Miami is one of the best places to do business, especially for small businesses. Around 1 in 10 adults living in South Florida has their own business, and Miami’s small business economy was ranked 10th in the nation in 2016 alone. This is great news — but it also poses a major problem. With so many other great businesses out there, how can you get your Miami-based business to stand out from such a highly competitive crowd?
The answer, of course, is search engine optimization. SEO is your best tool for building your local business, as 72 percent of people that search for businesses within five miles of them ended up visiting that business. This means that SEO services can make or break your company if you’re looking to expand your market share, and local SEO services can help boost the reach of your business, helping it stand out from a crowd in ways that might otherwise be impossible.
What Local SEO Can Do for Your Miami Business
Local search optimization is the great equalizer when it comes to building your business. Small businesses that rely on local support specifically benefit from Local SEO for a number of reasons, but primarily because the popularity of local search has increased by a massive volume. Google searches for places to buy goods and services “near me” have gone up by 500 percent according to their own statistics, and local searches that include date and time modifiers, like “open now” or “open today” have gone up by more than 900 percent.
These figures show no signs of slowing down anytime soon. This makes it incredibly important to not be left behind. Local businesses who embrace local SEO will show up first in local search queries, capturing more potential market share. Local businesses who don’t, however, are likely to see their influence wane as their visibility suffers. This is why small business SEO services, especially local SEO services, are so integral to your Miami-based company’s overall success. The problem, however, is finding expert SEO services you can afford.
How to Find Affordable SEO Services
Yet finding affordable SEO services doesn’t have to be a challenge. Yes, it’s important to choose an SEO consultant with the skills and the experience to provide your business with a thorough technical SEO audit to determine the strengths and weaknesses of your online presence and then institute recommended changes that will help your website rank better, as this will drive higher levels of organic traffic to your site. By the same notion, though, it’s important that you don’t partner with someone who will overcharge you for their services. It’s also crucial that you don’t accept an overly low bid either, as this could indicate that this particular SEO consultant may be willing to cut corners to save money — and that’s just as bad.
The best way to determine if an SEO provider both knows what they’re doing and is going to charge you an appropriate amount for their expertise requires you to do two things. First, you’ll need to get quotes from at least two or three different SEO experts so that you can compare their rates. If these cost estimates all come out close to the same, you can rest assured that you’re being charged the standard industry rate for the amount of work you want to be done. Second, you’ll need to look through the results of the SEO consultant’s older work by reading testimonials from previous clients or asking to see a consultant’s portfolio of previously completed projects.
What You Can Expect from Small Business SEO Services
There are a number of things that you can expect an SEO consultant to do for you when you partner with them to increase the visibility of your Miami-based business. This often begins with a technical SEO audit to determine your strengths and weaknesses. Your SEO professional will review the results of this audit with you thoroughly so you understand what you’re doing right, what you could be doing better, and what you can do about it in the future.
Depending on your results, your SEO partner will recommend a number of steps, all of which are designed to increase your visibility in local search results. Here’s a short list of some of the most common ways to strengthen your local SEO, all of which can either be done yourself or by your SEO partner:
- Entering your company info into Google Maps
- Ensuring you’re listed properly on review directories like Yelp
- Creating or updating your social media presence
- Adding images and business details like website addresses, phone numbers, and opening and closing hours
- Redesigning your business website to support better SEO
- Creating and maintaining a regular business blog
Turning Hard Work into a Hard-Won Victory
Working hard at what you love is why you started your local business, and it’s one of the reasons you’re as successful as you are today. Unfortunately, there are no guarantees in life; even the hardest-working small business owner might find themselves struggling to keep up in the small business market, especially considering how Miami is such a popular city for local businesses in the first place.
Yet there’s plenty you can do to increase your chances of success. Partnering with an expert SEO services provider does more than take the highly specialized task of building good local SEO for your business out of your hands. It also gives you the space to put even more time and effort into your business in ways that you’re already doing. This lets you put your hard work to use, paving the way to hard-won victories that you’ve more than earned.
Are you wondering how to make your Miami-based business stand out from the crowd? Do you want to see how local SEO can boost the reach of your small business brand and lead to greater growth in the future? Contact us today to learn how we can help your business become even more successful!