, these concepts can be mind-boggling for beginners. You may even come across SEO materials that are designed for big companies with different goals and needs than yours.

What you need are search engine optimization (SEO) techniques which are crafted for smaller establishments. This is how you work with the resources that you have and add to your knowledge as you learn the ropes of doing business online.

Start with these 5 simple SEO tips for beginners:

SEO Tip #1: Maximize Internal Linking

You will read and hear about backlinking as you work to promote your website. While it is ideal to have third-party websites linking to yours to build credibility, it’s just as important to build links internally.

When you create a post, direct the readers to other helpful materials within your site. You can even do a series of posts about a single topic or cross reference your previous blog posts. Help your readers expand their search by promoting other pages in your turf.

When Google detects that readers spend a long time in your website and browse one page after another, your website value adds up. The result? Google will rank your page higher in its results pages.

SEO Tip #2: Invest in Social Engagement

Social media platforms are a gift to small business owners. Now, you won’t need to pay thousands of bucks to advertising agencies to let people know about your company.

Just create a page on Facebook, Instagram, Twitter, and Pinterest to reach people easily and directly. Because people now spend more time on their mobile phones than watching TV or listening to the radio, you have a better chance of reaching them with social media.

Get a social media VA (Virtual Assistant) to take care of your regular postings, answer messages, and regulate comments. Because Google now considers traffic and activities in social websites for ranking, a proactive and engaging profile will increase your chances in results pages.

SEO Tip #3: Refresh Content

What posts in your social media or blog have gained optimum results? What topics roused the most reactions?

Update your content or draw inspiration from it to create a spin-off. This is a fast and easy way to make sure your posts retain its spot on the top of social feeds. If it’s a blog, it will keep your content up-to-date and relevant.

SEO Tip#4: Mind Your Site Speed

If you’re still building your website, it’s easy to get caught up designing it. That is why you need to watch the widgets, images, and videos that you add. While these may spice up your website, it can also slow it down.

Websites that take a long time to load make visitors frustrated and will likely make them abandon your page. No wonder Google added website speed as a ranking factor for websites.

SEO Tip#5: Get a Responsive Website Theme

Have you seen how your website looks like on mobile phones or tablets? When choosing a website theme or drafting a post, make sure that you select elements that will fluidly fit on any type of screen. You wouldn’t want your killer blog post to go to waste because it doesn’t load properly on a mobile screen.

Remember that people no longer access websites exclusively on computers. In fact, people will most likely come across your website on their smartphones. Recent studies have shown that the majority of web traffic now comes from mobile devices. That’s why Google updated its algorithm so that mobile-adaptable websites rank higher.

As a small business owner, you need to cover the basics and apply practical techniques to improve your website ranking in search engines. These 5 simple SEO tips for beginners are designed to help you do just that.

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Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

http://20four7va.com/|twitter.com/20Four7VA