Portfolio

[av_heading tag=’h3′ padding=’10’ heading=’Fish in Key West’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”][/av_heading]

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Captain Pepe runs a very successful charter fishing business whose main source of leads was TripAdvisor, with a trickle from local search. He came with the goal of getting more leads from organic search, so the goal was to increase rankings in organic search and especially to improve conversion rates.

With that two-part goal in mind, the solution was to redesign the website and perform search optimization. One key aspect of this plan was to dramatically increase the amount of content on the site. In addition, call-to-action buttons were strategically placed to optimize conversions from mobile and PC visitors. Trust authenticators and social proof techniques were also built into the new design.

This resulted in dramatic improvements:

  • The bounce rate decreased by 20%
  • Time on site increased by over 20%
  • Pages viewed per session increased by over 20%
  • *Increased the number of terms the site ranks for
  • Increased search engine ranking position

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[av_heading tag=’h3′ padding=’10’ heading=’Ivy League Content’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”][/av_heading]

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[av_image src=’https://ben-seo.com/wp-content/uploads/2015/04/ivyleague-300×224.jpg’ attachment=’11281′ attachment_size=’medium’ align=’center’ styling=” hover=” link=’manually,http://ivyleaguecontent.com’ target=’_blank’ caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’fade-in’ av_uid=’av-ifh1s83′][/av_image]
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Catherine Tims had worked part time as a website content writer for years but last year she decided to try to pursue it as a full-time career.  The online world of written content is extremely competitive and she had to make herself stand out from the throngs of low-quality writers.

Ivy League Content was born.  The first order of business was a sharp, mobile-friendly website. Then came an internet advertising campaign. Both were successful.

Then to diversify traffic sources she started to do social media.  Although it would seem to be a very over-saturated market (content writers and content marketers on social media), she still saw great ROI on time and money spent promoting on social media.

In addition to finding clients, we created a mailing list in order to keep in contact with them and we would do a monthly newsletter to remind them she existed. We chose this route over Facebook because we would have total control over the contacts and we can custom design the emails to our specifications rather than relying on Facebook for all customer outreach.

Catherine has quit her job and now writes website content full time.
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[av_heading tag=’h3′ padding=’10’ heading=’Eaton Street Seafood’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”][/av_heading]

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[av_image src=’https://ben-seo.com/wp-content/uploads/2016/02/eaton-thumb.jpg’ attachment=’11575′ attachment_size=’full’ align=’center’ styling=” hover=” link=’manually,http://kwseafood.com’ target=’_blank’ caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’fade-in’ av_uid=’av-g23uhur’][/av_image]
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Eaton Street Seafood is a high-end seafood market in downtown Key West. They had a website and traffic from various travel and review sites but they wanted to do more.  Their website was old and static and wasn’t doing much except displaying their address and phone number.

The site was completely redesigned from scratch, including optimization for mobile viewing.  The client expressed interest in developing an online store for their products, so a fully customized e-commerce functionality was incorporated.  This included high-quality product descriptions with a call to action incorporated on each page. With overnight shipping, they are able to ship fresh seafood almost anywhere in the United States.

Eaton Street already had a presence on Facebook but with Facebook constantly looking for ways to make you pay to access your followers.  I wanted to add a secondary way for the client to reach out to customers.  Therefore, I integrated an email sign up on the website and they also started collecting emails of customers in-store.

This mailing list has proven itself to be extremely valuable in the off season in Key West by enabling them to reach and sell seafood to their customers while they are not in Key West during the summer months.  The e-commerce portion of the website has been extremely successful.
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[av_heading tag=’h3′ padding=’10’ heading=’Fish Key West Florida’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”][/av_heading]

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[av_image src=’https://ben-seo.com/wp-content/uploads/2016/02/fishkeywest-thumb.jpg’ attachment=’11574′ attachment_size=’full’ align=’center’ styling=” hover=” link=’manually,http://fishkeywestflorida.com’ target=’_blank’ caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’fade-in’ av_uid=’av-7m80wlf’][/av_image]
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Fishkeywestflorida.com was in need of a redesign. The website had the same design for 5 years and was not made to be viewed on mobile phones.

The client liked the style of the old website, so this became part of the plan during the design phase.  The redesigned site had a whole new look but managed to keep the original clean style the client wished to retain.  The site was created using WordPress so now the Captains that work for the company can log in and update the site with fishing reports.
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[av_heading tag=’h3′ padding=’10’ heading=’Impaler Spearguns’ color=” style=’blockquote modern-quote modern-centered’ custom_font=” size=” subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=”][/av_heading]

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Jason Tiller is a custom spear gun builder in Key West with 20 years of woodworking experience. Because diving and spearfishing are a passion of his, he decided to make custom wood spear guns.

At first he made them for himself and friends. Eventually, he decided to try to actually make and sell the guns on a larger scale. Since his background is in carpentry and not marketing his initial efforts in selling the guns did not go really well. The actual quality of the guns carried them to some degree but he just was not selling enough.

That is where I came in. I brainstormed with Jason and we identified that there was actually a niche in the spear gun business that had very little competition. Also, we saw that most of the people buying this type of spear gun came from California. We had to get online and get the guns out there.

We followed a simple plan and worked out great.

We built:

  • Mobile Website
  • Facebook
  • Instagram account

Jason has now quit his job and makes and sells spear guns full time.
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Charity Team Building Events had traffic but not very many leads. To increase their conversion rate, a number of steps were taken. First, the site was redesigned to add trust indicators, social proof, and a more engaging design that spoke to the actual target audience.

Then, after careful consideration of their Google Analytics stats, performed conversion rate optimization according to best practices and with an eye toward their audience and goals. The client saw a noticeable increase in the conversion rate from organic traffic. They also saw a noticeable increase in visitors’ time spent on the site.
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