If you have thought about SEO strategy and have been acting on one for a while, you’ll need to do reports to check if your approach works or not. Google Analytics provides you with detailed descriptions so that you can change your plans and optimize your site for improved outcomes. Listed below are the best ways you can use Google Analytics and its many features for a quick SEO win in 2019.
1. Traffic Flow Optimization:
Many websites have web pages with amazing traffic flow. However, despite lots of incoming traffic, there is not much conversion going on. It’s essential for any site to have a plan that will direct traffic towards a reasonable conversion rate. Furthermore, if you want to come up with an effective strategy, you have to be aware of the incoming and outgoing traffic for every page on your website. If you’re going to have a traffic flow record, then you also need to follow the directions given below.
Adjust your settings as follows:
Audience>>benchmarking>>users flow
2. Link Opportunities Using Referral Traffic:
The amount of referral traffic you receive is a reflection of the effort that you put into your outreach. If you receive more referral traffic, your website’s reputation will increase as well. For the referral traffic to increase, it’s vital that you create a referral traffic report. You can receive a traffic report by clicking on the option called:
‘Acquisition’ >> all traffic >> Referrals.
3. Keyword Optimization:
Identifying your audience and their intention is the first step towards Keyword Optimization. There are four types of keywords:
- intent-navigational
- informational
- investigational
- transactional
It’s best if you observe what your audience looks for when using query reports and ensure that you’re meeting their needs. You will want your website to rank for one of the types of keyword intents, and this should be done based on the nature of your website. By using Google Analytics, which can provide you with enough insights on where the traffic flows, you can unlock information that is related to keywords using query reports.
However, when you implement this change and unlock other keyword information, the filter will be applied to any new visits; this will exclude any changes that were made to the historical information. You can find this control in ‘Filters’ in the admin option, in the left taskbar.
4. Tracking Conversions:
The process of converting users is known as Conversion Rate Optimization. Converting visitors is the end goal of a website. People follow many tactics to convert visitors and this includes making them fill a form, sign up, download an eBook, and so on. There are many tools available online that can help you keep a track of the conversion process. Visitor behavior will give you an idea of whether you’re following the conversion process or not. When you track the process and observe the visitors on your website, you can then lead your audience towards what you want without any hassle.
5. Tightening Funnel:
Having a funnel includes taking standard steps to convert a visitor. The funnel will help you calculate the success rate of your strategy. It will lead the visitor in a very efficient manner, taking them from one level to another and making a final push towards conversion. You can even tighten the funnel, which means you can have a micro-perspective instead of a macro-perspective so that each step pushes the visitor down the funnel.
6. Track Events:
When you track events, you’ll be able to notice the visitors’ activities on any page of your website, and this will give more insight into what they want from you. When they visit any page on the website, you can track their activities that lead to a link or event; this is done by using tracking codes, but there may be a catch if you’re not tech-savvy. Not to worry, if you don’t have much technical knowledge, you can make use of code generators and track events.
7. Having Detailed Insight:
If you want to track factors like click-through rates, the official ranking of your page in SERPs, or the frequency at which your pages tend to appear in the SERPs, you will need a Google Search Console account and assimilate it with Google Analytics for a thorough report.
8. Landing Page Reports:
People want to seamlessly go through your website and find what they want with the least effort, so it’s crucial that you make your pages easy to navigate. To do so, you will have to go through the landing page and zone in on the problematic points that are obstructing the ease of navigation. Furthermore, user engagement has become a prominent ranking factor, and the landing page reports help in tracking the engagement as well. To get landing page reports, you have to follow the path-
Acquisition>> Search Console >> Landing pages
9. Website Speed:
Your conversion rate is at risk if your page takes too long to load, and adding insult to injury, because of Google’s demand for optimum page loading speed in its algorithm (it’s a major ranking factor), you won’t see much progress in your site traffic. Lately, people prefer to access websites on their phones. So to keep up, you need to ensure that your website is mobile friendly. If you want to find out the number of people that use their phone and the loading speed of your site, then you can go to:
Behavior>> Site Speed >> Overview
10. Customized Alerts:
Any time you find an algorithm update, you can expect some fluctuation, no matter how strong or faint. You can’t predict if your website will be affected by the algorithm or not. Hence, receiving notifications can save you. You will find out sooner and will be able to implement the changes before it’s too late.
You can go to the admin option and look for the “custom alerts” option. Once you click on “new alerts” and adjust the settings, you will be notified if there is any vital change in the analytics.
11. Customized SEO Dashboard:
When you have a personalized SEO dashboard, it means that you can conveniently glance at your SEO stats. This will also reduce the amount of time that you spend examining SEO reports. Hence, you will have more time on your hands to implement your SEO strategies and go through the stats. You can import an existing SEO dashboard (that is preconfigured to make minor changes), or you can even opt to create a new one.
Google Analytics is a striking tool that has a variety of functions and can help improve your website’s performance. Even if you want to look for standard and basic features or if you’re going to have a glance at the details, you can have it all if you’re using Google Analytics.
The hacks listed above will not only help you keep a track of your website, but it will also enable you to take care of the SEO aspects involved.
Author Bio: A creative content writer and an SEO specialist working currently at Stan Ventures, a popular White Label Blog Writing Services provider. You can reach me online through LinkedIn for a quick response.
