10 Fundamentals To Generate A Lucrative Content Strategy

Today we will uncover some of the best tips used to enhance your marketing success. We have all heard about just how important it is to have unique and high-quality content. This is still true and it is something you must have to see the type of revenue growth that you want. In this article, we will share the top ten fundamentals of generating great content and how this can become a money maker for you.

1. Unique Content

The need for unique content is the biggest part of any successful marketing professional’s arsenal. Unique content is the most important aspect of content production due to how it can set you apart from your competition. When you have content that sets you apart and highlights your attributes you will see more user engagement.

2. Accurate Information

Using the most accurate information that is up to date is another key component you will need to have for grade A content production. Using anything other than completely accurate information makes your content less useful for the user. This translates to a lower turn around and less revenue.

3. Rich Media

When you hear the term rich media all this means is high-quality media with useful links and text helping the user understand the media and its meaning. This is something that is a must have as well for your content production strategy.

4. High-Quality Links

Moving down the list of the top ten fundamentals for content production we come to links. The main two types of links you will need to be using are external links and internal links. An external link links to a different webpage other than the one the one the user is on. While an internal link will direct the user to a different peace but remain on the same website. When using internal links, you just want to be careful to not overdo it. External links are the same in that aspect, as well as you want to only link to other high-quality websites that directly relate to yours.

5. Social Media

Benefits of Social Media Infographic

Image source:Visual.ly

The use of social media is a great way to push your content out to the world. This is a highly effective tool to make sure that a higher number of people are seeing your offers for goods or services. Most social media platforms also offer paid promotions to help you to grow an audience if this is something that is within your budget.

6. Creating A Positive User Experience

Creating a positive user experience is one great way to make your potential customers happy. Some great ways to do this include having a site that works well on mobile as well as a desktop. As well as having a site that loads quickly and does not go so that they don’t want to stick around to see your content. Having your content well organized is another good way to enhance user experience. To take an example, Youi’s motorcycle insurance page has created content that is graphically soothing and could engage the users as all the sections are neatly bifurcated which is helping to display all the information creatively.

7. Group Collaboration

Group collaboration is one thing you should be doing if you have any more than one person working with you or producing content for the website or marketing effort. This can be a great way to bounce ideas off of each other and come to better solutions for issues you may be facing at the time.

Project managment software can be the key to group collaboration – Absolute Summit

8. Analytics Analysis

It is very important to keep track of the content you produce and change your production tactics as you see what works best. The fact of the matter is that not all content is created equally and what works for some will not work for others. By looking closely at what type of content you are producing you can see what type is doing the best and in turn create that type more.

9. Target Your Audience

By targeting those people with an existing interest in your content you will make your conversion rate much higher. This means seeking groups and individuals that you think would benefit from the content you are producing.

10. Recycle

Recycling content is just like recycling anything else, all it means is to repurpose it and reuse it. By taking old content and updating it and adding useful components to it makes it much stronger of an earner. This can be done in many ways such as adding video, adding images, and adding other links and text. You should also make sure that existing links still work well and are accurate as far as the facts within the content.

10. Conclusion

In conclusion, all of the tips you have seen here you can make some changes today and enhance your revenue greatly. The content production tips listed are also great for helping your content rank better. This means more organic traffic coming from the search engines and more money. Producing content like this is highly rewarded by the search engines, so you can see how it improves your SEO as well as overall content.

 

How Are Businesses Benefitted by Social Media Marketing

Businesses whether big or small have come to appreciate the immense benefits associated with social media marketing and its growing importance in this highly competitive world to attract new customers and to stay relevant. Today, your secretary is no more your mouthpiece to the outside world. She is no longer the first interaction point between your company and the outside world-this role is being fulfilled by the social media platforms, profiles, and websites.

If statistics were to be believed 37 percent of netizens actually follow all their hot favorite brands on various social media platforms and around 30 percent of the Internet users actually are in the habit of using social networks for researching products. With more and more people embracing the social media and their mobile devices in the purchase process, there are numerous reasons for your business to make its presence felt on the social media.

Here are some of the key advantages of social media marketing for your business.

Boost in Brand Awareness

Social media would be effectively exposing or introducing your services or company to a new audience. With just a single click, a multitude of people would be seeing your message. Social networking platforms would be helping you in identifying customers who are interested in your business-these are actionable insights that allow you to widen your nets and reach more potential customers.

Know More about Your Target Audience

Social media helps you to get the right information about your target audience. You get insights about what exactly your target audience is up to. If you are able to know and understand your audience well, you would be able to come up with creative strategies to reach your potential customers via content or advertising. Once you are able to cater to the specific needs of your target audience, you would see a definite increase in your conversions.

In this context, you must realize that while running your small organization and fulfilling your passion, you may get happiness but that may not be paying up your company’s bills. It is, therefore, essential for you to keep in mind that the intrinsic purpose of any kind of business whether big or small is making a profit. You must never forget this and ensure that the finances associated with your small business are given top priority. You may seek debt relief assistance from reliable debt relief agencies such as nationaldebtrelief.com.

An Opportunity to Offer Excellent Customer Service

More often than not, your clients would not be reaching out to you when they encounter some issues. Instead, they would prefer to post a query or a complaint online. In this digital era, more and more customers are taking advantage of the social media platforms and exploiting them as an effective point of contact between the customers and the brand and would be obviously expecting a response. Statistics reveal that around 42 percent of the clients who are in the habit of reaching out to the precise brands online would be expecting a response from the company within an hour or so. This is a great opportunity for a business to provide prompt and effective customer support and service.

Get Prompt and Direct Feedback

Social media helps you to get immediate feedback from your customers. Now you can get an idea about the success or failure of a campaign or a product in a very short time. This implies that now businesses have the opportunity to respond and even resolve disasters in the quickest possible way.

Enjoy New Business Opportunities

Social media marketing would be presenting you with immense opportunities that you would have surely missed if you did not have any social presence. Thanks to the social networking, you have an access to negative comments and unsatisfactory experiences. You could promptly address and adjust those issues and keep your consumers satisfied. This would be demonstrating to your potential customers that your company actually cares about its customers. This goes a long way in expanding your reach and effectively establishing your brand authority and this is made possible thanks to the customer messages on social media profiles.

Conclusion

Social media truly proves to be advantageous for your business in multiple ways. Now you could constantly keep an eye on what your competitors are doing. This way, you are able to get a competitive edge. If done properly social media marketing could be effectively boosting your sales as people who are really interested in your products or services would be responding positively to sales messaging. This would lead to conversions. You must remember to stay relevant at all times if you wish to enjoy success.

Author Bio:

Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.

7 Tested Ways to Strengthen your Facebook Ads in 2018

Facebook is arguably the most popular social media platform out there, and marketing on it is quite difficult as there are countless others who are also utilizing Facebook just like you. To stand out, you’ll need to come up with brilliant campaigns.

Facebook is a preferred digital marketing platform because it is targeted, it is not expensive, and it has an undeniable potential to connect to its vast network of users in every corner of the world.

A lot of people and businesses are very aggressive with advertising on Facebook. However, not all Facebook ad campaigns are effective.

Some fail because their ads are not targeted. They have overestimated Facebook’s ability to connect them with a lot of consumers. But reaching just anyone won’t cut it. You would have to target your ads to your ideal customers for them to work.

Some more others make ads that are not like-worthy. You have to understand that even for Facebook advertising, the preferences of your audience are always changing. You would have to be aware of what’s hot at the moment so that your Facebook ads would be effective. Be in-the-know all the time of what’s trending can help you craft your ads better, and like-worthy.

To aid you in your Facebook advertising endeavor, we have come up with a guide, featuring 7 tested ways on how you can strengthen your Facebook ads this year. We are dedicated to helping you become successful with your Facebook advertising efforts. Here are our 7 tested ways to strengthen your Facebook ads in 2018:

Using Video Marketing is Booming

Video ads are quite popular on social networking sites, including Facebook. There are many ads that are in video format, and these are appreciated by the audience, especially when they are just short ads. The shorter the video ad is, the better the chances for them to get watched until the end. There’s a lot that videos can convey, and it’s not enough that you just have any video, but your video should be well-crafted and again, it should be short.

Videos are greatly appreciated because they can tell a lot. A picture is said to be able to paint a thousand words but videos? They can tell a whole lot more. So commit yourself to coming up with video content and you shall see for yourself that Facebook users appreciate it a lot.

Create Ads and Promote Our Products using Storefronts

Facebook, though some apps, allows your business pages to have storefronts where you can feature your products for sale. While it may appear that you have a virtual store on Facebook, the actual transaction will still have to be done on your own site. Your customers will be directed to your page. Aside from being a nifty way to showcase your products for sale, you can use your storefronts as another channel where you can do Facebook advertising.

A lot of buyers admit that Facebook is a great influence on their buying decision. Being able to provide a way for customers to almost complete the purchase process through Facebook is a good thing. Sooner or later, Facebook would be able to be a complete sales platform but for the time being, utilize the storefront as a stage where you can do marketing of your products.

Build Responsive Mobile Ads

A huge lot of Facebook users are on handheld devices. That is why it is important for you to strategize your mobile ads well too. Studies also show that up to 70% of a smartphone owner’s time is done on using his or her smartphone. There truly is no reason why you shouldn’t level up your mobile ads.

In order to make your mobile ads more responsive, please use an eye-catching image. While you’re at it, keep texts short too.

Plain ads that are not engaging will definitely not be enough anymore. You will have to be more creative when it comes to ads, especially for mobile ones as mobile Facebook users simply are quite more active.

To ensure that in 2018, you will be serious when it comes to mobile ads and that you will make them more engaging.

Know your Competitors: Use them as an Inspiration for Creating Successful Campaign

A wise move is to know how the competition is going. Check your competitors. Confirm how they are doing their own Facebook advertisements. This way, you would be able to see what makes the difference. However, make sure that you only take inspiration in what they are doing and that you won’t copy other’s work. Learn from what you see and do your own unique Facebook Ad.

Assess whether your competitors are doing well. See what their Facebook advertising’s strengths are, and what their weaknesses are too. Simulate their strengths, and resolve their weaknesses so that you will have better ads than theirs. It’s always essential to know your competitors so you can always aim to do better than them.

A/B Testing: Quality Test Ads to Optimize

A smart business owner should already know who they’re targeting. Testing your target market is not a way to improve your Facebook Ads – it is a business prerogative that you should never take for granted. Selecting your target market is an item that we can put into an ultimate guide to business plans at another time.

What you should test, however, is as to which types of Facebook advertising techniques appeal to your target market. There are many different ways as to how to present your products to your potential customers. Not all of your efforts would bring about the best results. So do the test and identify which strategies work best for you.

Promote your Product with Influencer Marketing

You should participate in influence marketing in 2018. Influencer marketing is capitalizing on a Facebook personality’s huge following. Invest a little by tapping into active users with a big number of followers, and have them do some sort of marketing for you.

A lot of users find influencers as truly reliable sources of information and they would definitely be pulled into what the influencer is saying or doing.

Influencer marketing is very big in 2017 and is expected to become even bigger in 2018. As much as 90% of influencer marketing found that this is very effective, and very much worth it. So this year, make a promise to start with influencer marketing, or if you already do, that you would do better in it this time around.

Facebook + Instagram Ads Campaign

Facebook, in itself, is a really good platform for digital marketing. Instagram, is one too. Utilizing both platforms is definitely a good idea as they work so well together. Each of these two top social media sites is great not only for their respective users as you can now connect the users of these two sites hand-in-hand can make you shine in 2018!

STRENGTHEN YOUR FACEBOOK ADS WITH OUR 7 TIPS ABOVE

Facebook advertising is an effective way to promote your product. It would only be great though if you can use it strategically. Our 7 tips above are tested measures on how you can strengthen your Facebook Ads. Do it and 2018 would be a good year for you.

Author Bio:

Designing websites and developing web apps for more than a decade, Philippine web design expert Kenneth Sytian is the owner of Sytian Productions. His no-nonsense approach to design coupled with his vast creativity is a winning combination for his clients.

How marketers can take advantage of Snapchat Paperclip

You may have noticed a new paperclip icon recently when you opened up Snapchat. No, your eyes weren’t deceiving you: Snapchat now allows you to add links to your Snaps, unlocking new opportunities for your brand to promote web pages within the social platform.

What is Snapchat Paperclip?

Launched this summer, Snapchat Paperclip is named after the paperclip icon that has become synonymous with hyperlinking. Before this update, the ability to add links to your Snaps was a feature only available to advertisers.

Prior to Paperclip, Snapchat was notorious for being a closed platform, focused on keeping its users within the app. Now, with the release of Paperclip, Snapchat has found a middle ground that allows users to include links but stay in-app. Users simply swipe up to visit the external link.

How Paperclip changes the game for Snapchat

Snapchat hasn’t been doing too well this year.

In early July, their stock dropped 5 cents below their IPO price. Snapchat downloads were down 22 percent overall in the second quarter, and over 40 percent on Apple devices alone. Worse, its rival Instagram continued growing year over year, and it’s got twice as many users.

Snapchat doesn’t show a follower count and makes it difficult to find people. Social media influencers couldn’t see a real business benefit to using Snapchat. In a survey of 550 influencers, only 30 percent even reported currently using the platform, and of those, 46 percent said they’d cut Snapchat first if they were forced to give up a platform.

But Paperclip might change all that. Now that they can directly promote products of their own or companies they work with, Snapchat can attract budding influencers or retain bigger ones that would previously have left for YouTube or another platform. Brands no longer have to have an advertising budget to get a justifiable return out of Snapchat; they can partner with influencers to promote their brand instead. Thanks to Paperclip, Snapchat is no longer a closed platform. Influencers and brands can easily link to and from their other social networks and websites to build their following and amplify their traffic.

Early results show Paperclip is paying off. Timothy Armoo, CEO of Fanbytes, told Campaign magazine that his company is already seeing “an increase of 30% in influencers promoting their own products – merchandise, extended content on YouTube – and an increase of 8% in influencers working with brands.”

How to use Snapchat Paperclip

Excited yet? Fortunately, Snapchat’s Paperclip feature is simple to use. Before you send a Snap or add a post to your public Story, click on the paperclip icon to paste a link.

You can paste a link you already copied to your clipboard, resend a similar link (an especially nice feature for marketers reaching out to individual influencers or fans en masse), or browse the web for a new link. Then click “Attach to Snap” and send.

Source: Women.com

Creative ways brands can use Snapchat Paperclip

Before you start littering your Snaps with links to your website, remember that Snapchat has a very distinct voice. Simply posting a photo of your product and demanding people to visit your website doesn’t work on any social media platform, but the young millennials of Snapchat find it particularly distasteful.

Snapchat is about having fun and sharing experiences. Successful brands lean into that by using Snapchat to post teasers of their content – an interesting quiz, story, or video – and then linking through to the landing page where people can finish the story. Take a cue from GrubHub. The food delivery service has won a Shorty award for their work on Snapchat.

Screen Shot 2017-09-10 at 4.01.57 PM.png

As you craft content for Snapchat, consider how to adjust your CTAs for the platform’s unique audience. And don’t forget to track your progress. Use UTM tracking and link shorteners for different campaigns, influencers, and post types so you can measure what works and refine your strategy.

Get inspired with the following clever ways your brand can use the new Paperclip feature on Snapchat.

Flash sales

The ephemeral nature of Snapchat has always lent itself to flash sales. Last year, Brazil fashion brand Hering hosted a SnapBlack Friday promotion where different models showed off potential looks and displayed a card with a flash sale promo code for a few seconds. Users had to grab a screenshot so they could use it later. Now, with Paperclip, they could simply link through to the sale directly. Shoppers don’t have to take a screenshot or memorize a promo code – they can simply click and buy.

Directions and reservations

Does your brand regularly host pop up stores or exhibit at trade shows? Help customers find your booth by taking a cue from realtors. They’re Snapping mini-tours of their open houses, and attaching a link that opens up directions on Google Maps.

If you’re selling services rather than products, include a link to your appointment form. Food companies and restaurants could link to their menu, Yelp page, Google map directions, or order and reservation forms. Whatever you offer, show a real customer enjoying your product or service with a clear CTA and a Snapchat-exclusive promo code.

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Videos and music

Last year Sony Music relied on the popularity of The Chainsmokers to reintroduce themselves to Snapchat’s young millennial audience. Snapchatters accessed special geofilters as they walked through multimedia installations. Next time Sony Music hosts such an event, they could include direct links to purchase the artist’s songs, subscribe to their YouTube channel, or listen to a special Spotify playlist for the event.

Blogs and website links

One of the best things about Paperclip is that you can now use Snapchat to drive more traffic to your other marketing channels.

Link a teaser to your latest tweet, where Twitter’s larger public audience can retweet and help your post go viral thanks to searchable hashtags. Or you might link to your email newsletter signup page. Turn your Snapchat followers into revenue-generating subscribers by offering them a free ebook as a thank you for signing up.

Beauty brand Benefit Cosmetics frequently directs its larger Twitter following to unique Snapchat video content to grow their fanbase.

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What Paperclip means for Snapchat’s future

The possibilities with Paperclip are enough to make any marketer salivate. It also signals the next wave of competition between it and Instagram.

When Instagram introduced Stories, it was considered a win for the platform. It now had an avenue to directly compete with the immediacy, etherealness of Snapchat – and give it to twice as many users. But Instagram still doesn’t allow links outside of the bios for regular users (advertisers and verified celebrities can add them to Stories).

Now, Snapchat appears to have the upperhand, as Chris Loretto of Digital First Media recently told American Marketing Association: “The Paperclip feature is easy to use and doesn’t require the advertiser to ruin their picture with text overlay asking people to visit their website. This also takes Snapchat from largely only sitting in the awareness phase of the consumer journey and places it a bit closer to purchase by driving site traffic.”

But Snapchat can only rest on its laurels for so long. Once Instagram inevitably adds in links, the next step will be to see which platform can make itself more valuable for advertisers. One way to do that is through metrics and analytics, in which case Instagram may have a competitive advantage, thanks to its parent company Facebook.

Either way, there’s no longer an excuse for brands to ignore Snapchat. Paperclip makes Snapchat a viable online marketing channel for anyone, from established brands to hopeful influencers.

Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo’s media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.

Everything You Need to Know about Online Reputation Management

Have you recently ‘Googled’ your name? Today, people regularly search other people online, before an interview, a meeting, or even a date. Consider the following statistics:

  • 44% of adults online have googled the person or company whose services or products they require in a professional capacity, like an electrician, lawyer, or dentist
  • 50% of all adult internet users gave an online review of a service they used
  • 78% of internet users usually perform product research online, and trust the reviews they read online
  • 80% of people claimed to have changed their purchase decision because of a negative review they read online

If a prospect Google’s your name or brand, you want to ensure that whatever comes up is positive as it will shape their impressions of your business.

What is a reputation?

As a business, you have probably experienced the joy of a radiant online review and the sting of a negative online comment. Your reputation is a product of what you do, what you say, and what others say about you and/or your business.

It has become increasingly easier for consumers to share their opinions about your products or services on social media networks, which often appear within the top results of name searches. It is important that the information posted online about your business be accurate and reflect you in a positive light.

A good reputation will lead to increased prospect confidence and more sales. Conversely, a bad reputation will result in diminished consumer confidence and subsequent reduction in sales and profits.

What is online reputation management?

Whether positive or negative, any social media feedback is a valuable source for guiding improvements and spreading the word about your business. If any negative information appears, you want to be able to address.

This is online reputation management, and it has a direct bearing on whether or not prospects will buy your product or service. ORM involves managing search engine results and protecting your brand’s reputation from negative exposure online.

If done well, ORM will prevent negative buzz from happening, protect and cultivate your brand, and have a positive impact on your sales. It will deliver high rankings and visibility for good publicity, which will help to dilute and push bad publicity down search engine listings, and out of public view. This is likely to work because online searchers rarely view more than 2 SERPs.

Impact of Reviews on your Online Reputation

Studies show that online reviews can significantly impact a brand’s reputation, and subsequently sales. These reviews are widely read, and tend to influence consumers’ purchase decisions. This implies that reinforcing or rebuilding your online reputation largely depends on promoting positive reviews, or highlighting what’s good.

Consider the following statistics:

  • 59% of users consider customer reviews to be more valuable than expert reviews
  • 60% of online shoppers offer feedback about their shopping experience, and usually feel more inclined to post a review based on a positive experience rather than a negative one
  • 70% of Americans claim that they check out product reviews before purchasing a product or service
  • 70% of consumers worldwide trust online consumer reviews. This makes them the second most trusted form of advertising after word of mouth
  • 71% of online consumers read reviews, which makes it the most widely read consumer-generated content
  • 71% of consumers use keyword searches to find products or services
  • 80% of the time spent by consumers shopping online is used to research items rather than making the actual purchase
  • 92% deem customer reviews as ‘very’ or ‘extremely’ useful
  • 92.5% of adults often research products online before proceeding to make an in-store purchase.

How to Get Started with Online Reputation Management

It is important to listen to what is being said online about your business, brand, products, or services, even if it is negative. Listening gives you the opportunity to respond and address in-house issues or deal with adverse information online, both of which can negatively affect your image and reputation.

Here are the steps involved in a standard ORM strategy:

Step 1: Research and Analysis

Before you can initiate your ORM efforts, you should first examine how your online reputation currently stands. This involves your brand/business/product research on search engines to see the results concerning your business that visitors and prospects see when searching for your keywords.

You might need to use several social monitoring tools, including:

  • Google Alerts – Receive email alerts every time a user mentions specific keywords you are tracking
  • Social Mention – Tracks Twitter, blogs, images, audio, video, blog comments, and mainstream news so you can easily stay up-to-date
  • Technorati – Do your research on keywords or key phrases related to your brand or competitor brands here
  • ReputationDefender – Intended to help online business preserve and restore their reputation in social media. This tool offers robust monitoring services to help you track your brand and deal with the results that show up in SERPs

Step 2: Competitor Backlink Assessment

More research is necessary to analyse your industry rivals and their online standing. It helps if you know where your business matches up to industry rivals as this also impacts your brand’s reputation.

Step 3: Review Building and Influencing

At this point, you can post genuine customer reviews of your products/services/brand in leading web properties so they can surpass the negative reviews in SERPs. The objective of this process is to reduce the number of negative reviews while increasing the number of positive comments and favorable reviews of your business. It’s important to work on growing online reviews.

One of the best ways to counter attack negative comments is by responding with a positive one. You can influence the outcome by actively participating in the conversation to improve the perception of your brand. Even a simple comment like the one below can do wonders:

‘Thank you for your feedback. We are working on resolving this issue’

Step 4: Social Media Profile Creation and Optimisation

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Here is an example of Linkedin power profile

If you don’t currently have a presence on different social media platforms, it is important to identify those that are most relevant to your business. Set up social media profiles on Facebook, Twitter, Instagram, LinkedIn, Pinterest, or any other platform where you can easily reach your target audience.

Choosing the right social media network is key to building and promoting your online reputation. To deliver better customer service to your market, it is crucial that you engage in the right and appropriate social network for your industry.

Beyond creating these profiles, dedicate some time to optimise them with regular updates, comments, and participating in group discussions. If need be, seek professional help with customising your social network profiles as per your promotion efforts.

Step 5: Social Media Promotion

Consider hiring a professional SEO or SMO team to provide valuable and informative content on your social media profiles, and to maintain a high level of activity to enhance your reputation. This process involves regular updates and discussions to boost engagement and friend/follower acquisition.

Keep in mind that two-way conversations need not use official tone. Use language that shows you care. You need a particular way to confer to your audience and it should coincide with your company’s tone of voice.

Step 6: Content Generation

Consider outsourcing on/off-page content creation techniques such as article creation, blogging, and press release. Optimise the content with the right keyword usage, anchor texts, and links. Keep in mind that visitors and search engines like valuable content. The more valuable the information on your site, the more visitors you will be able to attract.

Conclusion

Online reputation management is fast becoming a critical strategy for organisations. This relatively new field in today’s online landscape is not just a personal issue for today’s internet shoppers, but a critical marketing tool for all business, whether online-based or otherwise.

Remember that customers and prospects go online to learn more about the companies they want to work with. A positive review will likely get you a new client, whereas a negative comment from one unsatisfied customer could easily destroy everything you’ve built.

With a concise online reputation management strategy though, you will be able to build back your clean reputation online.

Author Bio:

Rebecca Hill is the Outreach Coordinator at TechWyse, an SEO agency in Toronto, Canada. While she isn’t building relationships with bloggers and influencers in the marketing world, she can be seen rooting for the Blue Jays.

Facebook? Snapchat? Twitter? Where Should I Post?

We all know that social media can be a really effective marketing tool. It gives you a direct line to your customers, allows you to build your brand and helps you direct traffic to your website.

But which social media platforms should you be using? Creating and maintaining a strong presence on all of them would take some serious manpower and it’s not always relevant to your company either. Each platform has its own demographics and its own way of working.

Here we give you a rundown of the most popular social media platforms to help you decide where you should be posting:

Facebook

Facebook has nearly 2 billion active users and is the largest of the social networks. Every business should have some kind of Facebook presence. However, as the youth turn away from a social network increasingly dominated by older generations, this isn’t the place to properly engage with under-24s. Millennials, Generation X and Baby Boomers, however, are amongst the 44% of users checking Facebook several times a day.

Snapchat

The majority of Snapchat users are under the age of 24, with a high proportion not yet out of high school. Content on Snapchat has to present an authentic look at your brand. Daily stories are formed from a collection of low-budget video snippets, meaning it’s a great option for brands who can’t or don’t want to spend thousands on slick video content. Working with influencers, encouraging users to create stories around a brand and offering promos codes are just some of the marketing tactics used by brands on Snapchat.

Twitter

Twitter is the most succinct of social media platforms, limiting its users to just 140 characters per post. However you can also post images, videos and links. Hashtags are a big part of the Twitter experience too. Add a few relevant hashtags to your posts to get seen across the network. Twitter has 328million monthly active users but it takes a lot of time and effort to post effectively. You need to engage with customers, retweet relevant content from across the network and become part of the Twitter community to truly reap the rewards of a presence here.

Instagram


Instagram (which is owned by Facebook) has great reach. It has 500million users, 59% of whom check Instagram every day. The platform allows users to post images and 15 second videos to their feed. Lots of these images are slick and edited to be aspirational rather than realistic. It’s the perfect place to build your brand image but, because links can’t be placed within posts, it’s not a great way to direct traffic to your website.

LinkedIn

LinkedIn is a business oriented social networking platform and almost 80% of users are aged 35 or older. It’s a good place for B2B communications and promotions. In fact, according to the 2015 Social Media Marketing Industry report, LinkedIn now beats Facebook as the most important platform for B2B marketing. Brands use the platform for product launches, employee recruitment, generating leads and establishing their companies as industry thought leaders.

Pinterest


70 million people actively use Pinterest. The majority of these are women with the most popular topics including home décor, weddings, fashion and recipes. Images are posted to Pinterest. These can then be assembled into a digital noticeboard. Marketers have the added advantage of adding a Pinterest “buy button” to their posts meaning users can be directed straight to a product on your website.

Whatever your business and whoever your target market, there’s a social media platform out there to help you market your brand. Think about the demographics you want to reach out to and consider your social media objectives before choosing your social media platforms and designing your strategy.

Corinne Ledling is a businesswoman who’s very passionate about her job. She’s a Content Manager at Bizstats.co.uk and loves to share social media tips and tricks and her marketing experience.

Top 5 Tricks to Drive Web Traffic from Social Media Display

There is no denying that social media is a powerful platform. It has created waves of influence that has resonated around the world and transcended different cultures, religions, and races. No wonder big and small businesses alike are flocking to it to promote their brands.

This means you can ease up on your efforts in optimizing your web content when you have social channels to fall back on, right?

Wrong.

You can make your social channels and company website work together. More specifically, you can bring more traffic to your website through your social content.

Here are the top 5 tricks to drive web traffic from social media display:

Trick #1: Select the appropriate social channel for your business.

The different social networking sites gained their popularity through their special features. Pinterest is home to artsy users who want to display and monetize their creative side. Instagram is for aspiring photographers and makeup artists who want to showcase their aesthetic works.

Of the many social channels today, which one can highlight the strengths of your service? What social platform allows you to reach your customers more effectively?

Have a look at the demographics involved:

  • Age
  • Location
  • Ethnicity
  • Income
  • Gender
  • Educational Level
  • Marital Status

Knowing these details about your target market will help you zero in on the social channel you can leverage to drive visitors to your website.

Trick #2: Optimize content for each network differently.

All social networks are powerful but their influence have varying levels and can be harnessed through different strategies. The key to doing this is finding out the strength of each channel and optimizing it.

The photos you share on Facebook will be cropped when you share them on Instagram. After all, Instagram is famous for its square photos. Tweets are limited, so you must be concise and straightforward, but attaching an image to it may earn you extra clicks.

(Source: https://blog.kissmetrics.com/double-your-social-media-traffic/ )

By knowing the strength of the site, you can strategize your posts and lead followers to click through and view the full or extended version of your content on your website.

Trick #3: Don’t be a spammer.

Clickbait and false news – these are just two maneuvers that shady pages use to reel in visitors. If you want to build a credible image, don’t litter your followers’ feed with phony content.

Being a spammer does not exclusively mean spreading false information. You can also be a spammer if you post the same message multiple times or if you publish different content between brief intervals. When people grow weary of your posts and tag you as a spammer, you can expect to lose followers, be flagged by the network, and have zero traffic driven to your website.

Here is a guide on how often you should post according to Maximize Social Business:

(Source: https://maximizesocialbusiness.com/8-ways-get-more-website-traffic-via-social-media-22744/# )

Trick #4: Track your results.

How do you know your campaigns are working? Get concrete numbers by tracking your results. Use tools such as Google Analytics to monitor the traffic coming to your website and social media traffic.

Aside from crunching the numbers, watch out for the following findings:

  • Rise or decline in post activities
  • Negative comments or feedback
  • Decreasing interest in your content

Social media gives you honest, real-time, and sincere reviews from real people. By knowing what they have to say on your social channels, you can adjust and strategize your web content accordingly.

Trick #5: Invest on good-quality content.

You can cross all your T’s and dot all your I’s in social media marketing in driving traffic to your website. But if you deliver these visitors to substandard content, they will become nothing more than one-time visitors.

What you need is excellent content that informs and entertains people at the same time. Provide useful information but deliver it in such a way as to give your audience a good reading experience. Invest in content writers who write original, relevant, and smart articles. You can easily find one through established staffing companies like.

Instead of dividing your efforts to optimize social media and increase your web visitors, hit two birds with one stone by making one work for the other. These top 5 tricks to drive web traffic from social media display will show you how.

Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at communications@20four7va.com.

http://20four7va.com/ | twitter.com/20Four7VA

Essential Tips for Growing your Following on Social Media

If you want to grow your brand in the modern day, making the most out of the power of social media is the way to go. This means that the more following you on social media, the more audience you are able to reach.
There are right ways, wrong ways, and smart ways harness the power of social media. How can you grow your following on social media to build an audience of customers around your business? Here are some methods that you can use to build a following, and increase engagement for your brand.

1. Decide Which Social Networks You are Going to Target

Create an account on all the top social networks; Facebook, Twitter, Snapchat, Instagram, LinkedIn and Pinterest. It makes it easier for potential customers to find you, or talk about you, on Twitter, for example, one can easily mention you on a tweet if they are talking about your business. This makes it easier for someone following the conversation to find you.
Do your research. Find out where your target market is spending most of their time and focus more on those social networks. This will help you build your customer base and satisfy the ones you already have.

2. Optimise Your Social Media Profiles

People mainly post the same thing in the exact same way on all social media platforms, this isn’t right. All of the posts you are putting out there should be different depending on the social media platform you are using. For example, you’ll need great photos to go with an Instagram post and a short precise post for your twitter account. Everysocial media account should have a suitable delivery style.

3. Have Consistent and High-Quality Content

Creating a social media presence is more than just the number of likes a single post gets, it always comes down to content. It’s tempting to put up a post that will get you instant likes, but, it will not help in building your brand if the content doesn’t go hand in hand with your message.
If you are putting up high-quality posts on a regular basis, that is consistent with your message, you will build a fan base on social media that will continuously follow and share whatever it is you post, provided it’s relevant to your brand.
Remember, not all content will be popular but it is still important. Things like testimonials won’t get a lot of likes or shares, but they are important pieces if you want to make the market perceive you as a successful business.

4. Be Real

One of the things that make a social media page successful is if it’s real. If your fans can feel a connection to your brand, they will be more likely to follow you. Connect with your followers; reply to mentions, engage, and build relationships with your customers.

5. Link your Social Media Profiles

If you have a website or a blog, which you should, put up links to all of your social media profiles. For example, include a link to your Instagram account and website on your Facebook account. This makes it easier for someone who has found your Facebook page, to get to the Instagram page or your website and vice versa.

6. Make Use of Sponsored Posts

At a fee, some social media sites will promote a post for you. This makes it possible for your posts to reach a much larger audience, depending on your budget. This will help in making more people aware of your brand.

Who should Handle your Company’s Social Media Presence?

It does not matter what you think about it personally – social media presence has become a must for companies, no matter what industry they are in, how large they are or who their customers are. With a bit of savvy social media marketing, a company can attract new customers, help retain them, provide quick customer support and even attract top talent using various social media platforms.

In order to achieve all of this, someone has to be tasked with taking care of your corporate social media accounts and for a certain percentage of companies, this is easier said than done.

So, who should handle your company’s social media accounts?

Hiring Someone

For certain type of companies, hiring a person to handle their social media accounts is perfectly viable. Mid-sized companies can afford such a position and larger corporations can have entire teams dedicated to doing nothing but boosting their social media presence.

The main problem with this approach is that it is simply not affordable for smaller companies that are struggling paying their employees as is. Taking on another person just for social media efforts is probably the last thing they would do with extra money.

Some companies decide to go to an outside agency or a freelance social media marketer. Such agencies and freelancers usually offer certain packages and services that come as part of these packages.

While this can work perfectly well, it can still be pricy and there is always the danger that you might not end up one of their “priority clients” and thus end up with subpar service and results.

Taking on an Intern

One of the more common practices today is for companies to take on an intern who would handle their social media accounts for them.
On paper, this really does sound like a win-win situation. The intern gets the chance to put his or her foot in the door and the company does not spend money or someone else’s time (we’ll get to this later).

Unfortunately, the thing that sounds so good on paper turns out to be less-than-spectacular in the real world, at least in the majority of cases. Often times, the amazing social media skills that this intern is supposed to have cannot translate to corporate accounts in any way imaginable. God forbid you ask them to give you some numbers or tell you how they are doing in terms of KPIs you set or ROI that you expected.

It is also not unheard of to take on an intern and end up with someone who is absolutely disinterested in what they are supposed to be doing. They come up with innumerable excuses for not doing their job and they end up as glorified coffee-fetchers for the rest of the company.

Assigning it to an Existing Employee

This is an especially common solution in companies where no one really knows what they are trying to do with their social media presence. They see everyone doing it, they have a few ideas and they decide to throw something at it, so to say.

The obvious solution is to find the most social media-savvy person in the company and assign them with running a few social media accounts on various channels. Perhaps someone even volunteers, thinking that it is the same as having their own personal Twitter profile.

This is a solution that very rarely works out fine because this person is often not exactly versed in the intricacies of social media marketing. They try their best and they may come up with a few ideas, but once again, no one is tracking results, no one is measuring ROI and it all becomes an afterthought after a month or two.

The worst thing, perhaps, is that this employee starts neglecting their other tasks, since doing social media seems like an easier assignment. They think they’ll come to their actual work later, but they end up wasting time on social media efforts that do nothing.

A Company-Wide Effort

If pulled off the right way, the best approach to social media for companies that cannot afford to hire experts to do this long-term for them is to come up with a company-wide strategy that will be as comprehensive as possible.

For example, the owner or someone who is interested in these kinds of things can spend some time reading up on social media marketing and talking to people who actually do it for a living. Maybe the company can even hire a consultant for a few days, just to clear up the basics. At this stage, it is absolutely crucial that it is decided what the goals are and what the KPIs will be that have to be tracked closely.

The next step is to get the employees together and ask them if there are ways in which they would like to contribute. It is more likely than not that a few hands will go up and from there on it is just a matter of organizing everything so that everyone knows their assignments and schedules. This can be done using Basecamp or a similar Basecamp alternative, for example.

It is important to encourage input from the entire company but still have someone who will be in charge and who will monitor the results that are hopefully leading to a successful social media presence for the company.

How Companies Can Use Social Media To Attract Top Talent

Pretty much every company that is present on social media uses their presence there to achieve a few things. First and foremost, they use it to share news on their company and products/services, treating social media as another marketing channel. There are also those who provide some customer support via social media or who simply build stronger connections with their customers.

One thing that not that many companies do, and they should, is doing employer marketing online; or, in other words, attracting top talent through social media.

The Growing Importance of Employer Branding

Employer branding, in the formal sense, has been around for not that long. While companies have been looking for ways to attract the top talent in their fields since forever, it wasn’t until the 1990s that it was introduced as a concept as such – promoting a company from a standpoint of an attractive employer.

In the last ten years, it has truly become a big thing in HR and business in general, for a number of reasons. First of all, there are certain fields where there is a definite shortage of talent, especially top talent. These include app development, data science and cloud computing, just to name a few. Too many companies are struggling for experts in these fields.

Also, the employees’ loyalties have undergone a dramatic shift over the last 10 years, as is discussed very comprehensively in this article from Wharton’s website. The true cost of employee turnover has also become better appreciated by the decision-makers and all together, this has led to a certain growing importance of employer branding.

Which, as we have mentioned, can also be done on social media these days.

Where To Start?

Like always, it is best to start from the top. What this means when it comes to employer branding and social media is to sit back, take a deep breath and honestly and subjectively survey the company.

There are no two companies or business that are alike. There are no two local burger joints that are the same. There are no two B2B business software development companies that are the same. Every company has its quirks, its insecurities, its good sides and its bad sides.

This will give you an insight into what kind of an image you will be sending out to your prospective new hires. For example, if your company is not exactly the pinnacle of innovation, you will probably not be comparing it to Apple. Or, if you know that your salaries could be bigger, you will probably not advertise lavish signing bonuses and salaries that make people’s eyes water.

The next step is to come up with a strategy that you will stick to, a strategy with very clearly determined goals, avenues of pursuing those goals, fail-safes in case avenues are not working out, as well as everything team-related (someone will be working on it).

Put A Friendly Face Forward

The basis of all employer marketing is that you put a friendly face forward. No one wants to work for a gloomy, ominous company with dark offices and buttoned-up bosses, even though it might actually be the best place in the world to work.

People want bright now. They want every office to look like Google’s offices. It all has to be airy, breezy, friendly. And people should wear plaid shirts. Preferably with yellow and orange colors featuring prominently.

But all joking aside, your social media presence has to be candidate-friendly. This means only jokey Tweets, cheerful photos from the breakroom and the coolest Instagram videos you can imagine. Also, don’t forget about hashtags that show off your company knows what is going on in the world.

One word of warning, and this applies to HR in general, not just employer branding, please do not overdo the fun.

Feature Your Employees. Heavily.

Perhaps even more importantly, make sure that your present employees get every chance to shine on social media.

Whenever someone does something great, make sure all of your followers know about it. If there has been a major breakthrough, create a short video that you will post on your YouTube channel. Let your employees do a separate part of your company blog where they write about their experience with the company.

The best thing is that your employees will not mind it. People like to brag about where they work and they will be happy to show they are better off than their friends. Even if you make it part of the regular employee scheduling, they will not mind saying a good thing or two about their work and their company.

This will also increase the chances of your company story reaching new people as your employees will naturally share stuff like this. Their friends and family too.

Another way to feature your employees is to ask them to share new job ads and openings on their private social media profiles. You might even encourage them to do it with some tokens of appreciation such as a day off for the person who gets in the most candidates.

Be Proud of Your Expertise

One of the things that most attracts employees today is a company where they will be able to learn and improve their own skills. In order to do so, your company will also want to paint itself as an employer where interesting things always happen and where no day is like another.

Make sure to publish interesting and expert content from time to time and also make sure to promote this on the social media. If one of your employees gets a new degree or comes up with something on their own, promote this on social media.

There is nothing that puts people off nowadays more than the prospect of working for a company where they will only be punching the clock. Make sure that your company is as far from that as possible.

Instead of a Closing Word

To wrap things up and to provide you with a few ideas from companies that have started using social media to recruit new great talent, check out this story from Cisco or this one from Microsoft. Sure, these are some really big players with insanely well-financed HR and marketing departments, but there is plenty there that any company can apply.

AUTHOR: James D. Burbank is the editor-in-chief at BizzMarkBlog, a business-oriented blog. He is also a huge NBA fan.