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What is Structured Data and How Can it Help Your Website?

In the world of SEO having an advantage is vitally important. And this advantage is harder to find in modern digital marketing, especially as someone, somewhere, is probably trying the same thing. That is why being able to get technical with your SEO is vital. Technical changes and additions can put you a level above your competition, improving your rankings significantly.

One of the biggest technical on-page SEO techniques currently being implemented as a matter, of course, is structured data. You don’t need to know how to code, but it can help.

So, here is what structured data is exactly and how it can work to improve your site’s SEO.

What is Structured Data?

Structured data, to put it simply, is extra information implemented in the code of your site. It gives search engine’s additional data that they otherwise would not have had. This data can be used to improve search results, as it can help to generate better information for the user searching. So, for example, it could pull out a full answer to a question, pull additional information (such as company data or products) and or just improve the look of a search result.

Here’s an example of what a structured data snippet looks like in Google Search:

Appearing in this hallowed spot in search can be quite impressive (it takes a lot of effort). But, it can also go a long way to improving your overall SEO performance. Implementing this, then, can be vitally important to learn as an important tool in your technical SEO tool kit.

Different Types of Structured Data

The good thing about structured data is that there are different types of structure and they can be implemented on your site, no matter the industry or website niche. This can include anything from recipes to events, with anything in between. The fact is that there is no limit when it comes to Structured Data, as it is always developing and being advanced by a dedicated community.

The advantage to this is that you can tailor your markup to your own individual website and niche. So, if you are a website that is concerned with cooking and recipes then you will obviously implement this on every relevant page. Likewise, as a job site, you would markup your individual job postings to make the role easily findable.

Of course, there are some markups which you should have on every page as a matter of course. This includes organizational markup on the homepage, product markup on products, rating markup to show your 5-star products or services, and can even be used to create a knowledge graph about an individual person. Obviously, your choice of Schema markup will be completely dependent on what you want to achieve in search.

To decide this, you need to take your site page by page. That way, you can tailor the markup to the individual content of every page.

Better Search Snippet Appearance

The biggest advantage of this is quite simple. Your markup just looks better. Take the two examples below:

Amazon is obviously very good at selling online. So, it’s no wonder they have Structured Data implemented very well on their site. If you type in “magnesium 60 caps supplements”, a random example, it’s no wonder they appear first organically. Through good structured data implementation, they clearly show the rating of the product which is 4.5 stars and the number of reviews. Both extremely important factors for the consumer.

Boots, on the other hand, don’t have any additional information displayed. And, for this reason, a high proportion of users will choose the Amazon result. Obviously, these are quite big brands and so people might choose Amazon for brand loyalty, ease or whatever other reason. But the same could be said even if these were two no-name results given as example instead.

Of course, this implementation isn’t perfect. Preferably, the search result would also show the price of the product. As giving the user that information straight away can actually improve your search click-through rate quite a bit.

This highlights the fact that even if you don’t manage to get Rich Snippets, which is the goal of many people’s Structure Data implementation, there can still be a benefit to your search results. More information, especially in relation to products, can improve a user’s search experience and thus draw them to your site much more easily.

Click-Through Rates Improvement

One reason that people choose to implement Structured Data is the fact that it reportedly improves click-through rates. It’s like the logic expressed above; the better looking your search result is, the more likely people will click through to it.

The fact is that click-through rates on the first page of Google never go beyond 20.5%. So, making your search result as attractive as possible, especially if you’re not in position one, actually can be very important. A title, link and text aren’t much for the user to go on. Providing them with as much additional information as possible, then, can actually work in favour of your site.

So, if you have relatively good rankings but struggle to actually generate traffic to your site, you may want to consider your search appearance. It could be the click-breakthrough that you need.

How to Implement Structured Data Markup

Implementing Structured Data isn’t as difficult as you might expect and you shouldn’t feel intimidated. Especially as you won’t need much, if any, coding knowledge to actually implement this.

For the simplest solution, you should use JSON-LD Structured Data language, it’s easy to use and supported by Google themselves. Here’s an example of organization markup, as tested in the Google Structure Data Testing Tool:

It’s quite straightforward, in that you have a certain number of fields that you need to input and most of them make logical sense. The brackets, punctuation and everything in between is what can confuse and trip up those new to this type of technical SEO implementation. If you’re struggling, there are a few resources you can check out to find the right type of implementation coding.

For example, you can auto-generate some JSON-LD markup using this tool. It’s basic, but it can really help you in the early days of learning Structured Data. Especially if you’re struggling.

And don’t worry about putting this into your site CSS code. We have already established: you don’t need to know coding to do Structured Data. Instead, depending on your platform, you can find an appropriate platform which achieves the same thing for you. On WordPress, you can use plugins such as Schema App (which allows for custom schema markups), Schema & Structured Data for WP & AMP, and WP SEO Structured Data Schema.

As a concluding thought, there can be a lot of positive reasons you might want to implement Structured Data on your website. And implementing it isn’t as hard as you might imagine. So, start a plan to implement Structured Data on your site today and benefit from the impact on your search results tomorrow!

Bio

Zack Halliwell is a freelance writer in the business and marketing niche, giving advice on anything from the perfect branding to the latest Alexa development. When not writing he can be found on long mountain walks with his dog, Batman.

 

Top Google Analytics Data Hacks for a Quick SEO Win In 2019

If you have thought about an SEO strategy and have been acting on it for a while, you would require reports to check if your approach works or not. Google Analytics provides you with detailed descriptions so that you can change your plans and optimize your site for improved outcomes. Listed below are the best ways you can use Google Analytics and its many features for a quick SEO win in 2019.

1. Traffic Flow Optimization:

Many websites have web pages with amazing traffic flow. Nonetheless, despite the incoming traffic, there is not much conversion. It’s essential for any site to have a plan that will direct the traffic towards reasonable conversion. If you want to come up with a strategy, you have to be aware of the incoming and outgoing traffic for every page on your website. If you’re going to have a traffic flow record, then you also need to follow the directions given below.

The setting is as follows-

Audience>>benchmarking>>users flow

2. Link Opportunities Using Referral Traffic:

The amount of referral traffic you receive is a reflection of the effort that you put into your outreach. If you receive more referral traffic, your website’s reputation will increase as well. For the referral traffic to increase, it’s vital that you create a referral traffic report. You can receive a traffic report by clicking on the option called-

‘Acquisition’ >> all traffic >> Referrals.

3. Keyword Optimization:

Identifying your audience and their intention is the first step towards Keyword Optimization. There are four types of keywords, intent-navigational, informational, investigational and transactional. It would be better if you observed what your audience looks for when using query reports and ensure that you’re meeting their needs. You will want your website to rank for one of the types of keyword intents, and this should be done based on the nature of your website. By using Google Analytics, which can provide you with enough insights on where the traffic flows, you can unlock information that is related to keywords using query reports.

However, when you implement this change and unlock other keyword information, the filter will be applied to any new visits; this will exclude any changes that were made to the historical information. You can find this control in ‘Filters’ in the admin option, in the left taskbar.

4. Tracking Conversions:

The process of converting users is known as Conversion Rate Optimization, and converting visitors is the end goal of a website. People follow many tactics to convert visitors and this includes making them fill a form, sign up, download an eBook, and so on. There are many tools available online that can help you keep a track of the conversion process. Visitor behavior will give you an idea of whether you’re following the conversion process or not. When you track the process and observe the visitors on your website, you can then lead your audience towards what you want without any hassle.

5. Tightening Funnel:

Having a funnel includes taking standard steps to convert a visitor. The funnel will help you calculate the success rate of your strategy. It will lead the visitor in a very efficient manner, taking them from one level to another and making a final push towards conversion. You can even tighten the funnel, which means you can have a micro-perspective instead of a macro-perspective so that each step pushes the visitor down the funnel.

6. Track Events:

When you track events, you’ll be able to notice the visitors’ activities on any page of your website, and this will give more insight into what they want from you. When they visit any page on the website, you can track their activities that lead to a link or event; this is done by using tracking codes, but there may be a catch if you’re not tech-savvy. Not to worry, if you don’t have much technical knowledge, you can make use of code generators and track events.

7. Having a Detailed Insight:

If you want to track factors like click-through rates, the official ranking of your page in SERPs, or the frequency at which your pages tend to appear in the SERPs, you will need a Google Search Console account and assimilate it with Google Analytics for a thorough report.

8. Landing Page Reports:

People want to seamlessly go through your website and find what they want with the least effort, so it’s crucial that you make your page easy to navigate. To do so, you will have to go through the landing page and zone in on the problematic points that are obstructing the ease of navigation. Furthermore, user engagement has become a prominent ranking factor, and the landing page reports help in tracking the engagement as well. To get landing page reports, you have to follow the path-

Acquisition>> Search Console >> Landing pages

9. Website Speed:

Your conversion rate is at risk if your page takes too long to load, and adding insult to injury, because of Google’s demand for optimum page loading speed in its algorithm (it’s a major ranking factor), you won’t see much progress in your site traffic. Lately, people prefer to access websites on their phones. So to keep up, you need to ensure that your website is mobile friendly. If you want to find out the number of people that use their phone and the loading speed of your site, then you can go to-

Behavior>> Site Speed >> Overview

10. Customized Alerts:

Any time you find an algorithm update, you can expect some fluctuation, no matter how strong or faint. You can’t predict if your website will be affected by the algorithm or not. Hence, receiving notifications can save you. You will find out sooner and will be able to implement the changes before it’s too late.

You can go to the admin option and look for the “custom alerts” option. Once you click on “new alerts” and adjust the settings, you will be notified if there is any vital change in the analytics.

11. Customized SEO Dashboard:

When you have a personalized SEO dashboard, it means that you can conveniently glance at your SEO stats. This will also reduce the amount of time that you spend examining SEO reports. Hence, you will have more time on your hands to implement your SEO strategies and go through the stats. You can import an existing SEO dashboard (that is preconfigured to make minor changes), or you can even opt to create a new one.

Google Analytics is a striking tool that has a variety of functions and can help improve your website’s performance. Even if you want to look for standard and basic features or if you’re going to have a glance at the details, you can have it all if you’re using Google Analytics.

The hacks listed above will not only help you keep a track of your website, but it will also enable you to take care of the SEO aspects involved.

Author Bio: A creative content writer and an SEO specialist working currently at Stan Ventures, a popular White Label Blog Writing Services provider. You can reach me online through LinkedIn for a quick response.

 

 

How Can Copyright Infringement Affect Your SEO

Any experienced entrepreneur will tell you that good SEO is the essence of having your business grow and stay afloat. If you don’t develop time, energy, and resources to improve your SEO and keep up with the latest trends, you won’t be in the game for long. One of the things that can damage your SEO is copyright infringement. This is something you should be extra careful with and something which will give you headaches if it’s not taken care of properly. Most people don’t think this kind of content is relevant because they don’t think anyone will pay attention to it or now it might be subjected to copyright. Yet, the internet is a cruel place which adheres to honesty, no matter how contradictive that might sound.

1. What constitutes as copyright infringement

Essentially, what we’re talking about here is duplicate content. This means that the content on your site is exactly or almost exactly the same as content on another website. This can also refer to the same content on your site but on different pages. For example, if you have multiple landing pages for geotagging and only the locations are different, leaving the content the same but only changing the title clutters your site.

Now more than ever, it’s important for businesses to fill each page with interesting and quality content as SEO systems are advancing. The AI’s are now able to recognize the quality of your content just by how people are responding to it and what they understand in a given context. That’s why there’s no room for laziness. Each page should have its own specific content created, regardless of how similar it is to another page.

2. Why is this an issue

It might be questionable why duplicate content is even an issue, especially if you’re just copying from yourself. It’s very logical though, no one likes working hard for something only to have it stolen by other people. When it comes to copying from yourself, it’s a question of downgrading the quality of your website and cluttering it with useless information.

Finally, this is an issue because it confuses search engines. They don’t know how to rank sites. This is both applicable to the scenario of someone else having the same page as you and you duplicating your own content. How does Google know which page is better if they’re almost identical? In turn, this comes back to the lower quality of content we’ve mentioned and ruins business for everyone.

3. How can you get rid of duplicate content on your website

It can be hard to get rid of duplicate content, especially if you’ve already filled your site to the brim. It takes time to filter through all the information and make sure nothing is copied. This is why it’s advisable to be thorough from the start. The safest way to ensure there is no duplicate content is to avoid it in the first place.

You can also have a team dedicated to filtering through your website and deleting everything not up to standard. It might be tedious work, but checking content and tags is necessary. It’s better to create lists of pages you need to work on and fix the problem gradually. Have 301 redirects set up, as well. These signals are transmitted to Google and can help bots crawl your site more effectively. Remember how we said search engines don’t know which page to rank higher if they’re identical? 301 redirects can help solve this issue and point the bots in the right direction.

4. What to do if you see your content on another page

Aside from accidentally or purposely using someone else’s content on your page, it’s also possible for your content to end up on another site. This is a matter that shouldn’t be ignored as it will put your firm in the same basket as the copycats and down-rank both of your SEO’s. If you see misleading and deceptive content on another page that’s actually your own, you have the legal right to take action.

The most important thing is for your content to be protected by copyright. If this is the case, don’t hesitate to contact your lawyer and file a lawsuit. Still, before it comes to that, you might try to contact the other firm. Tell them they’re violating your copyright and give them a short deadline to fix it before you call your lawyer. Most firms will oblige and you’ll save yourself the hassle of going to court while keeping your SEO pristine.

5. What are the consequences of using content subjected to copyright

Much like in the opposite scenario, the firm you’ve copied your content off of has the legal right to take action. It’s in everyone’s interest to avoid these situations and keep their SEO in check. The penalties could be grave for your business. If Google takes action, your site could end up appearing much lower in the search query or even be excluded from the search completely.

This is a terrible blow to every company which relies mostly on online searches to gain more business. A mistake like copyright infringement can very likely cost you your business. This is why you should take action to ensure all your content is original and that everything you’ve promoted on other sites is legitimate. The more genuine you are and the fewer shortcuts you take, the more trustworthy you are and the more authority you have online. In turn, this shows you in the top search results, makes your business flourish, and keeps your SEO up and running smoothly.

Conclusion

As you can see, it’s very important to pay attention to the type of content you post on your site. Whether your content falls to copyright or not can be the difference between success and failure. Your team should be up to date with your content policies and stick to them. This is the only way to ensure you’re continually providing quality and trustworthy content, and thus building your authority as a firm.

Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in SEO and Digital Marketing.

 

How to build SEO Strategy on a Limited Budget

In this high-tech era, every business should by now be implementing SEO strategies with the aim of improving the performance of their website of search engines. Nonetheless, there are so many websites that have not tried out SEO techniques despite their long periods of existence online.

For small businesses especially, the main reason they do not pursue SEO for their websites is that they do not have a budget for it. A few SEO techniques may require you to spend a couple of dollars periodically, but this is not always the case. SEO is, in fact, more cost-effective than other marketing strategies like pay-per-click. Here are some simple SEO things you can use to build your SEO strategy when on a limited budget:

Use free SEO tools

Some SEO tools offer services on a premium basis, and this can deter you from pursuing SEO. Nonetheless, there are a variety of free SEO tools on the market that can get you comparable results for every best practice of SEO.

Terrific examples include SEO tools by Google, for instance, Google Trends, Google Keyword Planner, Google Analytics, among others. Further, some tools have a premium version but also a free version, from which you can capitalize on as much as possible.

Write fresh and quality content

In matters of SEO, quality content is king. Writing fresh and high-quality content does not need a budget. All you must determine to do is offer adequate value to users. New material is a smart way to get the attention of search engines because, every moment you publish fresh information, Google bots visit your website for crawling.

Maintain a frequency that is consistent to keep your target audience in check, as well as search engines. Before you share information, ensure you are well-researched on the topic issue, not only to be sure you remain current but also to better capture information that your target audience would want to consume.

Remember that new content may get the attention of the search engines, but it is the uniqueness, relevance, and usefulness of your copy that will get you to rank properly.

Legit link building

For a while now, some webmasters have invested in shady link-building by buying links from illegal websites, sending out the notion that link-building must cost you money. Over time, Google changed its algorithm but now, penalizes such acts.

On the contrary, link-building is an SEO technique that you can achieve free of charge. Invest your time in sustaining good relationships with peers in your industry as on the way to earn links on goodwill. Further, determine to engage in guest posting as well as making your website link worthy, if you are to attract quality links.

As for guest blogging, target popular blogs with a different audience reach from yours and present yourself as a knowledgeable leader in your industry, then provide adequately researched and well-written content, and in exchange, get a quality backlink.

Optimize your site for long-tail keywords and phrases

Even on a strict budget, your goal is to rank high for search terms. Since you do not have a budget to compete with renown brands for popular keywords, you want to invest in long-tail keywords because they have low competition.

The best things about this tip is that stands to draw you more traffic without having to spend more money. Long-tail keywords are better at capturing the user intent than short-tail keywords, and this way, you stand a better chance at responding to the needs of your target audience.

Remember, if your keywords are suitably responsive to people’s searches, you will realize higher click-through rates for your posts, as well as a more substantial number of conversion thanks to qualitative traffic.

Use minimal efforts to improve page speed

Among other vital factors, Google takes into account a website’s page speed for ranking, which only means that the faster your web pages load, the better your performance on SERP. You can check bulk SERP tracker at serpbook.com to find out more on the essentials of SERP for any website.

Minimal efforts to improve your website include compressing your images before uploading them, as well as your files, enabling compression on your site, minifying CSS, HTML, and JavaScript, as well as cutting down on unnecessary redirects for your landing pages.

Submitting your site to Google

Google takes time before it can sort out through the millions of websites online, but eventually, crawls all websites, as long as they are not blocked. However, you can speed up the process by submitting your site to Google, by just signing in to Google Search Console for free.

Other than making it easier for Google bots to crawl your site, you gain more control over which pages of your websites appear of search results. Further, you can use the Search Console to audit your website and check for errors like slow page speed, broken links, among others, then you can fix them for better results.

Improve the audience engagement

Your target audience should be your priority when operating digitally. Audience engagement is valuable for you in that you receive a higher traffic flow, but it also communicates to your audience that you care about them.

Engage them on social media through communities and forums, discussions and activities, and keywords and hashtags. You can launch your activities like giveaways, or participate in others like Twitter Chat. Respond to feedback as promptly as possible, remembering that a happy audience is a happy Google.

With all these free and actionable insights, budget constraints cannot be an excuse for any website owner to overlook the essence of SEO for their website. Since most webmasters, including your competitors, are doing it, the sooner you build and execute on your SEO strategy, the better for you.

 

10 Great Reasons Why Website Structure Matters in SEO!

A website structure holds a great significance from the SEO perspective. A powerful site structure increases the chances of higher ranking in the search engines for websites. There is no website that does not have a structure with it which might be streamlined or rigorous or disorganized. In this article, we are going to speak regarding the reasons that state how much website structures mean in the website designing.

The structure is the most overlooked feature or a thing while designing the website. Very fewer people know that this falls under the many crucial aspects of a site’s SEO performance. Also, few webmasters understand what it means to have a website structure which helps in the enhancement of the SEO.

1. A better structure ensures the better user experience

A great site structure is all about the colors, the kerning, the fonts, the images, the graphics, and the white space.

We all know that if a site lacks the appealing factor, it loses the potential audience and the attention of search engine too. The algorithm of Google makes use of the information from the searchers so that it can give a rank to your site.

2. Better the structure, better the sitelinks of the site

SERPs have a listing format for the site links which show the main page of your site along with several internal links. However, to have that, your website design must look good.

If you want best solutions for website designing, then you must start looking around right away because the early you get a designer, the early work gets started.

3. Website crawling becomes easier with a good site structure

Googlebot, a web crawler crawls the structure of a website. They function to achieve the goal of indexing the content to get it back in search results. This can only be possible when you have a better website design, making it much easier for the crawler to crawl your website and index the content.

4. Site URL structure must follow the navigation hierarchy

While developing the site structure, the second primary element is your URL structure. Once you have the URL structure, give a logical approach to your site hierarchy, developing it won’t be difficult. The organizing of the URL structure depends as per the hierarchy of your website which apparently means that your URLs will only have real words (no symbols) along with appropriate keyword coverage.

5. Get the HTML or CSS in site navigation

While creating the navigation, always keep the coding as simple as possible. For this, use HTML and CSS as they are the safest approach. If you are getting the coding done in Flash, JavaScript, and Ajax, it will limit the ability of the crawler to cover your website navigation and hierarchy.

6. Take help of navigation structure

In order to get the functioning of your site better, ensure the website design is not shallow. Since the navigation structure will follow your site hierarchy, therefore, ensure that the relevant pages on your site aren’t buried too deep as its good for both from a usability and crawler perspectives.

7. Use List Based Header on Main Navigation Pages

A header lists out the main pages of the website. That means that there should be a proper navigational header with the appropriate sub-categories into it. This will ensure a good site structure which will in return feature a better user-experience to your audience.

8. Develop an excellent internal linking structure

When you have an excellent function of internal linking, your logically approached site hierarchy will have more value to it. There are many tools available on the internet with which you can get the count of these. They are also important just because-

  • They allow quick navigation.
  • Information hierarchy gets established on the site, because of them
  • They help in spreading link juice around websites, giving more ranking power.

9. For the external search

Once you have maintained a good website design for your site, the external search becomes easier. People will find you in their searches and when they do, they will easily understand the most important categories and the relationship with their subsequent subcategories. This means that building clusters around important topics is given more priority than just scattering the information all over.

10. For internal site-search

If your website designing is done correctly then you are more likely to have a good website structure that mirrors the catalog data structure. With a well-organized catalog, you will enjoy a great on-site search. It’s the same with the internal search engine – like the Google utilizes the structure of your website in order to determine the important stuff on your website and the keywords are provided to your website to rank for.

If the internal site-search is done correctly, the on-site search will use categorization in order to improve the relevant search results. Furthermore, it can also use categorization so that the users can be redirected to specific category pages when the search gets auto-complete.

Final Words

While getting the website designing, you must remember that the website structure is highly crucial. It is in fact a result of careful thinking, accurate organization, and intentional design. Therefore, you must create a strong site structure before creating the site. But if you are doing a redesigning of the website, then you must remember that the navigational elements must be reorganized rightly so that the structural SEO can be improved.

Now, always remember that with a great site structure, you will have great SEO.

Author Bio:

Stephen Chong works as a writer for Fonbell Solution, an IT firm offering web-based services and Software Solutions such as Web Design In Singapore, Invoice Billing Software, Online Appointment System in Singapore. He would love to share the experience, knowledge, and thoughts with others on the web.

 

Simple Steps To Optimize Your Local SEO With Local Schema

When it comes to optimizing for local SEO, schema markup is one of the most effective, yet underused practices. Local businesses can add schema markup to their websites to make it easier for search engines like Google to understand your business and index your site better. This helps boost your SEO, and helps you rank better in relevant SERPs.

But before we get to the ‘how’, let’s first talk about the ‘what’.

What is Schema Markup?

Schema markup is basically snippets of frontend code that you include in your website’s header or footer section, that contains microdata about your business. Developed by Schema.org, which is a collaborative effort from Google, Microsoft, Yahoo, and Yandex, schema markup can be used to help search engines crawl and understand your website better. They also enhance online user engagement with your business, by providing relevant data to users directly on SERPs. In this article, we will be focusing on local business schema, and how you can use it to optimize your local SEO.

LocalBusiness Schema

Schema has a number of categorizations, based on the type of information that it provides. Some of the commonly used categories include event, person, organization, product, etc. LocalBusiness schema is a part of the ‘Organization’ category and can be used by business owners to provide information such as their business’ NAP, open hours, and even rich data such as maps, images, and menus to users directly on the SERPs.

Schema.org has a number of types listed for local businesses. You can find all these types, along with the complete list of custom properties here.

Now let’s get down to how you can use local schema to optimize your local SEO.

#1 Make Use of the Available Business Types

Schema.org has a vast number of business types that you can use in your website’s markup. Many a time, businesses tend to stick to the generic ‘LocalBusiness’ type. While not wrong, this doesn’t give search engines a clear idea of the nature of your business.

So, instead of sticking to the ‘LocalBusiness’ type, you can use a more specific organizational markup, which looks something like this:

<div itemscope itemtype=”http://schema.org/Electrician”></div>

#2 Markup Your Business’ NAP Details accurately

One of the most important aspects of local SEO is to get your business’ NAP listed consistently and accurately. This also applies to schema markup, and is vital for search engines to understand your business’ exact location. Do make note that including your business’ NAP in your markup requires you to declare a new type – PostalAddress.

Here’s an example of how your NAP details would look in your markup:

<div itemprop=”address” itemscope

itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>397 10th Street</span>

<span itemprop=”addressLocality”>San Francisco</span>,

<span itemprop=”addressRegion”>CA</span>

<span itemprop=”postalCode”>94103</span>

</div>

Phone: <span itemprop=”telephone”>555-248-1675</span>

#3 Incorporate Maps & Geo Properties

When it comes to local searches, the proximity of your business to the user is a huge factor for ranking organically. In order to help search engines in getting this right, you should incorporate both ‘hasMap’ and ‘geo’ properties in your markup.

The ‘hasMap’ property displays a local map with your business’ location in the search results, while the ‘geo’ property is used to pinpoint your business’ geographical coordinates. While the ‘hasMap’ property can be directly included in your LocalBusiness markup, the ‘geo’ property requires you to declare a new type, which is ‘GeoCoordinates’.

Here’s how a hasMap markup typically looks:

<link itemprop=”hasMap” href=”https://www.google.com/maps/place/Costco+Wholesale/@37.7695435,-122.4132266,16z/data=!4m5!3m4!1s0x808f7e28c2ee680b:0xe77ab2a37fb8babc!8m2!3d37.7702716!4d-122.4108656”>

And this is an example of a geo property in your markup:

<span itemprop=”geo” itemscope itemtype=”http://schema.org/GeoCoordinates”>

<meta itemprop=”latitude” content=”37.770392″ />

<meta itemprop=”longitude” content=”-122.412797″ />

</span>

#4 Markup Your Business’ Social Profiles

Including your business’ social profiles as part of your schema markup connects the dots between your website and your social profiles. This helps search engines discover your business’ citations faster, which we all know has a direct impact on local rankings.

You can do this using the ‘sameAs’ property to markup your business’ social profiles. This property lets search engines know that your business is the same one as cited in the given URL.

Here’s what the code looks like:

<div itemscope itemtype=”http://schema.org/Plumber”>

<span itemprop=”name”>Seattle Plumbing</span>

<link itemprop=”url” href=”http://www.seattleplumbing.com/”>

<link itemprop=”sameAs” href=”https://facebook.com/seattleplumbing”>

</div>

#5 Leverage The Site Navigation Schema Markup

Site navigation schema markup is a very useful element when it comes to local schema. This helps search engines understand your site structure and navigation better. It displays your website’s sections in SERPs, increasing organic sitelinks.

The ‘SiteNavigationElement’ property is used for this markup, and here’s how it looks:

<div itemscope itemtype=”http://www.schema.org/SiteNavigationElement”>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/car-parts”>Car Parts</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/custom-decals”>Custom Decals</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/used-cars”>Used Cars</a></span>

<span itemprop=”name”><a itemprop=”url” href=”http://www.alexautoparts.com/motorbike-parts”>Motorbike Parts</a></span>

</div>

And there you go! These simple local schema markups can not only boost your local SEO, but also make your website more dynamic and engaging in the SERPs. In order to maximise your results, you can combine these efforts along with getting your business listed on all major online directories, review sites, and social media sites. The more directories/sites your business is listed on, the more citations you have. This also aids in local discovery, and generating more reviews for your business. We recommend using an online tool like Synup for this, since manually listing your business on all major directories can be a cumbersome task.

 

On-Page SEO: The Ins and Outs of it

On-page SEO is the course of making your website or webpage search-engine friendly. To make a long story as basic in words as possible for now – it is a process in which you tweak and adjust certain features on your website so that search engines like Google, Bing etc are able to index and crawl over your website. The tweaking is to make sure that your website’s content or structure is well understood by the search engines as a result.

In this piece of writing, we will be focusing on the On-Page or On-site SEO to help you understand the ins and outs of it – how you can use it to your best and most of all – how much of a basic knowledge you need to impress your interviewer(s) or bosses. By the end of this article, you will be able to discuss on-page SEO with confidence and a superior knowledge to your fellow newbies.

The first thing you need to know is that what exactly is On-Page SEO?

On-page SEO can be explained as the procedure for optimization of web pages so that they rank higher and in result gain more traffic via Google and other such search engines. An on-page includes both;

  •  Content
  •  HTML Source Code

This means that both the content, as well as the code, can be optimized in order to maintain or better your web page’s ranking.

Off-page SEO, however, is dependent on;

  • Links
  • Other External Signals

The main purpose of an off-page SEO is to help your website rank higher in ways on-site doesn’t. While you focus on your own website’s;

  • Pages
  • Titles
  • Tags
  • Content
  • Overall Structure

In on page SEO so as to optimize everything around your keyword – an off-page technique would focus more on ‘off-site’ (Off the website stuff) like back-linking from significant and renowned sites as a way to lead more traffic to your own on-site page.

Source: https://moz-static.s3.amazonaws.com/learn/seo/elements-optimized-sml.gif?mtime=20170104131405

On-Page Ranking Factors:

Now that you have a know-how about the difference between on-page as well as off page – let’s move on to the next point which is going to help you increase your site’s ranking by manifolds.

The on-page ranking factors can impact your website’s individual page’s ability to rank better if optimized.

Page Content

The content on your page is what can either make or break it for you. If your content is good and unique in quality – both the audience as well as the google algorithms would stay happy. In case, you have no idea about what a Google algorithm is then thought of it like an online inspector that inspects your site on the basis of your content quality, customer reviews/ trust, and your websites’ authority.

When your page has a good content then it meets the audience’s reason for searching the internet. Thus, your content should be your first and foremost priority. However, in the eyes of the internet and some people too – if your content isn’t accessible of linkable then it doesn’t matter whether it is bad or good – it’s of the same value i.e. zero. Thus, it is important to write on a trending topic and not something that people might not even have an idea about – unless your blog or website already is generating a lot of traffic, of course.

Title Tag

Being an HTML element, a title tag is used to specify the ‘title’ (you can totally understand by its name too) of a web page. Whenever someone searches the good on a topic similar to your title tag – it appears on the search engine results pages also known as SERPs.

Title tags hold great importance for;

  • Usability
  • SEO
  • Social sharing

When writing a title tag – be sure to write something that gives an idea of the content. It’d hold the audience’s attention and make them want to click on it too. Don’t try to stuff your title tag with a keyword – if it is stuffed – google won’t support it and the algorithms would push it to the invisibility level.

URL

You know the web addresses you put in the search tab and a website opens up are called URLs, right? A ‘uniform resource locator’ or URL states the location of a source on the internet (your webpage being one of them). A URL also uses a ‘protocol’ that can be sued to retrieve the resource or webpage you want to open. HTTP, FTP, HTTPS etc are an example or protocol.

While writing a URL – make sure that it is no longer than 2083 characters. Moreover, it should not be like domainname.com/4451.html. This is an example of a bad URL. A good URL should be as the picture below shows. A good URL reflects the hierarchy of information on a particular website.

Image Alt Text

Sometimes, due to slow or poor connection, the user is unable to view an image – that is when the Alt or alternative text comes into play. It is displayed in place of a picture to give the reader/ audience an idea of what it is.

Related image

Internal & External Links

Sometimes, when you are reading an article a text in blue or some other colour catches your attention. If you click it – you’d be led to another page. This is an internal or external link … a hyperlink that takes you to another resource or web page that either consists of an image or a whole new article. The links are termed as internal or external depending on the domain or website they have as their target destination. It is a common way to provide useful resources to content and to pass link juice from one post to another, resulting into better positioning in search engine results.

Well Optimized Webpage

An ideal webpage optimization would have the following:

  • Hyper-Relevance of the Topic i.e. in Title Tag, Meta Description, URL, Image Alt Text Etc.
  • Unique and Quality Content
  • Good Page Loading Time
  • Rating and Star Buttons to Promote Customer Review
  • Link back to its – category as well as their subs page, homepage etc.

Author Bio: Nathan John works as Content Editor at u verse packages. He contributes in various online communities and writes about technology, marketing & entertainment.

Powerful SEO Tools to Improve Targeting and Google Keyword Rankings

Whether you are a site administrator or a content creator, chances are you have given SEO optimization some thought. Search Engine Optimization (SEO) remains one of the most effective ways of optimizing online content for audience outreach and conversion. Studies have shown that up to 80% of internet users ignore paid ads and focus on relevant search engine results.

However, targeting the right individuals and choosing the proper keywords isn’t always straightforward. You can easily mismatch demographics with terms that have nothing to do with their real interests or Search Engine Result Page (SERP) requirements.

Before we start, it’s important to understand that Google’s SEO rules affect all search engines regardless of their developer. This means that Yahoo, Bing and others follow the same rules set by Google. If you optimize your ranking correctly, users of all browsers and search engines will be able to find you organically.

With that in mind, let’s take a look at some game-changing SEO tools with the potential to transform the way you see content creation moving forward.

SERPmetrics

We’ve mentioned SERP without diving into the details of what the term represents in practice. SERP is Google’s backend technology that affects whether or not individual sites rank well or not.

This means that you should do your best to abide by SERP’s rules and use the rule set created by Google in order to do so. SERPmetrics represents a platform that aims to track changes and fluctuations in certain keywords, SEO optimization patterns and SERP updates in general.

Buzzstream

Link building is a difficult process of building relevant links that audiences can identify with. The process is fairly straightforward but requires a lot of research and a trial-and-error approach to problem-solving.

Buzzstream is a platform that aims to alleviate much of the hardship from link building in order to free up their users’ precious time. By using Buzzstream, you will be able to organize your audience outreach as well as research the web for relevant topics and keywords.

Moz

Ongoing tracking of your industry’s keywords is an important aspect of ranking high with Google. Moz is a platform that allows you to track custom-made keywords based on your previous content. By activating Moz on your website, you will effectively get a tracking tool that will affect your SEO on a day-to-day basis.

Moz is a powerful platform that can alert you about industry trend changes in an instant and deliver actionable, informative analysis of each keyword you ask for. Investing into Moz Pro will deepen the influence this tool can make on your content should you decide that the base package is not enough for you.

There is no denying that Google has made an impact on how we perceive internet in today’s day and age. Improving your SEO standing with Google’s own tools is one of the best ways to ensure that your site ranks highly. Keyword Planner created by Google does what it says – it effectively analyses and tracks keywords in the niches relevant to your business.

It’s always a good idea to include translated and localized content on your site if you aim for high ranking. You can pair Keyword Planner with a number of services and tools found on the internet including online translation services. Outsourcing some of your content to a professional writer will add flair to your site and ensure a diversity of content on offer which is something very few businesses think about.

Artificial Intelligence (AI) technologies have taken root in SEO just like in other forms of internet experience. ClearScope is a SEO optimization platform driven by AI algorithms that analyze and optimize your content based on industry trends. You can set custom settings in ClearScope’s intuitive user interface (which resembles WordPress CMS) and quickly find the bottlenecks that affect your ranking.

The AI used in ClearScope uses natural language processing which means that it conducts “pings” with search engines to determine what content ranks better than other. This tool can provide a great gateway into SEO improvement and higher SERP ranking no matter what niche you operate in.

Page performance tracking based on SEO ranking is one of the hallmarks of keyword ranking improvement. SEMrush is a platform that uses active-time tracking for the betterment of your content over time.

The analysis tools available on the platform allow for a full summary of your domain ranking down to SEO optimization of individual content segments. This comprehensive tool can also be used for native content creation and topic research, meaning that you can write and optimize content through SEMrush without a local text editor involved.

WooRank

Presenting itself as a SEO checker, WooRank offers far more than meets the eye. The platform is designed as a “checker” platform for much more than keywords and ranking. You can easily track your mobile search ranking compared to others in your niche or even how many times people came to your site through social media.

WooRank can efficiently tell you what you lack in terms of content, targeting and what to focus on in the upcoming content creation cycle. All you have to do is link WooRank to your site and let the platform churn out an analysis paper which you can use as a baseline for future SEO optimization.

SchemaCreator

When it comes to SEO ranking, it’s important to pay attention to your Metadata. metadata represents the tidbit of information people have access to before clicking on your link. SchemaCreator is a tool dedicated to custom Meta data creation and control of what people see when they come across your links.

An important part of SEO is to include keywords and relevant content in every facet of your content. By using this tool, you will effectively take control of one of the most important optimization factors that will affect both your targeting and ranking overall.

In summation

It’s easy to see the importance of SEO by reading through these tools alone. Never underestimate the power of SEO to make or break your content online. Make time to carefully optimize your content before publishing it.

Maintain a consistent optimization rate and always reevaluate your targeting strategies without settling for a single solution. Chances are that your audience might follow different trends than the ones they seek today. Stay ahead of the curve and make sure to always offer useful content in exchange for the time they devote to your site.

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.  She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion.

 

SEO Strategy 2018: 5 Easy Hacks to Boost your Organic Search Traffic

Do you know that more than 50% searches on Google happen from Mobile Devices? In a recent report, it was found that mobile searches exceed desktop searches by an extra 28 billion.

This shows that more mobile users are using Google than the desktop users. With the increasing number of Mobile phone users all over the world, it has become important to optimize your website to generate more search traffic from mobile devices.

Here are the 5 Easy Tips by which you can boost your organic search traffic in 2018.

Tip #1 – Create a Responsive Design

One of the primary things to optimize your website for organic search traffic is to create a responsive design.

When Google declared that it will focus more on mobile-friendly websites, people started to build a separate mobile version which used to be quite different from its desktop counterpart.

But let me ask you this! Would you like to go through the pain of managing two different designs for your website? I guess not.

Wouldn’t it be great if you have one design of your website that works for different screen sizes? It will keep things really simple, right?

Comes into the play the responsive designs, which automatically adjusts to the screen size be it mobile, tablet, desktop or laptop and still keep it easy to read and understand.

Tip #2 – Make sure Website loads Super Fast

No matter if your visitors are on an LTE supportable device or on 4G connection, there will always be a possibility that they could end up in a place where they won’t be having good reception of internet speed.

No one likes to wait for the web pages or web apps to take a longer time to load. It is necessary for you to not only have a mobile compatible site but a real fast website as well.

Imagine, someone searched you on Google, they clicked to visit your website, but it is taking too long to load your landing page. What will you do? You won’t wait and simply click the back button.

If too many people start to click the back button, Google will be notified that they don’t like your website for whatever reason. Trust me! You don’t want to look bad when it comes to your presence on Google.

A faster website will not only reduce the bounce rate but will create a better experience for the visitor which will help you boost your overall search traffic.

Tip #3 – Leverage Google AMP framework

Using Google’s Accelerated Mobile Pages (AMP) framework goes hand in hand with making your website fast for mobile devices.

As the name suggests, the AMP framework let your website become super fast and mobile-user friendly, so whenever someone will search on mobile devices the top results will always be AMP-enabled.

AMP frameworks ensure that the text on your website it readable to mobile users by making your website stripped of a lot of things like ads and excessive JavaScript.

This just doesn’t make your website light for mobile, but also drive more organic traffic from mobile searches as Google prioritize the AMP-friendly websites in the search results.

You may not see much impact of AMP from the developed countries where people are already using high-end fast devices, but from places where internet speed is not that fast or the people don’t use fast smartphones, you will see a significant increase in the mobile traffic.

Tip #4 – Keep Header image small

You definitely don’t want your visitors to continuously scroll and scroll to ultimately reach to the content they are looking for.

As mobile devices don’t have that much of a big screen, it’s better to keep your header image small. Also, make sure that your content is readable in terms of font size and font color.

What people can read easily, generates a better user experience.

Also, avoid putting pop-ups on mobile devices. If the whole mobile screen gets covered with crazy pop-ups, the visitors will more likely to exit from your website without even looking further.

Now you don’t want to irritate your visitors as too many pop-ups on mobile devices provide a poor user experience. A bad user experience increases the bounce rate, decrease the time on site, ultimately plummeting your ranking on Google.

Tip #5 – Keep Mobile-First Index in Mind

With Google’s mobile-first index in effect, you have to make sure that you are showing them everything.

This is a common malpractice among many mobile websites that they show some of the content, and then ask the visitor to click load more for more content, which increases the load time of the website.

This way, they are not showing Google all the content and hence, their rankings are not going to improve.

You need to make sure that everything on your website, not just the text, is visible to Google. You need to let the Google bots crawl HTML, CSS or any other style sheets that you have implemented on your website.

That way, Google will be aware of the complete architecture of your mobile site and can rank you based on that.

Conclusion

SEO is a vast process in its own. There are a lot of different strategies that you can follow to increase the rank of your website on Google. What may work for you, may not work for others.

It is always best to try different strategies and see which one gives the best results. The above-mentioned hacks are easy to follow as they do not require much of the back-end work.

Following them or incorporating them with any other SEO strategy will surely let you make your mark on the Google search engine.

About the Author:

Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.

 

How to do your own YouTube SEO Now!

It’s common knowledge that SEO is driving factor for a successful blog and web content circulation and site rankings, but did you know it is also imperative to maximize views for your video content as well? Today we’ll be specifically focusing on how to bolster your YouTube videos with the necessary information to increase your video content search results in search engines such as Google or Bing.

Every Video Needs a Great Title and Description

The title, similarly to in articles or heading on web pages, holds a lot of weight when search engines sort their results. Your video title needs to contain all your primary keywords; this is the first point of reference for the search engines to assess the content of your video to determine its relevance to a user’s search query. The video description is equally important and is the place to capture entirely other terms users may implement in their questions. If you cannot fit all your desired keywords in your title, make sure to place these in your description, along with synonyms of your title keywords to reach a broader range of people searching for the content in your video.

For example, if you post a video about cakes and use the word “cake” in the video title, you will want to include additional keywords such as “baked goods, pastries, baking, dessert and cookbook” in your video description.

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Tagging Is Important

Social media has turned the hashtag into a thing of ridiculousness and search engines have made them obsolete, but tagging for video search is still a viable part of SEO for video content. Typically, the bots pull from keywords within the material, and tags aren’t necessary.

This process also prevents people from using tags to bolsters their search rankings with unrelated keywords. Because web crawlers can’t crawl through video content, tags allow the search engine robots to know the content of the video without requiring a transcript. Tags are especially helpful for videos that don’t contain verbal content.

For videos that do contain speech, YouTube transcribes the video, pulling from the data within, turning the video speech to texts. This feature is not yet foolproof, however, you should ensure your tags make up for any errors YouTube may encounter.

Keep consistent across your title, description, and tags, keeping each a reflection of the actual transcribed content of your video so YouTube will rank your video accurately.

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Be a High Performer

Like social media, the likes and shares matter on YouTube. The more likes and shares you get; the higher YouTube will rank your video in search returns. Another qualification they consider is how long people are watching your video. If your video is 10 minutes and people exit out after 30 seconds, your rankings will decline. If your video is 10 minutes and people stay for 8 minutes, your rankings will increase, as this is a high retention time. YouTube will consider your video to be of higher value and will rank it higher for search engines.

Putting it into Practice

Let’s look at a well-known YouTube Channel to see how they use their title and description to represent their video, while also making it suitable for search engines.

The Nerdist channel includes the topic of the video and the category of video within the title. “Our Official First Look at DC’s Shazam (Nerdist News w/ Jessica Chabot)” calls out the video topic as being a look at an upcoming superhero movie from the DC comics universe.

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The title also lets viewers and searchers know this is part of their YouTube series “Nerdist News.”

When we look at the description, we see they further boost the keywords DC, Shazam and Nerdist News to bring in views searching for any of these terms. They also include Zachary Levi, the name of the actor in tandem with Shazam to reach those searches as well.

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We can assume Nerdist added tags to represent all of these keywords as well, along with additional related keywords such as “superhero, comics, and movie.”

Note they list the category as Entertainment, which helps to narrow down search results as well.

When you are uploading your own YouTube Videos, take each of these aspects into consideration. The title, description, tags, category, and production value all play a part in developing the SEO for your YouTube video to make it searchable not only within YouTube but on Google and other search engines. Be intentional about how you represent yourself or your business on YouTube, and you’ll have a much better chance at high search rankings.

Author’s Bio:

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Emin is a Los Angeles-based SEO specialist. On his free time, he enjoys blogging about marketing and web design. He also likes drawing, swimming and reading books.