Top Google Analytics Data Hacks for a Quick SEO Win In 2019

If you have thought about an SEO strategy and have been acting on it for a while, you would require reports to check if your approach works or not. Google Analytics provides you with detailed descriptions so that you can change your plans and optimize your site for improved outcomes. Listed below are the best ways you can use Google Analytics and its many features for a quick SEO win in 2019.

1. Traffic Flow Optimization:

Many websites have web pages with amazing traffic flow. Nonetheless, despite the incoming traffic, there is not much conversion. It’s essential for any site to have a plan that will direct the traffic towards reasonable conversion. If you want to come up with a strategy, you have to be aware of the incoming and outgoing traffic for every page on your website. If you’re going to have a traffic flow record, then you also need to follow the directions given below.

The setting is as follows-

Audience>>benchmarking>>users flow

2. Link Opportunities Using Referral Traffic:

The amount of referral traffic you receive is a reflection of the effort that you put into your outreach. If you receive more referral traffic, your website’s reputation will increase as well. For the referral traffic to increase, it’s vital that you create a referral traffic report. You can receive a traffic report by clicking on the option called-

‘Acquisition’ >> all traffic >> Referrals.

3. Keyword Optimization:

Identifying your audience and their intention is the first step towards Keyword Optimization. There are four types of keywords, intent-navigational, informational, investigational and transactional. It would be better if you observed what your audience looks for when using query reports and ensure that you’re meeting their needs. You will want your website to rank for one of the types of keyword intents, and this should be done based on the nature of your website. By using Google Analytics, which can provide you with enough insights on where the traffic flows, you can unlock information that is related to keywords using query reports.

However, when you implement this change and unlock other keyword information, the filter will be applied to any new visits; this will exclude any changes that were made to the historical information. You can find this control in ‘Filters’ in the admin option, in the left taskbar.

4. Tracking Conversions:

The process of converting users is known as Conversion Rate Optimization, and converting visitors is the end goal of a website. People follow many tactics to convert visitors and this includes making them fill a form, sign up, download an eBook, and so on. There are many tools available online that can help you keep a track of the conversion process. Visitor behavior will give you an idea of whether you’re following the conversion process or not. When you track the process and observe the visitors on your website, you can then lead your audience towards what you want without any hassle.

5. Tightening Funnel:

Having a funnel includes taking standard steps to convert a visitor. The funnel will help you calculate the success rate of your strategy. It will lead the visitor in a very efficient manner, taking them from one level to another and making a final push towards conversion. You can even tighten the funnel, which means you can have a micro-perspective instead of a macro-perspective so that each step pushes the visitor down the funnel.

6. Track Events:

When you track events, you’ll be able to notice the visitors’ activities on any page of your website, and this will give more insight into what they want from you. When they visit any page on the website, you can track their activities that lead to a link or event; this is done by using tracking codes, but there may be a catch if you’re not tech-savvy. Not to worry, if you don’t have much technical knowledge, you can make use of code generators and track events.

7. Having a Detailed Insight:

If you want to track factors like click-through rates, the official ranking of your page in SERPs, or the frequency at which your pages tend to appear in the SERPs, you will need a Google Search Console account and assimilate it with Google Analytics for a thorough report.

8. Landing Page Reports:

People want to seamlessly go through your website and find what they want with the least effort, so it’s crucial that you make your page easy to navigate. To do so, you will have to go through the landing page and zone in on the problematic points that are obstructing the ease of navigation. Furthermore, user engagement has become a prominent ranking factor, and the landing page reports help in tracking the engagement as well. To get landing page reports, you have to follow the path-

Acquisition>> Search Console >> Landing pages

9. Website Speed:

Your conversion rate is at risk if your page takes too long to load, and adding insult to injury, because of Google’s demand for optimum page loading speed in its algorithm (it’s a major ranking factor), you won’t see much progress in your site traffic. Lately, people prefer to access websites on their phones. So to keep up, you need to ensure that your website is mobile friendly. If you want to find out the number of people that use their phone and the loading speed of your site, then you can go to-

Behavior>> Site Speed >> Overview

10. Customized Alerts:

Any time you find an algorithm update, you can expect some fluctuation, no matter how strong or faint. You can’t predict if your website will be affected by the algorithm or not. Hence, receiving notifications can save you. You will find out sooner and will be able to implement the changes before it’s too late.

You can go to the admin option and look for the “custom alerts” option. Once you click on “new alerts” and adjust the settings, you will be notified if there is any vital change in the analytics.

11. Customized SEO Dashboard:

When you have a personalized SEO dashboard, it means that you can conveniently glance at your SEO stats. This will also reduce the amount of time that you spend examining SEO reports. Hence, you will have more time on your hands to implement your SEO strategies and go through the stats. You can import an existing SEO dashboard (that is preconfigured to make minor changes), or you can even opt to create a new one.

Google Analytics is a striking tool that has a variety of functions and can help improve your website’s performance. Even if you want to look for standard and basic features or if you’re going to have a glance at the details, you can have it all if you’re using Google Analytics.

The hacks listed above will not only help you keep a track of your website, but it will also enable you to take care of the SEO aspects involved.

Author Bio: A creative content writer and an SEO specialist working currently at Stan Ventures, a popular White Label Blog Writing Services provider. You can reach me online through LinkedIn for a quick response.

 

 

4 Proven Ways to Maximize Your WordPress Website’s Performance

(Image Source)

You should know by now that starting a WordPress website is easy to do, even if you have no web development technical knowledge or experience.

After all, hosting providers provide setup wizards and one-click WordPress installations. Not to mention, there are plenty of free resources available to help you when you have a problem.

But what you may not realize is that once your website is up and running, you’ve only just begun.

For example, you have to:

  • Plan and publish killer on your blog to drive traffic
  • Capture emails and create an email signature to encourage campaign opens and click throughs
  • Build a social media presence to expose your brand to a broader audience
  • Upload and promote eCommerce products and services
  • Perform keyword research, optimize for SEO, and monitor your competition
  • And so much more

And to top it off, if you don’t focus on your site’s speed and performance, it won’t matter how much work you do; you won’t rank well in search results and your traffic numbers will suffer.

Plus, with 40% of people abandoning websites that don’t load within 3 seconds, you can expect a high bounce rate, low conversion rates, and minimal revenue generated if you aren’t proactive.

As overwhelming as all of this may sound, don’t worry, we’ve got you covered.

If you need help maximizing your WordPress website’s performance, check out these helpful tips and start worrying about other things instead such as growing your following or business.

1. Monitor Site Speed

Remember what we said earlier about people abandoning websites that don’t load fast?

Well, it’s true.

And if you don’t do something about a slow loading website, you’ll never become a success.

The best thing you can do when you set out to maximize your website’s speed and performance is to find out where you stand right now before making any changes.

To do this, use the online Google PageSpeed Insights tool. It’s free to use and only requires you to enter your site’s URL for analysis.

(Image Source)

After your site is analyzed, you’ll be able to see how fast both your desktop and mobile sites load and even receive suggestions from Google for making improvements.

Once you’ve established a baseline, every time you make a significant change on your site to maximize its performance, you can retest your site and see how far you’ve come.

Continue to monitor your site’s speed and performance as long as you’re in business to ensure your site visitors get the best user experience possible.

2. Optimize Your Images

When it comes to having the best performing WordPress website around, 46% of web performance experts say that image optimization should be your number one priority.

After all, images tend to take the longest to load on your website.

And your site visitors won’t see a thing on your site until every image loads into their browser, which may take longer than 3 seconds if you’re not careful.

Luckily, when you use WordPress as your content management system, optimizing images is a cinch. Using the popular Smush It plugin, you can do the following to your site’s images:

  • Resize images’ heights and widths, so they aren’t too large
  • Compress images into smaller files without sacrificing their quality
  • Process JPG, PNG, and GIF formats
  • Manually compress images or set Smush It to do it automatically when you upload a new image
  • Bulk compress images to save time

Also, Smush It uses their own servers to do all the work, so your site’s server is never compromised, which also helps keep things running fast.

(Image Source – my website)

Adding images to your website is a great way to grab people’s attention and get them to take action.

They also serve as a good way to break up long text, so people don’t leave before reading everything you have to say.

Not to mention, creating a custom business logo and uploading it to your WordPress site is the best way to build brand recognition and establish yourself as an authority in your industry.

But if the images hurt you more than they help, there is no sense using them. That’s why you need to invest some time into optimizing them for maximum loading speeds.

3. Use a Reliable Hosting Provider

There are so many hosting providers out there to choose from that it can be tough to figure out which one is best. This is especially true if you are just starting out and are on a limited budget.

However, we can make things a little easier for you by telling you what to look for in a good hosting provider so you know your site will load fast and perform well – all the time.

So, let’s see what a high-quality web hosting plan should have:

  • Support for PHP 7, the fastest version to date
  • Built-in security measure to prevent DDoS attacks, brute force attacks, and other malicious activity that can take your site down
  • Bandwidth and storage amounts that will let you scale as your business grows (and handle one-time traffic spikes too)
  • An easy to use cPanel that you can access when something goes wrong
  • Automated backups of your site that are easy to restore in case your site goes down (because it does happen)
  • 24/7 support to help stop speed and performance issues in their tracks
  • Uptime guarantees
  • Built-in speed and performance features

(Image source – my account)

Lastly, you should research a reliable third-party company for buying a unique domain name if the hosting provider you decide to go with doesn’t offer domain name registrations.

After all, a website is no good without a domain name. And the one you choose will have a direct impact on the success of your business.

People will associate your domain name with what you have to offer. If you don’t use one that correlates with your industry, you’ll miss opportunities to get people to convert because they’ll never click on your site.

If you make your domain name too long or complicated, people will mistype it and never show up.

And if you choose a domain name that infringes on a copyright or trademark, you can expect legal troubles to come your way.

That’s why using a good company to register your domain name and putting some extra thought into it is crucial for your future success.

4. Enable Browser Caching

People that return to your website are doing so because you have something they want. And if you make their user experience seamless, chances are high they’ll continue to return.

Enabling browser caching on your website an excellent strategy for delivering static content to site visitors as fast as possible.

That’s because those files are stored in your site’s cache.

And, when someone who has visited your site before returns, they will be given the stored files without having to wait for them to reload through your site’s server and their browser.

For a WordPress website, you can use a free caching plugin such as WP Super Cache, select a single checkbox, and start serving up cached content right away.

(Image Source – my website)

There are also other popular caching plugins such as W3 Total Cache, WP Fastest Cache, and Comet Cache if you want to look into alternatives.

Final Thoughts

As you see are plenty of easy ways to make sure your site is performing the way your site visitors expect it to.

You just need to set aside some time to see how fast your site is loading now, and then make changes based on those results.

Before you know it, you’ll be ranking higher in search results, more traffic will be coming to your site, and you’ll see a lower bounce rate as people stay engaged with your content when they arrive.

So, if you’ve just launched your WordPress site and want to make sure you continue to grow and become a success, implement a few of the above strategies and you’ll be all set!

 

6 Ways to Use Business Data in Decision Making

If you want to start making better decisions for your business, here are a few effective ways you can start doing it with the help of data.

1. Business planning

When data was not yet as accessible as it is today, gut feelings and intuition were often the sole decider for a business move. Of course, there would be some help from surveys and focus groups but even that couldn’t be trusted since they were heavily biased.

With the help of data, you can make smart decisions for your business, all while reducing risk and saving time. No need to wait for months or years to do business evaluations when you have all the information you need to make that important decision.

In addition, you can set it so data and reports can be accessed by select people in your organization. With your team having access to these insights, each employee becomes empowered to do their part in helping the company succeed. You can even use this data to gamify and motivate your team members to reach their goals.

2. Advertising

By applying data-driven decision making to your business, you can fine-tune your advertising efforts to create the right message that reaches the right people. These days, there’s already tons of data available even with just one social media post! Seemingly irrelevant details such as the number of clicks or the words you use in your copy can be optimized so that every single cent you spend on an ad campaign is money well-spent.

3. Segmenting clients

Consumers are more likely to engage with your business when there’s a touch of personalization. A way to achieve that is through segmentation. This is where you group clients based on certain factors like age, sex, location, educational attainment, and much more.

Sending canned marketing messages just won’t do anymore. If you want to reach your audience, you have to make your message relevant to them. For example, with email marketing, you can segment your list so that members who have been with you for a year get a free coupon. Meanwhile, those who have just subscribed to you can get a 5% on their first order.

This is just one of the many ways you can personalize your marketing efforts with the help of segmentation. The more data you have about your customers, the better you can market to them.

4. Satisfying customers

You’ve delivered the goods. Now, it’s time to figure out whether your customers are happy with your product/service or not. Thankfully, data helps make it easy to figure out. However, before you can get that valuable data, you need to have avenues where customers can leave their sentiments. Some examples would be forums, review sites, feedback forms, and surveys. Using this information, you not only improve your customer service but also your business model.

One company that’s really good at using data to enhance customer interaction is Southwest Airlines. They go as far as analyzing the speech of one-on-one interactions between their staff and the customer to identify areas of improvement.

5. Automating repetitive tasks and decisions

It’s hard to imagine today’s most successful businesses run without automating their rudimentary tasks. For example, Amazon with restocking their products. You can do the same for your business by automating certain processes to . Stop wasting your employee’s time and mental energy on tasks that can be done by a machine. This doesn’t mean that you should replace your staff with computers. It just means more time for your team to use their skills effectively.

6. Hiring staff

For small businesses, sorting through dozens of resumes isn’t exactly a good use of one’s time. Instead, why not outsource the work to a machine-learning algorithm which can identify success factors for the position you want to have filled.

Once all the tire-kickers have been removed, you can focus on the most qualified candidates whose potential can only be determined by a real human being. You can’t really completely automate the whole process but at least you save time during the preliminary stages of the hiring process.

Data is very essential to running a business nowadays. Make sure to secure it with backup and recovery or at least have a disaster recovery plan. That way, if anything happens, you can be at ease knowing that all that hard-earned information can still be recovered.

Has there been other ways data helped you make wiser business decisions? Share your thoughts in the comments.

 

The Truth Behind Marketing Psychology and Consumer Behaviour

Many business owners don’t realize how much psychology and consumer behavior affects their sales. While it is hard to say why consumers purchase certain things, there are certain psychological traits that can be found in every buyer.

Understanding Traits of Your Consumers

These patterns make it easier to determine how and when certain consumers buy certain things. Although there is an entire science and psychology to figuring out the behavior of customers and prospective buyers, you can learn a few things by paying attention to the most common traits of buyers.

1. Consumers like Being Told What to Do

Many businesses think that having an endless amount of options for their consumers allows them the best opportunity to decide what they want to get. However, this is rarely the case. Having too many choices can cause shoppers to be confused and anxious when trying to make a quick shopping decision.

When shoppers have a limited amount of choices to make, the streamlined buying experience is stress-free and relieving. This is why a call to action is so important, be it online or in person. For example, if you want your customers to visit your store, make a purchase or reach out by email, you need to tell them.

Will the product make their lives easier? Is it a necessity for their work-life home life or personal life or love life? Let them know immediately how making this purchase will improve their life.

Moreover, once they have established the reason to purchase something they need to be told to buy and how to buy it. The simpler the call to action the better, as customers don’t want to deal with something that is too complicated. If a call to action is too wordy or too difficult to understand, businesses are making it harder for customers to complete their products.

3. The Value Should Always be Clear

Think your product is intuitive enough that you don’t need to explain its value? Think again. Consumers don’t want to have to work to understand the value of a service or product. If you blatantly explain why a product is so incredible, they will already have all the information they’re looking for it to complete their purchase. Even if it seems like an obvious truth, stating it openly is one of the best ways to push tentative customers to complete a purchase.

4. Calls to Action Should Appeal to Customers’ Impulsivity

When it comes to your marketing strategy, simplicity is what makes incredibly direct calls to action work. Asking customers to buy, try, and subscribe now appeals to human being’s need to try something new and live in the moment. Relying on the idea that customers have to mull over a purchase will lead you to lose out on a potential sale.

Cater to the impulses of your demographic by always offering them a chance to give into a purchase they wouldn’t have initially thought to make. Whether that means strategically placing certain products by the cash register or using your store’s app to prompt customers to buy one last thing before completing their purchase. While some more tightly budgeted buyers will say no, you’ll see that more often than not, impulsive buyers will go ahead and make the spontaneous purchase.

5.Tap into the Fear of Missing Out

The fear of missing out is an important tactic in sales. Even if a customer has logically thought through every reason they don’t need to make a purchase, when faced with the idea that this is indeed a once-in-a-lifetime opportunity, they can easily change their mind. Instead of losing out on a great deal or a one-time sale, they’re willing to spend money they didn’t initially intend to just to avoid missing out.

6. Customers Like to Purchase Better than Average Products

Perception is a significant factor when it comes to what customers buy. Generally, the average buyer considers themselves to be above average–which gives them an eye for brands that offer above average products and services. By promoting your company as one that is better than the competition, you’ll be able to improve your perceived value in the eyes of customers.

The most significant way to improve your brand’s perceived value is through marketing efforts like branding. With business cards, letterheads, and consistent branding across digital platforms and printed material, you can easily control the influence you have on your public.

7. Harness Emotion to Drive Sales

Neuroscience shows us that each decision made by any human is informed by emotions. Take this into account as you search for ways to get your customers to connect with your brand. In the case of brands like Apple, many customers are so loyal to the brand because they have formed an emotional bond. When presented with other companies and different types of tech, they’ll choose Apple every time, simply because it’s become about more than a company to them.

For brands hoping to boost sales, understanding marketing psychology is a must. By taking the time to understand the science behind consumer behavior, businesses will better know how to market their products and services.

 

10 Fundamentals To Generate A Lucrative Content Strategy

Today we will uncover some of the best tips used to enhance your marketing success. We have all heard about just how important it is to have unique and high-quality content. This is still true and it is something you must have to see the type of revenue growth that you want. In this article, we will share the top ten fundamentals of generating great content and how this can become a money maker for you.

1. Unique Content

The need for unique content is the biggest part of any successful marketing professional’s arsenal. Unique content is the most important aspect of content production due to how it can set you apart from your competition. When you have content that sets you apart and highlights your attributes you will see more user engagement.

2. Accurate Information

Using the most accurate information that is up to date is another key component you will need to have for grade A content production. Using anything other than completely accurate information makes your content less useful for the user. This translates to a lower turn around and less revenue.

3. Rich Media

When you hear the term rich media all this means is high-quality media with useful links and text helping the user understand the media and its meaning. This is something that is a must have as well for your content production strategy.

4. High-Quality Links

Moving down the list of the top ten fundamentals for content production we come to links. The main two types of links you will need to be using are external links and internal links. An external link links to a different webpage other than the one the one the user is on. While an internal link will direct the user to a different peace but remain on the same website. When using internal links, you just want to be careful to not overdo it. External links are the same in that aspect, as well as you want to only link to other high-quality websites that directly relate to yours.

5. Social Media

Benefits of Social Media Infographic

Image source:Visual.ly

The use of social media is a great way to push your content out to the world. This is a highly effective tool to make sure that a higher number of people are seeing your offers for goods or services. Most social media platforms also offer paid promotions to help you to grow an audience if this is something that is within your budget.

6. Creating A Positive User Experience

Creating a positive user experience is one great way to make your potential customers happy. Some great ways to do this include having a site that works well on mobile as well as a desktop. As well as having a site that loads quickly and does not go so that they don’t want to stick around to see your content. Having your content well organized is another good way to enhance user experience. To take an example, Youi’s motorcycle insurance page has created content that is graphically soothing and could engage the users as all the sections are neatly bifurcated which is helping to display all the information creatively.

7. Group Collaboration

Group collaboration is one thing you should be doing if you have any more than one person working with you or producing content for the website or marketing effort. This can be a great way to bounce ideas off of each other and come to better solutions for issues you may be facing at the time.

Project managment software can be the key to group collaboration – Absolute Summit

8. Analytics Analysis

It is very important to keep track of the content you produce and change your production tactics as you see what works best. The fact of the matter is that not all content is created equally and what works for some will not work for others. By looking closely at what type of content you are producing you can see what type is doing the best and in turn create that type more.

9. Target Your Audience

By targeting those people with an existing interest in your content you will make your conversion rate much higher. This means seeking groups and individuals that you think would benefit from the content you are producing.

10. Recycle

Recycling content is just like recycling anything else, all it means is to repurpose it and reuse it. By taking old content and updating it and adding useful components to it makes it much stronger of an earner. This can be done in many ways such as adding video, adding images, and adding other links and text. You should also make sure that existing links still work well and are accurate as far as the facts within the content.

10. Conclusion

In conclusion, all of the tips you have seen here you can make some changes today and enhance your revenue greatly. The content production tips listed are also great for helping your content rank better. This means more organic traffic coming from the search engines and more money. Producing content like this is highly rewarded by the search engines, so you can see how it improves your SEO as well as overall content.

 

Simple Steps To Optimize Your Local SEO With Local Schema

When it comes to optimizing for local SEO, schema markup is one of the most effective, yet underused practices. Local businesses can add schema markup to their websites to make it easier for search engines like Google to understand your business and index your site better. This helps boost your SEO, and helps you rank better in relevant SERPs.

But before we get to the ‘how’, let’s first talk about the ‘what’.

What is Schema Markup?

Schema markup is basically snippets of frontend code that you include in your website’s header or footer section, that contains microdata about your business. Developed by Schema.org, which is a collaborative effort from Google, Microsoft, Yahoo, and Yandex, schema markup can be used to help search engines crawl and understand your website better. They also enhance online user engagement with your business, by providing relevant data to users directly on SERPs. In this article, we will be focusing on local business schema, and how you can use it to optimize your local SEO.

LocalBusiness Schema

Schema has a number of categorizations, based on the type of information that it provides. Some of the commonly used categories include event, person, organization, product, etc. LocalBusiness schema is a part of the ‘Organization’ category and can be used by business owners to provide information such as their business’ NAP, open hours, and even rich data such as maps, images, and menus to users directly on the SERPs.

Schema.org has a number of types listed for local businesses. You can find all these types, along with the complete list of custom properties here.

Now let’s get down to how you can use local schema to optimize your local SEO.

#1 Make Use of the Available Business Types

Schema.org has a vast number of business types that you can use in your website’s markup. Many a time, businesses tend to stick to the generic ‘LocalBusiness’ type. While not wrong, this doesn’t give search engines a clear idea of the nature of your business.

So, instead of sticking to the ‘LocalBusiness’ type, you can use a more specific organizational markup, which looks something like this:

<div itemscope itemtype=”http://schema.org/Electrician”></div>

#2 Markup Your Business’ NAP Details accurately

One of the most important aspects of local SEO is to get your business’ NAP listed consistently and accurately. This also applies to schema markup, and is vital for search engines to understand your business’ exact location. Do make note that including your business’ NAP in your markup requires you to declare a new type – PostalAddress.

Here’s an example of how your NAP details would look in your markup:

<div itemprop=”address” itemscope

itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>397 10th Street</span>

<span itemprop=”addressLocality”>San Francisco</span>,

<span itemprop=”addressRegion”>CA</span>

<span itemprop=”postalCode”>94103</span>

</div>

Phone: <span itemprop=”telephone”>555-248-1675</span>

#3 Incorporate Maps & Geo Properties

When it comes to local searches, the proximity of your business to the user is a huge factor for ranking organically. In order to help search engines in getting this right, you should incorporate both ‘hasMap’ and ‘geo’ properties in your markup.

The ‘hasMap’ property displays a local map with your business’ location in the search results, while the ‘geo’ property is used to pinpoint your business’ geographical coordinates. While the ‘hasMap’ property can be directly included in your LocalBusiness markup, the ‘geo’ property requires you to declare a new type, which is ‘GeoCoordinates’.

Here’s how a hasMap markup typically looks:

<link itemprop=”hasMap” href=”https://www.google.com/maps/place/Costco+Wholesale/@37.7695435,-122.4132266,16z/data=!4m5!3m4!1s0x808f7e28c2ee680b:0xe77ab2a37fb8babc!8m2!3d37.7702716!4d-122.4108656”>

And this is an example of a geo property in your markup:

<span itemprop=”geo” itemscope itemtype=”http://schema.org/GeoCoordinates”>

<meta itemprop=”latitude” content=”37.770392″ />

<meta itemprop=”longitude” content=”-122.412797″ />

</span>

#4 Markup Your Business’ Social Profiles

Including your business’ social profiles as part of your schema markup connects the dots between your website and your social profiles. This helps search engines discover your business’ citations faster, which we all know has a direct impact on local rankings.

You can do this using the ‘sameAs’ property to markup your business’ social profiles. This property lets search engines know that your business is the same one as cited in the given URL.

Here’s what the code looks like:

<div itemscope itemtype=”http://schema.org/Plumber”>

<span itemprop=”name”>Seattle Plumbing</span>

<link itemprop=”url” href=”http://www.seattleplumbing.com/”>

<link itemprop=”sameAs” href=”https://facebook.com/seattleplumbing”>

</div>

#5 Leverage The Site Navigation Schema Markup

Site navigation schema markup is a very useful element when it comes to local schema. This helps search engines understand your site structure and navigation better. It displays your website’s sections in SERPs, increasing organic sitelinks.

The ‘SiteNavigationElement’ property is used for this markup, and here’s how it looks:

<div itemscope itemtype=”http://www.schema.org/SiteNavigationElement”>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/car-parts”>Car Parts</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/custom-decals”>Custom Decals</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/used-cars”>Used Cars</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/motorbike-parts”>Motorbike Parts</a></span>

</div>

And there you go! These simple local schema markups can not only boost your local SEO, but also make your website more dynamic and engaging in the SERPs. In order to maximise your results, you can combine these efforts along with getting your business listed on all major online directories, review sites, and social media sites. The more directories/sites your business is listed on, the more citations you have. This also aids in local discovery, and generating more reviews for your business. We recommend using an online tool like Synup for this, since manually listing your business on all major directories can be a cumbersome task.

 

On-Page SEO: The Ins and Outs of it

On-page SEO is the course of making your website or webpage search-engine friendly. To make a long story as basic in words as possible for now – it is a process in which you tweak and adjust certain features on your website so that search engines like Google, Bing etc are able to index and crawl over your website. The tweaking is to make sure that your website’s content or structure is well understood by the search engines as a result.

In this piece of writing, we will be focusing on the On-Page or On-site SEO to help you understand the ins and outs of it – how you can use it to your best and most of all – how much of a basic knowledge you need to impress your interviewer(s) or bosses. By the end of this article, you will be able to discuss on-page SEO with confidence and a superior knowledge to your fellow newbies.

The first thing you need to know is that what exactly is On-Page SEO?

On-page SEO can be explained as the procedure for optimization of web pages so that they rank higher and in result gain more traffic via Google and other such search engines. An on-page includes both;

  •  Content
  •  HTML Source Code

This means that both the content, as well as the code, can be optimized in order to maintain or better your web page’s ranking.

Off-page SEO, however, is dependent on;

  • Links
  • Other External Signals

The main purpose of an off-page SEO is to help your website rank higher in ways on-site doesn’t. While you focus on your own website’s;

  • Pages
  • Titles
  • Tags
  • Content
  • Overall Structure

In on page SEO so as to optimize everything around your keyword – an off-page technique would focus more on ‘off-site’ (Off the website stuff) like back-linking from significant and renowned sites as a way to lead more traffic to your own on-site page.

Source: https://moz-static.s3.amazonaws.com/learn/seo/elements-optimized-sml.gif?mtime=20170104131405

On-Page Ranking Factors:

Now that you have a know-how about the difference between on-page as well as off page – let’s move on to the next point which is going to help you increase your site’s ranking by manifolds.

The on-page ranking factors can impact your website’s individual page’s ability to rank better if optimized.

Page Content

The content on your page is what can either make or break it for you. If your content is good and unique in quality – both the audience as well as the google algorithms would stay happy. In case, you have no idea about what a Google algorithm is then thought of it like an online inspector that inspects your site on the basis of your content quality, customer reviews/ trust, and your websites’ authority.

When your page has a good content then it meets the audience’s reason for searching the internet. Thus, your content should be your first and foremost priority. However, in the eyes of the internet and some people too – if your content isn’t accessible of linkable then it doesn’t matter whether it is bad or good – it’s of the same value i.e. zero. Thus, it is important to write on a trending topic and not something that people might not even have an idea about – unless your blog or website already is generating a lot of traffic, of course.

Title Tag

Being an HTML element, a title tag is used to specify the ‘title’ (you can totally understand by its name too) of a web page. Whenever someone searches the good on a topic similar to your title tag – it appears on the search engine results pages also known as SERPs.

Title tags hold great importance for;

  • Usability
  • SEO
  • Social sharing

When writing a title tag – be sure to write something that gives an idea of the content. It’d hold the audience’s attention and make them want to click on it too. Don’t try to stuff your title tag with a keyword – if it is stuffed – google won’t support it and the algorithms would push it to the invisibility level.

URL

You know the web addresses you put in the search tab and a website opens up are called URLs, right? A ‘uniform resource locator’ or URL states the location of a source on the internet (your webpage being one of them). A URL also uses a ‘protocol’ that can be sued to retrieve the resource or webpage you want to open. HTTP, FTP, HTTPS etc are an example or protocol.

While writing a URL – make sure that it is no longer than 2083 characters. Moreover, it should not be like domainname.com/4451.html. This is an example of a bad URL. A good URL should be as the picture below shows. A good URL reflects the hierarchy of information on a particular website.

Image Alt Text

Sometimes, due to slow or poor connection, the user is unable to view an image – that is when the Alt or alternative text comes into play. It is displayed in place of a picture to give the reader/ audience an idea of what it is.

Related image

Internal & External Links

Sometimes, when you are reading an article a text in blue or some other colour catches your attention. If you click it – you’d be led to another page. This is an internal or external link … a hyperlink that takes you to another resource or web page that either consists of an image or a whole new article. The links are termed as internal or external depending on the domain or website they have as their target destination. It is a common way to provide useful resources to content and to pass link juice from one post to another, resulting into better positioning in search engine results.

Well Optimized Webpage

An ideal webpage optimization would have the following:

  • Hyper-Relevance of the Topic i.e. in Title Tag, Meta Description, URL, Image Alt Text Etc.
  • Unique and Quality Content
  • Good Page Loading Time
  • Rating and Star Buttons to Promote Customer Review
  • Link back to its – category as well as their subs page, homepage etc.

Author Bio: Nathan John works as Content Editor at u verse packages. He contributes in various online communities and writes about technology, marketing & entertainment.

Powerful SEO Tools to Improve Targeting and Google Keyword Rankings

Whether you are a site administrator or a content creator, chances are you have given SEO optimization some thought. Search Engine Optimization (SEO) remains one of the most effective ways of optimizing online content for audience outreach and conversion. Studies have shown that up to 80% of internet users ignore paid ads and focus on relevant search engine results.

However, targeting the right individuals and choosing the proper keywords isn’t always straightforward. You can easily mismatch demographics with terms that have nothing to do with their real interests or Search Engine Result Page (SERP) requirements.

Before we start, it’s important to understand that Google’s SEO rules affect all search engines regardless of their developer. This means that Yahoo, Bing and others follow the same rules set by Google. If you optimize your ranking correctly, users of all browsers and search engines will be able to find you organically.

With that in mind, let’s take a look at some game-changing SEO tools with the potential to transform the way you see content creation moving forward.

SERPmetrics

We’ve mentioned SERP without diving into the details of what the term represents in practice. SERP is Google’s backend technology that affects whether or not individual sites rank well or not.

This means that you should do your best to abide by SERP’s rules and use the rule set created by Google in order to do so. SERPmetrics represents a platform that aims to track changes and fluctuations in certain keywords, SEO optimization patterns and SERP updates in general.

Buzzstream

Link building is a difficult process of building relevant links that audiences can identify with. The process is fairly straightforward but requires a lot of research and a trial-and-error approach to problem-solving.

Buzzstream is a platform that aims to alleviate much of the hardship from link building in order to free up their users’ precious time. By using Buzzstream, you will be able to organize your audience outreach as well as research the web for relevant topics and keywords.

Moz

Ongoing tracking of your industry’s keywords is an important aspect of ranking high with Google. Moz is a platform that allows you to track custom-made keywords based on your previous content. By activating Moz on your website, you will effectively get a tracking tool that will affect your SEO on a day-to-day basis.

Moz is a powerful platform that can alert you about industry trend changes in an instant and deliver actionable, informative analysis of each keyword you ask for. Investing into Moz Pro will deepen the influence this tool can make on your content should you decide that the base package is not enough for you.

There is no denying that Google has made an impact on how we perceive internet in today’s day and age. Improving your SEO standing with Google’s own tools is one of the best ways to ensure that your site ranks highly. Keyword Planner created by Google does what it says – it effectively analyses and tracks keywords in the niches relevant to your business.

It’s always a good idea to include translated and localized content on your site if you aim for high ranking. You can pair Keyword Planner with a number of services and tools found on the internet including online translation services. Outsourcing some of your content to a professional writer will add flair to your site and ensure a diversity of content on offer which is something very few businesses think about.

Artificial Intelligence (AI) technologies have taken root in SEO just like in other forms of internet experience. ClearScope is a SEO optimization platform driven by AI algorithms that analyze and optimize your content based on industry trends. You can set custom settings in ClearScope’s intuitive user interface (which resembles WordPress CMS) and quickly find the bottlenecks that affect your ranking.

The AI used in ClearScope uses natural language processing which means that it conducts “pings” with search engines to determine what content ranks better than other. This tool can provide a great gateway into SEO improvement and higher SERP ranking no matter what niche you operate in.

Page performance tracking based on SEO ranking is one of the hallmarks of keyword ranking improvement. SEMrush is a platform that uses active-time tracking for the betterment of your content over time.

The analysis tools available on the platform allow for a full summary of your domain ranking down to SEO optimization of individual content segments. This comprehensive tool can also be used for native content creation and topic research, meaning that you can write and optimize content through SEMrush without a local text editor involved.

WooRank

Presenting itself as a SEO checker, WooRank offers far more than meets the eye. The platform is designed as a “checker” platform for much more than keywords and ranking. You can easily track your mobile search ranking compared to others in your niche or even how many times people came to your site through social media.

WooRank can efficiently tell you what you lack in terms of content, targeting and what to focus on in the upcoming content creation cycle. All you have to do is link WooRank to your site and let the platform churn out an analysis paper which you can use as a baseline for future SEO optimization.

SchemaCreator

When it comes to SEO ranking, it’s important to pay attention to your Metadata. metadata represents the tidbit of information people have access to before clicking on your link. SchemaCreator is a tool dedicated to custom Meta data creation and control of what people see when they come across your links.

An important part of SEO is to include keywords and relevant content in every facet of your content. By using this tool, you will effectively take control of one of the most important optimization factors that will affect both your targeting and ranking overall.

In summation

It’s easy to see the importance of SEO by reading through these tools alone. Never underestimate the power of SEO to make or break your content online. Make time to carefully optimize your content before publishing it.

Maintain a consistent optimization rate and always reevaluate your targeting strategies without settling for a single solution. Chances are that your audience might follow different trends than the ones they seek today. Stay ahead of the curve and make sure to always offer useful content in exchange for the time they devote to your site.

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.  She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion.

 

5 Ways to Do Outreach Marketing Like A Boss this 2018

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The outreach marketing landscape has evolved quite a bit over the past few years. With how promising the marketing method has become, 2018 is proving to be an ideal time for marketers to jump on the outreach marketing bandwagon.

Also called Influencer Outreach, outreach marketing has taken the spotlight in making your content shine with both organic traffic and SEO value. So, if you’ve never tried outreach or are doing it but getting dismal results, then this is the guide for you.

What’s Outreach Marketing, Anyway?

Outreach marketing, in basic terms, means connecting with the relevant people in the industry who have the means of promoting your business to a considerably large audience. And just from the name of the strategy itself, it’s all about extending your reach.

Outreach also involves plenty of email communication and writing compelling content, which is why it’s commonly grouped together with content and email marketing.

Part of why outreach marketing is so popular is because of how it utilizes the best of both marketing disciplines to produce amazing results.

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So, how do you do it without ending up wasting valuable time and resources? Good question.

In this article, we’ll talk about the five best ways to do outreach marketing that can improve brand awareness and build natural links that carry great SEO value.

How to Create an Outreach Marketing Strategy That Works

1. Know your goals

It’s the most crucial step, and one that many marketers would rather just skip. Having goals and objectives is how you can determine if your campaign is a success.

Without goals, you and your team have nothing to focus on. And you’ll end up doing a whole bunch of other things that won’t lead to any significant results.

Having clearly defined KPI for monitoring progress is also a must for measuring performance. If you have a campaign with the objective of getting high engagement, then your KPI’s would be social shares, page views, and link clicks.

2. Find influencers

Just finding influencers isn’t a big deal. It’s finding ones that are ideal for your business that’s the tricky part. Because you can’t target them all.

Some won’t be a good fit, while others don’t have the right audience reach. You can use a spreadsheet to list them down. Something like the following is a good start:

Some of the more popular tools marketers use today to find influencers are BuzzStream and Buzzsumo. They can provide a wealth of information on the influential people in your industry.

Buzzstream has an incredible influencer search engine called Discovery that’s been all the rage for marketers.

For example, if you’re involved in e-commerce and want to find out who the top online personalities are in that line of business, simply type ‘e-commerce’ in the search bar and voila!

(Source: BuzzStream)

For Buzzsumo, it can’t get any more straightforward. All you need to do is click on a section that says ‘Influencer’ at the top bar, then type in a keyword of the industry you’re in, like “inbound marketing”.

(Source: Proficient Blogging)

Other great tools you can use to dig up influencers are Alltop and Technorati. Both both still work like search engines that you can use to target individuals in a certain niche.

Now that you have some of the most powerful tools for influencer search, it should be easy enough for you to build up a nice long list in your spreadsheet.

3. Reach out

Here comes the most important part of outreach marketing: reaching out and letting influencers know about your business.

If you’re still using BuzzStream, this step is going to a breeze because you can do that right from their platform. Also, make sure to check out NinjaOutreach, which is used by some of the biggest names in digital marketing like Neil Patel and Rand Fishkin of Moz.

Want to do it the traditional way? No problem.

First, you’ll need to find out the email addresses of the influencers. Clearbit is a good option for that. Just use their Chrome browser extension and you’ll be able to find the email address of most influencers.

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Next, use an email verification tool like EmailListVerify to make sure your emails don’t bounce. And once you know which ones are still active, all that’s left to do is reach out.

How to do Email Outreach

The only way for you to get good results from email outreach is to make everything killer: that means killer subject lines, killer email bodies, and a killer pitch. Otherwise, you’re just wasting your time.

Here’s an example of a great email for outreach marketing:

Want to see more templates for outreach emails? Make sure to check out this guide from HubSpot for more ideas on how to write and structure them.

4. Build Lasting Relationships

While waiting for email replies, or even before you send out emails, it’s important to get familiar with the influencers you’re targeting.

Follow their social media profiles and engage with their content. And don’t be fake about it. Look for a tweet or LinkedIn update they shared that caught your interest and tell them what you liked or didn’t like.

Outreach marketing requires being interested in the things your influencers are interested in as part of your strategy. Promote their work, mention them, or send a short, sweet message.

5. Produce Kick-Ass Content

You can start creating compelling content both before or after you get in touch with influencers. That’s because you have the option of pitching ideas or ready-to-publish content.

Either way, you’ll need to bring your A-game when crafting content that will impress influencers enough to make them publish and share it.

If you’re writing a guest post, make sure to read this timeless guide from CopyBlogger. You’ll be crafting epic guest posts in no time.

You can also include a link back to your personal website in your author bio. But before you do, make sure your site is ready to handle substantial traffic. If your pages are suffering from slow loading time, try using a reliable CDN (content delivery network) and see if that fixes the problem.

That’s it — You’re All Set!

Outreach marketing can be one of the best things you can do for your brand or business. But you can’t expect great results if you don’t put in the effort. After all, nothing worth doing ever comes easy. And it’s the same for whatever marketing strategy you decide to pursue.

 

How to do your own YouTube SEO Now!

It’s common knowledge that SEO is driving factor for a successful blog and web content circulation and site rankings, but did you know it is also imperative to maximize views for your video content as well? Today we’ll be specifically focusing on how to bolster your YouTube videos with the necessary information to increase your video content search results in search engines such as Google or Bing.

Every Video Needs a Great Title and Description

The title, similarly to in articles or heading on web pages, holds a lot of weight when search engines sort their results. Your video title needs to contain all your primary keywords; this is the first point of reference for the search engines to assess the content of your video to determine its relevance to a user’s search query. The video description is equally important and is the place to capture entirely other terms users may implement in their questions. If you cannot fit all your desired keywords in your title, make sure to place these in your description, along with synonyms of your title keywords to reach a broader range of people searching for the content in your video.

For example, if you post a video about cakes and use the word “cake” in the video title, you will want to include additional keywords such as “baked goods, pastries, baking, dessert and cookbook” in your video description.

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Tagging Is Important

Social media has turned the hashtag into a thing of ridiculousness and search engines have made them obsolete, but tagging for video search is still a viable part of SEO for video content. Typically, the bots pull from keywords within the material, and tags aren’t necessary.

This process also prevents people from using tags to bolsters their search rankings with unrelated keywords. Because web crawlers can’t crawl through video content, tags allow the search engine robots to know the content of the video without requiring a transcript. Tags are especially helpful for videos that don’t contain verbal content.

For videos that do contain speech, YouTube transcribes the video, pulling from the data within, turning the video speech to texts. This feature is not yet foolproof, however, you should ensure your tags make up for any errors YouTube may encounter.

Keep consistent across your title, description, and tags, keeping each a reflection of the actual transcribed content of your video so YouTube will rank your video accurately.

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Be a High Performer

Like social media, the likes and shares matter on YouTube. The more likes and shares you get; the higher YouTube will rank your video in search returns. Another qualification they consider is how long people are watching your video. If your video is 10 minutes and people exit out after 30 seconds, your rankings will decline. If your video is 10 minutes and people stay for 8 minutes, your rankings will increase, as this is a high retention time. YouTube will consider your video to be of higher value and will rank it higher for search engines.

Putting it into Practice

Let’s look at a well-known YouTube Channel to see how they use their title and description to represent their video, while also making it suitable for search engines.

The Nerdist channel includes the topic of the video and the category of video within the title. “Our Official First Look at DC’s Shazam (Nerdist News w/ Jessica Chabot)” calls out the video topic as being a look at an upcoming superhero movie from the DC comics universe.

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The title also lets viewers and searchers know this is part of their YouTube series “Nerdist News.”

When we look at the description, we see they further boost the keywords DC, Shazam and Nerdist News to bring in views searching for any of these terms. They also include Zachary Levi, the name of the actor in tandem with Shazam to reach those searches as well.

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We can assume Nerdist added tags to represent all of these keywords as well, along with additional related keywords such as “superhero, comics, and movie.”

Note they list the category as Entertainment, which helps to narrow down search results as well.

When you are uploading your own YouTube Videos, take each of these aspects into consideration. The title, description, tags, category, and production value all play a part in developing the SEO for your YouTube video to make it searchable not only within YouTube but on Google and other search engines. Be intentional about how you represent yourself or your business on YouTube, and you’ll have a much better chance at high search rankings.

Author’s Bio:

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Emin is a Los Angeles-based SEO specialist. On his free time, he enjoys blogging about marketing and web design. He also likes drawing, swimming and reading books.