What is Structured Data and How Can it Help Your Website?

In the world of SEO having an advantage is vitally important. And this advantage is harder to find in modern digital marketing, especially as someone, somewhere, is probably trying the same thing. That is why being able to get technical with your SEO is vital. Technical changes and additions can put you a level above your competition, improving your rankings significantly.

One of the biggest technical on-page SEO techniques currently being implemented as a matter, of course, is structured data. You don’t need to know how to code, but it can help.

So, here is what structured data is exactly and how it can work to improve your site’s SEO.

What is Structured Data?

Structured data, to put it simply, is extra information implemented in the code of your site. It gives search engine’s additional data that they otherwise would not have had. This data can be used to improve search results, as it can help to generate better information for the user searching. So, for example, it could pull out a full answer to a question, pull additional information (such as company data or products) and or just improve the look of a search result.

Here’s an example of what a structured data snippet looks like in Google Search:

Appearing in this hallowed spot in search can be quite impressive (it takes a lot of effort). But, it can also go a long way to improving your overall SEO performance. Implementing this, then, can be vitally important to learn as an important tool in your technical SEO tool kit.

Different Types of Structured Data

The good thing about structured data is that there are different types of structure and they can be implemented on your site, no matter the industry or website niche. This can include anything from recipes to events, with anything in between. The fact is that there is no limit when it comes to Structured Data, as it is always developing and being advanced by a dedicated community.

The advantage to this is that you can tailor your markup to your own individual website and niche. So, if you are a website that is concerned with cooking and recipes then you will obviously implement this on every relevant page. Likewise, as a job site, you would markup your individual job postings to make the role easily findable.

Of course, there are some markups which you should have on every page as a matter of course. This includes organizational markup on the homepage, product markup on products, rating markup to show your 5-star products or services, and can even be used to create a knowledge graph about an individual person. Obviously, your choice of Schema markup will be completely dependent on what you want to achieve in search.

To decide this, you need to take your site page by page. That way, you can tailor the markup to the individual content of every page.

Better Search Snippet Appearance

The biggest advantage of this is quite simple. Your markup just looks better. Take the two examples below:

Amazon is obviously very good at selling online. So, it’s no wonder they have Structured Data implemented very well on their site. If you type in “magnesium 60 caps supplements”, a random example, it’s no wonder they appear first organically. Through good structured data implementation, they clearly show the rating of the product which is 4.5 stars and the number of reviews. Both extremely important factors for the consumer.

Boots, on the other hand, don’t have any additional information displayed. And, for this reason, a high proportion of users will choose the Amazon result. Obviously, these are quite big brands and so people might choose Amazon for brand loyalty, ease or whatever other reason. But the same could be said even if these were two no-name results given as example instead.

Of course, this implementation isn’t perfect. Preferably, the search result would also show the price of the product. As giving the user that information straight away can actually improve your search click-through rate quite a bit.

This highlights the fact that even if you don’t manage to get Rich Snippets, which is the goal of many people’s Structure Data implementation, there can still be a benefit to your search results. More information, especially in relation to products, can improve a user’s search experience and thus draw them to your site much more easily.

Click-Through Rates Improvement

One reason that people choose to implement Structured Data is the fact that it reportedly improves click-through rates. It’s like the logic expressed above; the better looking your search result is, the more likely people will click through to it.

The fact is that click-through rates on the first page of Google never go beyond 20.5%. So, making your search result as attractive as possible, especially if you’re not in position one, actually can be very important. A title, link and text aren’t much for the user to go on. Providing them with as much additional information as possible, then, can actually work in favour of your site.

So, if you have relatively good rankings but struggle to actually generate traffic to your site, you may want to consider your search appearance. It could be the click-breakthrough that you need.

How to Implement Structured Data Markup

Implementing Structured Data isn’t as difficult as you might expect and you shouldn’t feel intimidated. Especially as you won’t need much, if any, coding knowledge to actually implement this.

For the simplest solution, you should use JSON-LD Structured Data language, it’s easy to use and supported by Google themselves. Here’s an example of organization markup, as tested in the Google Structure Data Testing Tool:

It’s quite straightforward, in that you have a certain number of fields that you need to input and most of them make logical sense. The brackets, punctuation and everything in between is what can confuse and trip up those new to this type of technical SEO implementation. If you’re struggling, there are a few resources you can check out to find the right type of implementation coding.

For example, you can auto-generate some JSON-LD markup using this tool. It’s basic, but it can really help you in the early days of learning Structured Data. Especially if you’re struggling.

And don’t worry about putting this into your site CSS code. We have already established: you don’t need to know coding to do Structured Data. Instead, depending on your platform, you can find an appropriate platform which achieves the same thing for you. On WordPress, you can use plugins such as Schema App (which allows for custom schema markups), Schema & Structured Data for WP & AMP, and WP SEO Structured Data Schema.

As a concluding thought, there can be a lot of positive reasons you might want to implement Structured Data on your website. And implementing it isn’t as hard as you might imagine. So, start a plan to implement Structured Data on your site today and benefit from the impact on your search results tomorrow!

Bio

Zack Halliwell is a freelance writer in the business and marketing niche, giving advice on anything from the perfect branding to the latest Alexa development. When not writing he can be found on long mountain walks with his dog, Batman.

 

10 Fundamentals To Generate A Lucrative Content Strategy

Today we will uncover some of the best tips used to enhance your marketing success. We have all heard about just how important it is to have unique and high-quality content. This is still true and it is something you must have to see the type of revenue growth that you want. In this article, we will share the top ten fundamentals of generating great content and how this can become a money maker for you.

1. Unique Content

The need for unique content is the biggest part of any successful marketing professional’s arsenal. Unique content is the most important aspect of content production due to how it can set you apart from your competition. When you have content that sets you apart and highlights your attributes you will see more user engagement.

2. Accurate Information

Using the most accurate information that is up to date is another key component you will need to have for grade A content production. Using anything other than completely accurate information makes your content less useful for the user. This translates to a lower turn around and less revenue.

3. Rich Media

When you hear the term rich media all this means is high-quality media with useful links and text helping the user understand the media and its meaning. This is something that is a must have as well for your content production strategy.

4. High-Quality Links

Moving down the list of the top ten fundamentals for content production we come to links. The main two types of links you will need to be using are external links and internal links. An external link links to a different webpage other than the one the one the user is on. While an internal link will direct the user to a different peace but remain on the same website. When using internal links, you just want to be careful to not overdo it. External links are the same in that aspect, as well as you want to only link to other high-quality websites that directly relate to yours.

5. Social Media

Benefits of Social Media Infographic

Image source:Visual.ly

The use of social media is a great way to push your content out to the world. This is a highly effective tool to make sure that a higher number of people are seeing your offers for goods or services. Most social media platforms also offer paid promotions to help you to grow an audience if this is something that is within your budget.

6. Creating A Positive User Experience

Creating a positive user experience is one great way to make your potential customers happy. Some great ways to do this include having a site that works well on mobile as well as a desktop. As well as having a site that loads quickly and does not go so that they don’t want to stick around to see your content. Having your content well organized is another good way to enhance user experience. To take an example, Youi’s motorcycle insurance page has created content that is graphically soothing and could engage the users as all the sections are neatly bifurcated which is helping to display all the information creatively.

7. Group Collaboration

Group collaboration is one thing you should be doing if you have any more than one person working with you or producing content for the website or marketing effort. This can be a great way to bounce ideas off of each other and come to better solutions for issues you may be facing at the time.

Project managment software can be the key to group collaboration – Absolute Summit

8. Analytics Analysis

It is very important to keep track of the content you produce and change your production tactics as you see what works best. The fact of the matter is that not all content is created equally and what works for some will not work for others. By looking closely at what type of content you are producing you can see what type is doing the best and in turn create that type more.

9. Target Your Audience

By targeting those people with an existing interest in your content you will make your conversion rate much higher. This means seeking groups and individuals that you think would benefit from the content you are producing.

10. Recycle

Recycling content is just like recycling anything else, all it means is to repurpose it and reuse it. By taking old content and updating it and adding useful components to it makes it much stronger of an earner. This can be done in many ways such as adding video, adding images, and adding other links and text. You should also make sure that existing links still work well and are accurate as far as the facts within the content.

10. Conclusion

In conclusion, all of the tips you have seen here you can make some changes today and enhance your revenue greatly. The content production tips listed are also great for helping your content rank better. This means more organic traffic coming from the search engines and more money. Producing content like this is highly rewarded by the search engines, so you can see how it improves your SEO as well as overall content.

 

5 Ways to Do Outreach Marketing Like A Boss this 2018

(Image Source)

The outreach marketing landscape has evolved quite a bit over the past few years. With how promising the marketing method has become, 2018 is proving to be an ideal time for marketers to jump on the outreach marketing bandwagon.

Also called Influencer Outreach, outreach marketing has taken the spotlight in making your content shine with both organic traffic and SEO value. So, if you’ve never tried outreach or are doing it but getting dismal results, then this is the guide for you.

What’s Outreach Marketing, Anyway?

Outreach marketing, in basic terms, means connecting with the relevant people in the industry who have the means of promoting your business to a considerably large audience. And just from the name of the strategy itself, it’s all about extending your reach.

Outreach also involves plenty of email communication and writing compelling content, which is why it’s commonly grouped together with content and email marketing.

Part of why outreach marketing is so popular is because of how it utilizes the best of both marketing disciplines to produce amazing results.

(Image Source)

So, how do you do it without ending up wasting valuable time and resources? Good question.

In this article, we’ll talk about the five best ways to do outreach marketing that can improve brand awareness and build natural links that carry great SEO value.

How to Create an Outreach Marketing Strategy That Works

1. Know your goals

It’s the most crucial step, and one that many marketers would rather just skip. Having goals and objectives is how you can determine if your campaign is a success.

Without goals, you and your team have nothing to focus on. And you’ll end up doing a whole bunch of other things that won’t lead to any significant results.

Having clearly defined KPI for monitoring progress is also a must for measuring performance. If you have a campaign with the objective of getting high engagement, then your KPI’s would be social shares, page views, and link clicks.

2. Find influencers

Just finding influencers isn’t a big deal. It’s finding ones that are ideal for your business that’s the tricky part. Because you can’t target them all.

Some won’t be a good fit, while others don’t have the right audience reach. You can use a spreadsheet to list them down. Something like the following is a good start:

Some of the more popular tools marketers use today to find influencers are BuzzStream and Buzzsumo. They can provide a wealth of information on the influential people in your industry.

Buzzstream has an incredible influencer search engine called Discovery that’s been all the rage for marketers.

For example, if you’re involved in e-commerce and want to find out who the top online personalities are in that line of business, simply type ‘e-commerce’ in the search bar and voila!

(Source: BuzzStream)

For Buzzsumo, it can’t get any more straightforward. All you need to do is click on a section that says ‘Influencer’ at the top bar, then type in a keyword of the industry you’re in, like “inbound marketing”.

(Source: Proficient Blogging)

Other great tools you can use to dig up influencers are Alltop and Technorati. Both both still work like search engines that you can use to target individuals in a certain niche.

Now that you have some of the most powerful tools for influencer search, it should be easy enough for you to build up a nice long list in your spreadsheet.

3. Reach out

Here comes the most important part of outreach marketing: reaching out and letting influencers know about your business.

If you’re still using BuzzStream, this step is going to a breeze because you can do that right from their platform. Also, make sure to check out NinjaOutreach, which is used by some of the biggest names in digital marketing like Neil Patel and Rand Fishkin of Moz.

Want to do it the traditional way? No problem.

First, you’ll need to find out the email addresses of the influencers. Clearbit is a good option for that. Just use their Chrome browser extension and you’ll be able to find the email address of most influencers.

(Image Source)

Next, use an email verification tool like EmailListVerify to make sure your emails don’t bounce. And once you know which ones are still active, all that’s left to do is reach out.

How to do Email Outreach

The only way for you to get good results from email outreach is to make everything killer: that means killer subject lines, killer email bodies, and a killer pitch. Otherwise, you’re just wasting your time.

Here’s an example of a great email for outreach marketing:

Want to see more templates for outreach emails? Make sure to check out this guide from HubSpot for more ideas on how to write and structure them.

4. Build Lasting Relationships

While waiting for email replies, or even before you send out emails, it’s important to get familiar with the influencers you’re targeting.

Follow their social media profiles and engage with their content. And don’t be fake about it. Look for a tweet or LinkedIn update they shared that caught your interest and tell them what you liked or didn’t like.

Outreach marketing requires being interested in the things your influencers are interested in as part of your strategy. Promote their work, mention them, or send a short, sweet message.

5. Produce Kick-Ass Content

You can start creating compelling content both before or after you get in touch with influencers. That’s because you have the option of pitching ideas or ready-to-publish content.

Either way, you’ll need to bring your A-game when crafting content that will impress influencers enough to make them publish and share it.

If you’re writing a guest post, make sure to read this timeless guide from CopyBlogger. You’ll be crafting epic guest posts in no time.

You can also include a link back to your personal website in your author bio. But before you do, make sure your site is ready to handle substantial traffic. If your pages are suffering from slow loading time, try using a reliable CDN (content delivery network) and see if that fixes the problem.

That’s it — You’re All Set!

Outreach marketing can be one of the best things you can do for your brand or business. But you can’t expect great results if you don’t put in the effort. After all, nothing worth doing ever comes easy. And it’s the same for whatever marketing strategy you decide to pursue.

 

43 Free Tools to Cover All Your SEO Needs

When it comes to SEO, one must need to use a variety of Tools to speed up the data collection, research and processing works.

There are thousands of tools out there.

Some very good tools are paid and highly Expensive. So if you are a newbie or a Freelancer, they might be out of your Budget.

But there are again some few Good and FREE Tools, to get you Sorted.

Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Agency Analytics

https://agencyanalytics.com

An Amazing Tool to know all the Technical SEO Issues, Keyword Research, Competitive Backlink Analysis and so much more.

A 360 degree tool to cover your every SEO Need.

Keywordtool.io

https://keywordtool.io/

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

Google Analytics

https://www.google.com/analytics/

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

SEOCRAWLER

https://agencyanalytics.com

One of the best SEO Tool Out there. Know all the Technical SEO Errors, Competitor Traffic Analysis, Keyword Research, Backlink Comparison and so much more.

A must use tool for SEO.

Google Keyword Planner

https://adwords.google.com/intl/en_in/home/tools/keyword-planner/

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Google Trends

https://trends.google.com/trends/?geo=US

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

QuickSprout Website Analyzer

https://www.quicksprout.com/

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

Schema Creator

https://raventools.com/site-auditor/seo-guide/schema-structured-data

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

SimilarWeb

https://www.similarweb.com/

Use this tool to compare traffic between two websites, a helpful tool for competitor research.

XML Sitemaps

https://www.xml-sitemaps.com/

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

SEO Site Checkup

https://seositecheckup.com/

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

Find Broken Links

https://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/

The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

Moz toolbar

https://moz.com/products/pro/seo-toolbar

Know PA (Page Authority), DA (Domain Authority) of any website

Robots.txt Generator

http://www.yellowpipe.com/yis/tools/robots.txt/

Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.

Structured Data Testing Tool

https://search.google.com/structured-data/testing-tool

Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.

Domain Hunter Plus

http://domainhunterplus.com/

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.

Robots.txt Testing Tool

https://technicalseo.com/seo-tools/robots-txt/

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

Linkstant

http://www.linkstant.com/

This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.

SEO Tools for Excel

http://nielsbosma.se/projects/seotools/

You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.

SEOQuake

http://www.seoquake.com/

More raw data than any other SEO toolbar out there.

Beam Us Up

http://beamusup.com/

SEO crawling software. Great free alternative to Screaming Frog. Integrates with Excel and Google Drive. Only available for Windows.

Yandex Metrica

https://metrica.yandex.com/

100% free web analytics software. Includes heat maps, form analytics, session reply, and many other features you typically wouldn’t see in a free tool.

Keyword Shitter

http://keywordshitter.com/

Generates hundreds and thousands of keyword suggestions from your seed keyword(s). You can also download all keyword suggestions to a .txt file in one click (no sign-up required).

LSIgraph.com

https://lsigraph.com/

Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.

CoSchedule’s Headline Analyzer

https://coschedule.com/headline-analyzer

Shows how your title tag looks in the SERPs, plus gives you advice on how to improve it and get more clicks.

Check My Links extension

https://chrome.google.com/webstore/detail/check-my-links

The free Check My Links extension lets you check the integrity of the links you post (or plan to post) in your articles to ensure they work.

After you install the extension, open the page you want to check and click the Check My Links icon on the toolbar. The app will then start testing the links on the page and display the results in a box in the upper-right corner of the screen.

Broken links are highlighted in red, problematic links in yellow, and good links in green.

Outreach Lite

https://chrome.google.com/webstore/detail/ninja-outreach-lite/

This free Chrome extension works even without a NinjaOutreach Account, and returns a TON of data on each website such as first name, contact information, SEO and social data.

Advanced Meta Tags Generator

http://freetools.webmasterworld.com/tools/advanced-meta-tags-creator

Easily create meta tags for your web pages using HTML coding.

Analyze robots.txt

http://tools.seobook.com/robots-txt/analyzer/

Checks your robot.txt file for errors

Keyword Tool

http://tools.seobook.com/keyword-tools/seobook/

Keywords Research Tool

Anchor Text Over Optimization Tool

https://www.removeem.com/anchor-text-ratios/

Type in URL and get full report of potential bad SEO links

Bing Webmaster Tools

https://www.bing.com/toolbox/webmaster

Like Google Webmaster Tools but for Bing

BROWSEO

http://www.browseo.net/

BROWSEO is a web app that allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.

Bulk HTTP Header Response Checker & Comparison Tool

http://www.tomanthony.co.uk/tools/bulk-http-header-compare/

Returns the HTTP response code for a list of URLs, and includes which URL they are redirected to

CloudFlare

https://www.cloudflare.com/

CDN and a security service to provide your website with speed and safety.

Copyscape

http://www.copyscape.com/

Plagiarism checker and a duplicate-content checker

IIS SEO Toolkit

https://www.iis.net/downloads/microsoft/search-engine-optimization-toolkit

Analyze SEO aspects like your site’s content, structure, and URLs for search engine spiders.

Kombinator

http://kombinator.org/

Makes combining/merging of keywords so much easier.

Meta Tag Analyzer

https://www.seocentro.com/tools/search-engines/metatag-analyzer.html

SEO tool to help webmasters analyze their web pages and Meta Tags

Meta Tags Extractor

http://www.webtoolhub.com/tn561365-meta-tags-extractor.aspx

Extracts meta tags from a website

Sunny Landing Pages

https://www.sunnylandingpages.com/

A Free Landing Page Builder that already take into consideration various Technical SEO Factors, so you don’t need to deal with them later.

Hope you will find the above Tools useful.

Author Profile:-

Kartik Mundhra

Digital Marketing Professional, with expertise in SEO, SMO and PPC.

For any sort of Project or Consultation, connect with me here at kartikmundhra@gmail.com

Connect with me via LinkedIN

 

7 Effective Digital Marketing Strategies for eCommerce Website

The internet has invaded the modern day consumer’s mind space. A customer more often than not can be expected to use a virtual option to satisfy his/her shopping needs rather than visiting a physical store. An online business venture can generate very good business and earn high returns in today’s scenario. It is not as easy as it sounds though. There are hundreds of online ventures and a customer has a range of options. This makes it imperative to have an effective digital marketing strategy for e-commerce ventures. Let’s have a look at some strategies that such businesses can use:

1.Content Marketing

Good content can always be leveraged to target potential customers. Gone are the days of mindless blogging. Investing in good, readable articles and blogs related to the products makes sense. One should always look for trained professional writers who can create original and arresting content. Focus on creating stories around your product rather than blatantly promoting it. An amusing blog can angle in more prospective customers than a tacky advertisement. Lists , info-graphics and well written reviews can be also used to inform and pull in potential customers. Well written content will always attract readers and once hooked they will come for more. This reader base has the potential to be converted into a possible customer base. Invest in informative but easy to read newsletters which can be mailed to potential clients.

2.Social Media Marketing

Social media has grown hugely over the years. It presents e-commerce ventures with a considerable potential customer base. This makes it an integral part of digital marketing. One can choose from the various social media platforms as per the target customer base and use it. A good strategy needs to be in place to reap the rewards of social media marketing. It makes sense to research the target audience’s preferences and use the social media platforms mostly used by them rather than a mindless presence across all available platforms. Good images and visual content can be of great help . Interesting content with little bit of promotion makes good sense. The beauty of social media is interaction. Interact with your followers and if possible reward them. The reward can be in the form of a nice comment or a discount choice – whatever suits your marketing strategy.

3.Search Engine Optimization

A digital marketing campaign is incomplete without Search Engine Optimization (SEO). Designed to increase a website’s visibility it needs a comprehensive strategy and lot of hard work. It is a very demanding and time consuming job but it can guarantee good returns in the long run. You should take care to constantly update your website with rich and informative content. SEO involves using smart keywords to make your site easily identifiable to Google crawlers which helps in improving the Search Engine Results Page (SERP) rankings. Good content will make customers visit your site more often. They may also recommend your site to others. All this helps in improving traffic to your site and getting you natural links which is beneficial in moving your site up the rankings. The more visible your site , the more chances of it engaging new customers.

4.Email Marketing

People may think that email marketing will not give as good results as some other digital marketing strategies. Imaginatively used, emails can be a very potent tool for drawing clients. They can be used for product promotion as well as informing the customer about discounts and other offers. The mailing list should be segmented. The receiver will not junk your mail as spam if it interests him/her. Personalized and short , to the point messages will always help. Transactional emails can also be used subtly. For example , a user can be sent similar buying suggestions in his delivery status update emails. Newsletters and other written content can also be sent through mail to potential buyers. Take care that such material do not have overt promotional content.

5.Pay-Per-Click (PPC) Advertising

PPC Advertising can be a very productive and effective digital marketing strategy for ecommerce as it guarantees instant results. Anybody using a search engine must have seen that on the first SERP some ads are displayed before the first results. Those ads are there because of this strategy. As it assures visibility right on the first page not only new entrants but big , established players in the market also allocate a significant part of their budget for this advertising form. Greater visibility mixed with good content on the website will result in increased traffic which can always be converted into a customer base.

6.Mobile Marketing

More and more people are using smartphones for online shopping. This device can be used to promote your business venture. The first step towards it is having a mobile-friendly site. Most e-commerce sites are designed on frameworks like Magento website development platform which facilitate easy development of responsive sites. The sites adjusts to user’s screen size and with good speed the user experience is pleasant. This helps in converting potential buyers into actual consumers. Apart from this a simple layout and easy to fill forms will also help. The next step is mobile app development for both Android as well as ios platforms. Users can be sent notifications about new offers and products through the app. Mobile marketing can also be extended to feature phones through SMS and MMS.

7. Video Marketing

Have you ever thought of YouTube as a digital marketing agent? I believe your answer would be no. Video sharing sites generate a lot of traffic. Their user base is ripe for pitching your product. A nicely shot informative video or ad campaign can do wonders for your brand. People like to recommend the videos they like to others and who knows your promotional video may go viral. People can be expected to remember a viral video more than a bland advertisement. Investing in ads on such sites is also advised. Associating with someone else’s good quality video content is another option.

Endnote

Today’s world is being driven by the internet. People are looking for answers online. The Internet has become the biggest marketplace in the world and e-commerce sites are its shops. In order to stand out and succeed in this immensely competitive environment, an effective digital marketing strategy for e-commerce ventures becomes compulsory.

About Author:

Linda Wester has been serving as an experienced Magento developer at HireMagentoGeeks Ltd – Best Company for hire magento developer across the globe. She is a passionate writer and always look out for opportunities for sharing her knowledge with Magento community. Follow her company on various social media networks like Twitter, Facebook and Google+.

 

Email Marketing 101: Top 8 Mistakes You Should Avoid Before You Press Send

Photo courtesy of rawpixel.com

Before you press “send” on your next email, you should be aware of the cringe-worthy mistakes that can do more damage instead of benefit for your brand. To avoid these mistakes in the future, read on about all the things you should avoid when drafting your email marketing campaign:

1. You come up with annoying subject lines

  • Whether it’s a clickbait subject that doesn’t have anything to do with its content or it’s an insult of some sort to the recipient that aims to push them to open your email, shocking subject lines whose content don’t measure up in any way to its subject line is a no-no any way you look at it. Any forms of communication from your brand is a way to either close the deal or make them close their email so be careful in your words so that through careful planning and time, you can build the trust of your email recipients enough to make them a loyal customer someday.

2. You are spammy

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Photo courtesy of rawpixel.com

  • Now that we’re on the subject of annoying, nothing is more annoying than emails to receive unsolicited spammy emails. How your email sounds to your potential customers will spell the difference between those who knows how to write a marketing plan and those who doesn’t…. listen to the tone of your email as you compose your draft… does it sound like an overzealous sales person put under a time limit to sell houses at the mall? If so, know that hardselling a product never works at all. Instead on forcing your products/services down your email recipients’ throat, go for a helpful neighbor approach and provide a service or solution you have for their dilemma. Increase the value of your email by giving them something that’s valuable so that you can build a relationship with them. Once you are categorized as someone they can trust, it will be a lot easier to convince them to purchase your products/services in the future.

3. You ask a non-professional to design your email marketing campaign

  • Budget constraints can make it tempting to ask someone around who has a bit more knowledge in design than you to create the graphics of your email. Time constraints and budget can be a hassle for any project so in trying to cut costs and save more money, you may ask a non-professional graphic designer to create the lay-out of your email. Although seemingly a good idea in terms of economics and budgeting, asking a non-professional to design your email can lead to disaster rather than savings and benefits as a non-professional may not know anything about professional-looking lay-outs with the right spacing, the brand’s specific color combination, your logo and making a design that looks great yet can load easily on its recipient’s email.

4. Your email is too long

  • People are always in a hurry to do something else and coupled with the current generation’s short attention span; you wouldn’t want readers to flock away from your email at the first chance they get. So keep your emails short and direct to make it easier to read not just through drafting short content but also by making sure that the font is big enough for comfortable reading, the colors are not too bright and too many and there’s a right amount of contrast between your font and the background. To test if your email is too long step back from your computer and see if it’s one big chunk of email that’s hard to read. If it is, break it down into groups of sentences and dividing your email into bullets and sub-headings for easier reading.

5.  You use a no reply address

  • How can you hope to make a sale when you yourself don’t trust the recipients of your email? This is what you convey when you send your email marketing campaign from a “noreply” email or when you use a generic email such as “admin” and disable the email recipient’s capacity to reply. Remember communication is always a two-way street and always add a touch of humanity in your email communications by making yourself as available as possible for those who may reply with questions about the campaign or the product/service you are offering. So state your email address clearly in your campaign and encourage your target audience to send replies and queries.

6.  Your email is impersonal

  • Make your email void of any personality whatsoever just like any auto-generated email and I can guarantee that people will ignore you. When creating email marketing messages, inject a touch of your own voice so that people will feel like they are actually talking to someone rather than just being sent impersonal emails by bots. Showing your voice will assure readers that you are a business that won’t just sell products and disappear right after but someone reliable who will still guide them long after the sale has been created. As mentioned above, it’s not just about closing a sale but also building trust and relationship with people you will talk to or email for the first time. Make your email more personal by telling stories people will be happy to hear about or sharing insights and personal opinions that are helpful for the customers.

7.  You are not clear on what you want your readers to do

  • Drafting an email marketing campaign is not a time to be wishy-washy or vague about the action you want your readers to take. Focus on one action you want your email recipients to do -whether it is to visit your website, get a discount, register for an event and so forth- and be clear on instructing them to do it by featuring just one call to action button instead of creating a campaign with too many call to actions that may confuse and frustrate your recipients and induce them to simply close your email without getting to the bottom of it.

8. You hastily draft a last-minute email

  • One way to guarantee commission of mistakes is by creating a last-minute, deadline-pressure email marketing campaign. With very little time to go over the details, your email will be prone to grammatical errors and typos, formatting mistakes, wrong info and details and content and design that will have a “hurried” look.

As a final note, always draft your email marketing campaigns as if you are the one who will be receiving it and act as if you are reading an email from a random company and then honestly ask yourself: Is this email interesting enough to read till the bottom? Will I be compelled to do what it tells me to do? Does it give me value and offers me something I can’t get from anywhere else? If you can answer yes to these questions, then go ahead and press “send”.

Author: Ryan is a Digital Marketing Specialist at the Bradford based Digital Agency Harrison Mann. Being in the digital marketing field for 7 years now, he enjoys keeping up to date with the latest in all things digital and search. As a silent type, Ryan expresses plenty of his thoughts through writing.

 

User Centered Ecommerce Design – A Complete Guide To Get Your UI/UX For Ecommerce Right.

As I sat down sipping my coffee, my mind was still on the book I had read about, earlier in the day. The book was all over the internet. Ashlee Vance’s biography of Elon Musk. For a minute, I thought of ordering it online, only to stop myself and think, let me experiment today. Why shop with the same applications?

I quickly picked up my phone, skipped all my regular shopping apps, from Amazon to Flipkart (I knew I could get the book there) and visited to a new website, you know just to try out.

Have you ever felt like somebody picked you up and slammed you right to the ground, like how Hulk slams Loki in The Avengers movie? Well, that is exactly how I felt. It was as if the site was mocking me for skipping those e-commerce apps on my phone. This site was more like someone had thrown in a few items, a contact form and a credit card form and said “Voila! Here is your website!”

It is a known fact that nowadays to sell products, one doesn’t need a brick and mortar store, and instead needs a good online store. But for an e-commerce store to survive among the plethora of others, the store needs to impress its customers. But how do you do that?

Jeff Bezos says, “Build a great experience, customers will tell each other about it.”

As we delve deeper into the experience of shopping online, we realize that with the leap of innovation in technology and its role in the everyday life of shoppers, a solid user-centered design for an online store is one of the major factors for its success.

There are numerous factors on which the success of an e-commerce store depends on. As a part of the success story, UI/UX plays an important role by directly influencing customer decisions. On this ground, let us learn a little more about UI/UX for e-commerce and how people see it.

Why is it so Important?

“Is design so important for an online store’s success?” I’m pretty sure this is the first thought that comes into your mind when you think of UI/UX. However, you should know that several other factors like load time, ease of use on mobile, easy navigation and more, that vouch for a great UI/UX.

With so many elements making an impact on what a customer thinks of your store, it is quite evident

that a bad user experience will most likely result in you loosing out on a potential buyer. To make things hard, there are thousands of other options for shoppers and this will certainly be a driving force for a visitor to leave your website.

A recent report estimates that
– 35% of shoppers abandoned cart because they found a better store with better prices.
– Close to 25% of the shoppers decided against buying because the website navigation was too complicated.
– 20% of the shoppers decided to move on to another site because the process was taking too long.

So what are ecommerce stores doing wrong? Let us delve a little deeper into this.

Forcing to create an account

I don’t understand why e-commerce stores do this! Why do you need customer information even before they have ordered your products? Asking the customer to sign up mandatorily before moving further just adds unwanted hassle to the shopping experience. Why create such issues which can prompt your shoppers to drop off? Instead, you can ask for the required information after they place an order, and let them know that they can use it to track their orders.

No search box

It is not surprising to see that one in three people decide against a purchase because they did not find what they were looking for. Just think of it this way. Of all the people coming to your online store, who do you think will use a search bar? Those who are more likely to convert! An optimized search bar with the right filter options, ability to handle long tail keywords and auto complete feature can give you insights on what your customers are looking for on your e-commerce store.

Lack Of product details

How often have you visited an online store and felt like sitting in a car with no engine? In other words, too much emphasis on products and price and not much on the actual data required. Online shopping

has one huge disadvantage in the form of lack of interaction with the shoppers. To overcome this, e-commerce stores need to be spot on in providing the best in-store shopping experience.

Product information is an important factor that determines a shopping experience for people. As shoppers take extra measures to ensure that they make an informed purchase when buying online, rich product information (with some great images) can play a huge role in influencing their purchase decisions.

Clumsy Menu and Navigation

Imagine an online store with absolutely no categories for products, navigation elements and just

a common menu with your cart and customer service links. There is nothing worse for an ecommerce store than this. No matter where a customer lands on, it is the navigation bar and the menu that play a huge role in providing all the necessary information. With a cluttered navigation, you are not helping yourself as it results in more people just dropping out from your store.

Checkout

I’m sure you would have come across this point everywhere in the ecommerce space. DO NOT complicate your checkout. The entire process should be smooth and easy for the customers as they definitely don’t want to end up facing a tedious task. It is important that you keep your checkout page short and straightforward with minimal and necessary fields only.

A recent study examined that among the top 100 ecommerce sites in the world, a near perfect checkout process includes an average of 5.08 number of steps, and 19 number of fields in an order or payment form.

Mobile Optimization – Crucial, Yet Overlooked

When in 2016, mobile search surpassed the desktop numbers for the first time ever, mobile apps turned into a mainstream in the ecommerce industry. Though the term “Mobile Commerce” was first coined two decades ago, it is the technological advancements in the recent years that has enabled shoppers to search, explore, review and buy goods on a pocket-size hand held device. It is not surprising to see that in 2016, there was a 44% increase in spending on mobile devices when compared to the previous year. And by 2020, mobile commerce is expected to grow by 45%.

Despite the great numbers, users are still concerned over the entire shopping experience on a mobile device. But what exactly is a good experience on a mobile device?

Minimal Load Time

A recent report says that mobile users in general are five times more likely to abandon an ecommerce store if it takes quite a time load. Lesser the customers have to wait, better it is for your store.

Security

One of the major concerns for buyers is the lack of security for their financial information when using a mobile device. As an owner of the ecommerce store, you should clearly communicate on the page that it is secure by emphasizing on the same visually.

Forms

Mobile forms can be a disaster if they are not well placed on the site. Improved form labels, ease of use, good readability, and appropriate text inputs are some of the factors that needs to be taken care of while optimizing a mobile form.

There are numerous factors which you can take advantage of to improve the experience on your site.

After having discussed the big guns, here are a couple of other “overlooked” aspects of an e-commerce design that needs to be taken care of for a better engagement with the customers.

Images – Bigger the Better

Over the years, e-commerce stores have embraced large product images with more details visible.With a picture worth a thousand words, an e-commerce site with enticing product images can certainly have a positive impact on the buyers. Large images can show much detail, multiple views and other information that can answer some of the questions in a buyer’s mind.

One of the best e-commerce sites that make good use of gigantic product images is Mulberry. With its huge images and easy navigation, buyers find it very easy and pleasing to use.

mulberry

Product Videos – They Talk a Lot

It is high time you consider your “loyal” product pages again. How well are they doing in retaining the buyers? Are they good enough to bring them again? What makes them interesting? Videos I suppose?
Videos play an important role in prompting buyers to spend more time on the page. A critical feature of your content marketing strategy, videos help in drawing the attention to a particular product.

But that doesn’t mean that you just use some video with no details. What matters is the right approach and the e-commerce site of ‘Bellroy” is the best example. For each of their products, they have a set of images and a short video that explains all the features of that product.

bellroy

Let them Know

Your design might be inspiring for an e-commerce site, but the efficiency of your store depends on the number of purchases you complete by the end of the day. There are several factors that come into the picture to influence the buyers on a site.

One such crucial factor is the navigation on your site. With intuitive navigation, you can let your buyers know what brand they are dealing with, their products and a clear step by step interaction irrespective of their intent to buy or just to explore your site.

Graze does a great job with its menu with clear-cut navigation and information on what the company is and what it does.

graze

Conclusion

Best practices, important points, guides and errors to rectify are beautiful, informative, wonderful and all that. But they can take you only up to a certain point. Every ecommerce store with its own set of target audience is different which means that it has its own set of UI/UX problems. Do your research, observe your customers, learn their behavior, see what they want and put yourself in their shoes to check if your store is providing the same. It is all about making your customers’ decisions easier with your innovative ideas.

Author Bio:

Ganesh is a marketer and blogger at Specbee, a leading ecommerce and CMS solution provider. When he is not busy in exploring new technologies and writing about them, you can find him in a football ground going gaga over the game. You can follow Specbee’s blog for more of his articles.

5 Tips To Optimize Your Website Content For Bounce Rate

Is increasing bounce rate turns out to be a big problem for your website? Do you want to know the reasons as to why your website is not attracting much traffic even though there is so much of great content on it? There could be many reasons for this to happen and in the following write up, you can find the top five reasons for high bounce rate on your website. We have taken these 5 points out of many issues as these are having major impacts.

1. Improving Readability

When it comes to attracting more clients who actually convert their first click into deep penetration into the website, readability could be one of the key reasons as to why the clients visit the landing page of your website and then move on to click on other sites. There can be many ways by which the readability of the site can be improved to attract more conversions. By using sub-headings and bullet points, one can eliminate chunks of text which is not catchy for the human eyes. Asking some questions with bigger font size and animation can make the clients think about those and dig deeper into the websites.

2. Reducing Popups and Ads

“Hitting visitors with popup ads as soon as they enter the website will cause some to hit the back button.” comments conversion expert Piers Ede from Barefoot

In the year 2014, more than sixty-five percent users said that the popups and ads disrupted their reading concentration and closed the website immediately. The users have claimed that it is very annoying when these pop-ups come in exactly when the mind concentration level is at its peak. However, it has been found that some pop-ups actually reduced bounce rate and have increased conversions. Therefore, it is very difficult to understand the customers’ taste and style of browsing the web. Some popups used by developers consist of brand information which has attracted 53% users to continue to read and click on links on the same domain. User experience is something which is key to reducing bounce rate and increasing conversions.

3. Brand Storytelling

 

Effective storytelling has the capacity to bring the brand to life and dramatically reduce bounce rate. There should be some eye-catching elements in the website pages which attract the end user to read those couple of sentence or those few words that the developer has written. There are two things which need to be kept in mind while branding storytelling. Making the customers the hero will provide effective storytelling. In this way, you are placing yourself in the customer’s shoes and thinking from his perspective. This will enhance sharing and develop more trust with your customer. And once there is a high level of trust, it leads to a great user experience. The second thing is about being truthful while placing the storytelling on the website.

4. Keywords with high-value traffic

When it comes to SEO, keywords play a key role in the attracting the customers to the website. The high-value traffic comes in on using the keywords which weigh heavy and have the power to reduce the bounce rate hence increasing the conversion. There are four main metrics in order to use the keywords in the most effective and efficient manner. These are brand value, traffic value, conversion value and personal value. All these parameters outline a treasured keyword. This will help in increasing the number of repeat visitors thus increasing conversion rate.

5. Multiple Landing Pages

Once a developer creates many different landing pages of different styles and textures, it becomes attractive to the customer since they never get bored of the same user interface. A website which contains the same UI in every link is more boring compared to a website which has many landing pages with the different style and shades of color and designs. This will drastically increase the conversion rate and reduce the bounce rates.

Conclusion

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Therefore, we can see the above-mentioned points how the five different points, when kept in mind, can lead to optimization of bounce rates. Bounce rate is critical for the websites since it is used as a measure to calculate and analyze the types of customers who have visited the domain pages. It can also be used as a good prediction tool to forecast the profile of the customers who are going to visit the website in the future closer to time. If you are so busy on your business and don’t have enough time to optimise your website contents for bounce rate, then we suggest you to take the help of Hopinfirst, a New York based firm. This firm helps its clients to finish their job as mentioned. The teams provide the best quality services available in the market.

Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.

5 Ways Artificial Intelligence is Disrupting Today’s Marketing Landscape

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Artificial intelligence used to be something of the future — something that was only fathomable in The Jetsons when we were children.

Alas, 2020 is nearly here, and while we may not have flying cars, what we do have is artificial intelligence (AI). If you have ever used Siri, you’re familiar with how one form of AI works. You can also see it when Facebook automatically suggests whom to tag when you upload new photos.

Many industries have already seen the impact of AI in their industry, the best example could be Uber’s mission to automate driving using AI by developing self-driven cars and processes. Website building & development is another industry currently being disrupted by AI in the case of Bookmark’s Artificial Intelligence Design Assistant (AiDA) which builds a whole new website that fits a certain niche in a matter of minutes.

What is Artificial Intelligence

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Artificial intelligence is a complex combination of algorithms that imitate certain human actions: speaking, seeing, making decisions, and translating. In a limited way (for now), it’s a machine that can think for itself and make sophisticated decisions using networks of information and data

As AI’s uses and implications are catching on, more and more industries are finding ways to use this disruptive technology to transform the “normal flow” of work. The marketing industry, among other industries, is the latest to be impacted by AI.

The changes are not bad; in fact, we are seeing a lot more positive impacts with the right use of AI. With artificial intelligence, for example, “human error” might just become something of the past, increasing our efficiency and productivity.

 

The Disruption of the Marketing Landscape by AI

Prior to the use of artificial intelligence in marketing, we used to trust our gut when it came to improving our marketing process.

However, that left a lot of place for something we call human error. We might like to believe that we make objective decisions with regards to our marketing campaigns, but we can also be hindered by our being human — our biases rising from our backgrounds and experiences, our personality, our energy level at that time.

All these could mean mistakes in how we proceed with the campaign, mistakes that could prove expensive later on.

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An AI software, on the other hand, won’t have this human error problem and will be able to go through all data tirelessly and objectively. It will work round the clock at a speed unmatched by any human, and will never get tired.

This raises the question: what will happen to the human in this equation? Will there no longer be any need for us? Will we be staring at the world as our creation is literally taking over?

While that’s not going to be likely, and will remain in the domain of science fiction, there will, however, be some changes that will modify the way marketing works. Here are some of them:

 

1. Automated Decision Making

Making a decision can sometimes be the hardest thing to do. Whether we like it or not, humans will have a lot of “what ifs” in mind, and this will prevent us from making a timely decision.

AI, on the other hand, won’t face this limitation, simply because there is no “feeling” involved. It’s just hard data. The AI can go through hundreds of algorithms in just a few seconds and analyze all the information necessary to make an objective decision.

When AI software makes a decision, it will back it up with reports on customer behavior, strategies, and real-time trend analysis. It will tell you exactly where you are in the marketplace and where you will be if you make a certain decision.

With artificial intelligence, all actions are done logically and with profit in mind, with fewer chances of human error affecting the decision making process.

 

2. Advertising Goes from Art to Science

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When companies first started advertising their business in the marketplace, they had the tendency to focus on aesthetics, making campaigns into a work of art that they believed would suit the image of their business well.

Unfortunately, there is a big difference between what looks good and what will actually bring you profit.

AI has a predictive nature, and it will know beforehand whether a campaign will be successful or not, without having to subject it through numerous test runs. It will know, for example, if using the blue button will be more successful, or if you’ll have more success with the red one. This will be based primarily on understanding certain key metrics such as consumer behaviors, past purchasing history and marketing campaign performances.

With the use of AI, advertising will go from art to science, potentially contributing much to the company’s growth.

Plus, since all the reports on the campaign will be done automatically, there will no longer be a need to waste workforce on this kind of tedious work. You will reduce human error, improve productivity, and more importantly, you will have freed up time for yourself to focus on other things that are more important for growing your company.

 

3. Personalized Customer Experience

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Have you ever noticed how all the online ads seem to lead to things that actually interest you? You look up your favorite cell phone type, and soon enough you’ll be getting ads on the same kinds of phones. You probably didn’t realize this, but an AI is also responsible for all this.

The AI will “map” your online behavior, understanding how you think (by noting which websites you checked out, what links you clicked, etc.), and then use that data to make your experience even more pleasant by bringing you exactly what you want.

Some may describe this as creepy, but this is also an attempt to improve sales and the overall user experience. For instance, AI can predict where you are most likely to click on an ad and when, therefore improving your marketing experience.

The idea of an AI is to be a true detective that will always see what the customer is doing. That way, a company will be able to offer the right item to the right person, making it much easier for both parties.

 

4. Boosting Customer Service

In the past, customer service means a team of people somewhere in the world answering phones, emails, or chatting with clients regarding a product line.

These people get tired at the end of their shift, and sleepy, and more likely to commit mistakes. Sometimes, they are also short-handed, leading to long waiting times on the phone or chatbox, often leading to reduced customer satisfaction.

With the introduction of artificial intelligence in customer service, there’s no longer the need to wait. The system, unlike the human, has access to unlimited data — and they can scan through all of it very fast, giving answers just when the customer needs them the most. It doesn’t get tired and it doesn’t go to sleep.

With increased efficiency in the use of AI in customer service, the customer experience will definitely improve, leading to potentially higher sales for the company. Some experts however, believe that AI shouldn’t replace customer service as it will take human empathy out of the process. Nevertheless, AI will definitely become an integral component of the customer service process.

 

5. Optimized Schedules

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If there’s something we actually dislike in marketing, it’s coming up with the schedules. It’s cumbersome, it’s time-consuming, and the risk of “human error” is very high.

An AI, on the other hand, will be able to properly schedule everything for you, so that you will no longer have to work long hours on putting a program together — especially when you could use that time to do something more important for your company.

 

In Conclusion

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Surely, artificial intelligence is on pace to become one of the most disruptive technologies in recent years. It’s disruptive nature will have a major impact on various industries around the world. We are yet to see exactly how it’ll impact the world as we know it, but small business owners who want to get ahead of their competition will definitely need to take AI seriously and assess how they will integrate AI into their everyday business operation. Whether it’s by using an AI-powered marketing software, web design platform or even simply by using Siri, the potential of using AI to make your business operations highly effective & efficient is higher than ever!

Visual Marketing Strategies Your Business Depends On

Depending on the medium used, you may spend a considerable amount of time and energy trying to create the most appealing and eye-catching written or verbal messages to convey to your target audience. The matter of visual content may seem less meaningful and impactful than what your message textually or verbally says, but this is actually not the case. In fact, visual content actually tells a story to your target audience as well, and it can increase memory recall that benefits your brand image substantially.

Photo Credit: Pexels.com

Photos

To save time, energy and money, your business may be one of many that pulls stock photos from the Internet to finalize your marketing efforts or to add to your website. In fact, according to a Venngage survey, approximately 35 percent of the 300 marketers surveyed used stock photos. After all, these are readily available through a simple online download, and it may seem like a more advantageous option than creating your own photographic images.

However, some people may have seen stock images in other areas, and this could dramatically reduce the overall credibility of your website and your brand. In addition, the image quality may not be superior with some stock photos, and this also could negatively reflect on your business and brand.

It may be beneficial to use your own customized photos. However, you could also customize stock images through a photo editor, such as Canva, to create more unique visuals for your marketing material.

If you choose to use one of the many free stock photos found online, remember that the number of images you use is less important than the combination of quality images mixed with concise and focused text. The ideal amount of text to use per image is 75 to 100 words.

Photo Credit: Pexels.com

Infographics

Another excellent way to communicate effectively with your target audience through visuals is to use infographics. In fact, approximately one-third of all marketers surveyed use infographics in various ways because of how effective they are.

Infographics are usually supported by scientific data or research. The visual element of these graphics makes them easier for your target audience to learn from and absorb in comparison to plain text. Therefore, the power of statistics and other data that you use may be more impactful and memorable.

When creating an infographic for your marketing material

  • be sure to incorporate supporting websites to back up your facts and figures
  • choose an eye-catching design
  • remember to use color psychology for maximum benefit
  • only use data that actually supports your case and
  • avoid using so much data that the graphic is overwhelming for your target audience to review and understand.

After you have created an exceptional infographic, use multiple methods to share it. For example, you may use social media to encourage views, and you can even pass it on to bloggers for them to use in different ways. They likely will reference your website when introducing the infographic to their followers, which may draw traffic to your website.

Photo Credit: Pexels.com

Videos

More than half of all marketers surveyed have cited videos as the type of content that generates the best overall return on investment. One reason for this is because studies have indicated that those who view related videos are 1.81 times more likely to buy a related product than those who do not view videos.

One of the great things about video marketing is that it can be used to sell almost any type of product or service. For example, product features can be highlighted in videos, or the benefits of specific services can be visually demonstrated to your target audience.

However, if you are selling luxury items or collectibles, such as high-end clothes, antiques or something else, you likely need to use audio in your video. For example, while you are showing the exceptional features of your products on video, audio can be used to further emphasize the luxurious or high-end attributes of the images in the video.

Remember to maximize the benefits of videos when you are incorporating them into your website, and this is particularly relevant to live videos or webcasts. Because the technology for this type of marketing is readily available and more affordable than it has been in previous years, it is increasingly popular for businesses to use.

Live videos can be used to directly communicate with your audience and even to answer live phone calls or chatted-in messages. You may also be able to use 360-degree views of your products and communicate with jargon or lingo that has direct appeal to your target audience.

Photo Credit: Pexels.com

Final Word

While it may be common for many marketers to focus more heavily on text and verbal content in a marketing message than on images and videos, you can see now how important it is to use customized videos, images and graphics.

More than that, there are various ways for you to incorporate different visual elements into your marketing efforts so that you can more effectively take advantage of the benefits. In fact, almost any type of visual may have so much appeal to your target audience that it can potentially go viral and have pronounced reach and benefits to your brand and company.

As you prepare future marketing materials, keep these valuable tips about visual content in mind so that you can make a more impactful statement with your many marketing images and other visuals.

About the Author:

Jasmine Williams covers the good and the bad of today’s business and marketing. She was rummaging through her grandma’s clothes before it was cool and she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, but delivering some fine cooking (her family says so). Tweet her @JazzyWilliams88