Pursuing a Challenging Career in Mobile App Development

The latest mobile app market no longer seems to be limited to only the general users. It has now extended its reach to the institutional and business users. This dynamic, progressive, and ever-expanding industry along with its immense opportunities for generating revenue has attracted business conglomerates apart from the usual customers. No other job could be more fulfilling, challenging, and greener than that of a mobile app developer’s. This actually, refers to an app developer who is competent in designing, building or maintaining mobile apps for predominantly Android and iOS platforms. There are, however, numerous other platform options such as Blackberry, Windows Mobile, Symbian, and Psion. But the two giants namely Android and iOS are grabbing over 99.3 % of the entire market.

Reasons that Inspire You to Become a Mobile App Developer

  • The attraction of designing something innovative, novel, and fresh.
  • The golden chance of reinventing the manner in which mobile technology is being utilized.
  • In reality, mobile app developers could be working from anywhere they wish as long as they have access to a good SDK and a stable Internet connectivity.

The Desired Skill-Set

A mobile app developer must essentially possess sound knowledge and proficiency in software development skills. He must possess a bachelor’s degree in either Computer Science or some other allied discipline such as Mobile Computing, Software Engineering, and Mobile Application Development etc. Here are some of the basic app development skills you are expected to master.

  • A sound knowledge in the principles of stable and secure software designing
  • A thorough understanding of the lifecycle and software development process
  • Exposure to and experience in some development methodology
  • Professionally qualified having sound knowledge in at least two programming languages such as Java, JavaScript, SQL, C++ or C#, PHP, Python, Rails, and Ruby etc.

Training programs: You could complete relevant training programs from a college or university. Moreover, there are certain reputed online training providers who specialize in mobile app development. You could pursue training programs such as ‘Certified iOS App Developer’ or ‘Certified Android App Developer’ offered by Simplilearn. These types of app development training programs would help you stay abreast with the latest in the industry.

Certifications: At present there are only three accredited certifications in mobile application development.

  • Oracle Certified Professional (OCP)
  • Oracle Certified Associate (OCA)
  • CompTIA Mobile App Security+

If you wish to join a reputable Mobile App Development Company in Mumbai you need to stay updated on the relevant knowledge pertaining to the domain.

Some Key Responsibilities of a Mobile App Developer

A competent mobile app developer would need to take care of a few key responsibilities. He would be responsible for:

  • Developing, testing and improving mobile apps
  • Maintaining functionality and quality as per client’s requirements
  • Writing code for apps
  • Designing and developing the app’s interface
  • Conveying unique ideas and designs to group members

Conclusion

There is a constant demand for an innovative and novel mobile app and this demand seems to be growing rapidly. As such, there exist plenty of job opportunities for talented and competent budding mobile app developers either as a freelancer or as full-time employees in any reputed app development company.

Author Bio: Walter Moore is a passionate blogger and an experienced mobile app developer. He wishes to encourage amateur app developers. He recommends a reliable Mobile App Development Company in Mumbai for professional and competent services.

Who should Handle your Company’s Social Media Presence?

It does not matter what you think about it personally – social media presence has become a must for companies, no matter what industry they are in, how large they are or who their customers are. With a bit of savvy social media marketing, a company can attract new customers, help retain them, provide quick customer support and even attract top talent using various social media platforms.

In order to achieve all of this, someone has to be tasked with taking care of your corporate social media accounts and for a certain percentage of companies, this is easier said than done.

So, who should handle your company’s social media accounts?

Hiring Someone

For certain type of companies, hiring a person to handle their social media accounts is perfectly viable. Mid-sized companies can afford such a position and larger corporations can have entire teams dedicated to doing nothing but boosting their social media presence.

The main problem with this approach is that it is simply not affordable for smaller companies that are struggling paying their employees as is. Taking on another person just for social media efforts is probably the last thing they would do with extra money.

Some companies decide to go to an outside agency or a freelance social media marketer. Such agencies and freelancers usually offer certain packages and services that come as part of these packages.

While this can work perfectly well, it can still be pricy and there is always the danger that you might not end up one of their “priority clients” and thus end up with subpar service and results.

Taking on an Intern

One of the more common practices today is for companies to take on an intern who would handle their social media accounts for them.
On paper, this really does sound like a win-win situation. The intern gets the chance to put his or her foot in the door and the company does not spend money or someone else’s time (we’ll get to this later).

Unfortunately, the thing that sounds so good on paper turns out to be less-than-spectacular in the real world, at least in the majority of cases. Often times, the amazing social media skills that this intern is supposed to have cannot translate to corporate accounts in any way imaginable. God forbid you ask them to give you some numbers or tell you how they are doing in terms of KPIs you set or ROI that you expected.

It is also not unheard of to take on an intern and end up with someone who is absolutely disinterested in what they are supposed to be doing. They come up with innumerable excuses for not doing their job and they end up as glorified coffee-fetchers for the rest of the company.

Assigning it to an Existing Employee

This is an especially common solution in companies where no one really knows what they are trying to do with their social media presence. They see everyone doing it, they have a few ideas and they decide to throw something at it, so to say.

The obvious solution is to find the most social media-savvy person in the company and assign them with running a few social media accounts on various channels. Perhaps someone even volunteers, thinking that it is the same as having their own personal Twitter profile.

This is a solution that very rarely works out fine because this person is often not exactly versed in the intricacies of social media marketing. They try their best and they may come up with a few ideas, but once again, no one is tracking results, no one is measuring ROI and it all becomes an afterthought after a month or two.

The worst thing, perhaps, is that this employee starts neglecting their other tasks, since doing social media seems like an easier assignment. They think they’ll come to their actual work later, but they end up wasting time on social media efforts that do nothing.

A Company-Wide Effort

If pulled off the right way, the best approach to social media for companies that cannot afford to hire experts to do this long-term for them is to come up with a company-wide strategy that will be as comprehensive as possible.

For example, the owner or someone who is interested in these kinds of things can spend some time reading up on social media marketing and talking to people who actually do it for a living. Maybe the company can even hire a consultant for a few days, just to clear up the basics. At this stage, it is absolutely crucial that it is decided what the goals are and what the KPIs will be that have to be tracked closely.

The next step is to get the employees together and ask them if there are ways in which they would like to contribute. It is more likely than not that a few hands will go up and from there on it is just a matter of organizing everything so that everyone knows their assignments and schedules. This can be done using Basecamp or a similar Basecamp alternative, for example.

It is important to encourage input from the entire company but still have someone who will be in charge and who will monitor the results that are hopefully leading to a successful social media presence for the company.

How Social Media Can Help Your ABM Efforts

If you have been doing a bit of light marketing reading lately, you have probably encountered the omnipresent acronym ABM behind which lurks the increasingly popular concept of account-based marketing. Today, we will be focusing on whether social media can be utilized in account-based marketing and how it can help marketers who do it achieve more success.

Account-Based Marketing 101

Before we dive into how social media can aid marketers who do ABM, it would probably be a good idea to provide some basics for those people who are not yet familiar with this marketing approach.

Account-based marketing, as its name would suggest, focuses on a limited number of accounts that are outreached with a marketing campaign tailored specifically to them. This is diametrically different from traditional marketing where you target as many people as possible with your campaigns, hoping that wide exposure will bring enough people to justify the expense of the campaign. With ABM, the focus shifts to certain accounts and leads that are then targeted with extreme precision.

Of course, this kind of marketing does not work for just about any company and it is far more present in the B2B arena where companies can land a couple of huge clients and be perfect providing their service or product just to them without even bothering with new clients.

A subtype of ABM is agency-based marketing where a company targets a certain government agency in order to win a lucrative contract. Thanks to agency-based marketing, such a company increases their chances of persuading the government officials into giving them the contract, ensuring that the money they spent on advisers, a mountain of paperwork, insurance, bid bonds and everything else is not wasted.

Where Does Social Media Come In?

The majority of account-based marketing will still use the “traditional” marketing channels such as printed material, trade shows, email and the like. There will be a number of modifications made, but in general, ABM will follow the same routes as conventional marketing.

That being said, there are a number of idiosyncrasies that will make ABM very different from conventional marketing and this is where social media might show its strengths.

For instance, in account-based marketing, a great emphasis is put on the decision-maker. It is an old and tried concept that has been part of the B2B marketing arena since times immemorial, denoting a person or a number of persons that make a decision on the behalf of the customer company.

With ABM, targeting the decision-maker is taken up a notch and it involves some serious research and outreach that is incredibly individualized.

 

Identifying the Decision-Makers

The first use for social media in doing ABM will definitely be in the process of identification of the decision-makers. Various social media platforms can give you a fantastic insight into who fills what role in your target accounts.

This is where LinkedIn can be especially useful, providing you with a Sherlock Holmes-like map of connections and hierarchies, allowing you to have a great grasp of the company in question. On Twitter, you can find out who these people talk to and follow, which can identify people in similar positions in other companies, perhaps opening up new avenues.

Learning about Decision-Makers

The next step will be learning more about decision makers because they are the people you will want to influence with your account-based marketing. Social media can be a fantastic insight into their opinions, their preferences, and interests. With some analysis, you can start to get a grasp of the kind of people they are and how your future ABM efforts should be sculpted.

You can also learn quite a bit about the target companies on social media by following company profiles and perhaps even employees’ social media profiles. You never know where you might be able to find out nuggets of data that might help your ABM efforts down the line.

Doing the Prep Work

Down the line, the majority of your ABM efforts will be more direct and more traditional, but this does not mean that you cannot lay down the groundwork on social media.

Once you know what your target decision-makers are all about, you can start working your way into their social media world, positioning your company as someone who knows what they are doing and why just happens to have the solutions to the problems that you think those decision-makers might have.

This is perhaps best illustrated with a hypothetical example. Let’s say that you run an IT support company. It comes to your attention that your city government will be looking for a new IT support contractor the next year. You find out who the decision makers are. You also find out that the part of the contract will be to switch city the government computer system from Windows system to Linux. Over the course of the next few months or even more, you use social media to talk about your solutions for switching to Windows to Linux, especially in larger organizations.

This is just a single example of something that can grow in the back of the decision-makers’ minds and actually influence their decision once the time comes. They may not even be aware of what happened.

Closing Word

In short, there is always room for social media in marketing, be it account-based or not. It may be mainly used for preparation and some support work, but it can also easily be a deciding factor when the time comes.

 

 

James D. Burbank has spent more than a decade and a half in both traditional and digital marketing. He is the editor-in-chief at BizzMarkBlog and a huge NBA fan. He spends his time between Australia and Europe.