7 mistakes copywriters should avoid

Copywriting isn’t easy. Like any form of creativity, from filmmaking and graphic design to dance and theatre, it’s easy to get started but takes a lifetime to master, and the very best copywriters are the ones who know that there’s always something else to learn about...

EMDs as an Effective SEO Tactic

In 2012, Google released the EMD algorithm update. The EMD Update stands for “Exact Match Domain” and is essentially a web filter Google launched to prevent poor quality sites from ranking, well merely, because they use words that match search terms in their domains....

How to Craft the Perfect Blog Post for SEO

SEO jargon can be overwhelming. All you need to do is reach your audience, right? You’ve built a beautiful website and you’re blogging regularly, so don’t let all that content go to waste! A few simple points of SEO knowledge can tighten up your content so search...