In this high-tech era, every business should by now be implementing SEO strategies with the aim of improving the performance of their website of search engines. Nonetheless, there are many websites that have not tried out SEO techniques despite long periods of online existence.
For small businesses especially, the main reason they do not pursue SEO for their websites is that they do not have a budget for it. Granted, a few SEO techniques may require you to periodically draw from your budget, but this is not always the case. SEO is, in fact, more cost-effective than other marketing strategies like pay-per-click. Here are some simple SEO things you can use to build your SEO strategy when on a limited budget:
Use Free SEO Tools
Some SEO tools offer services on a premium basis, and this can deter you from pursuing SEO. Nonetheless, there are a variety of free SEO tools on the market that can get you comparable results for every best practice of SEO.
Terrific examples include SEO tools by Google, for instance: Google Trends, Google Keyword Planner, Google Analytics, among others. Further, some tools have a premium version but also a free version, from which you can capitalize on as much as possible.
Write Fresh and Quality Content
In matters of SEO, quality content is king. Writing fresh and high-quality content does not need a budget. All you must determine to do is offer adequate value to users. New material is a smart way to get the attention of search engines because, every moment you publish fresh information, Google bots visit your website for crawling.
Maintain a frequency that is consistent to keep your target audience in check, as well as search engines. Before you share information, ensure you are well-researched on the topic issue, not only to be sure you remain current but also to better capture information that your target audience would want to consume.
Remember that new content may get the attention of the search engines, but it is the uniqueness, relevance, and usefulness of your copy that will get you to rank properly.
Be Legit With Link Building
For a while now, some webmasters have invested in shady link-building by buying links from illegal websites, sending out the notion that link-building must cost you money. Over time, Google changed its algorithm but now, penalizes such acts.
On the contrary, link-building is an SEO technique that you can achieve free of charge. Invest your time in sustaining good relationships with peers in your industry as on the way to earn links on goodwill. Further, determine to engage in guest posting as well as making your website link worthy, if you are to attract quality links.
As for guest blogging, target popular blogs with a different audience reach from yours and present yourself as a knowledgeable leader in your industry, then provide adequately researched and well-written content, and in exchange, get a quality backlink.
Optimize Your Site for Long-Tail Keywords and Phrases
Even on a strict budget, your goal is to rank high for search terms. Since you do not have a budget to compete with known brands for popular keywords, you’ll want to invest in long-tail keywords because they have low competition.
The best thing about this tip is that it stands to draw you more traffic without requiring you to spend more money. Long-tail keywords are better at capturing the user intent than short-tail keywords, and this way, you stand a better chance at responding to the needs of your target audience.
Remember, if your keywords are suitably responsive to people’s searches, you will realize higher click-through rates for your posts, as well as a more substantial number of conversion thanks to qualitative traffic.
Use “Minimal Efforts” to Improve Page Speed
Among other vital factors, Google takes into account a website’s page speed for ranking, which only means that the faster your web pages load, the better your performance on the SERPs. You can check out the bulk SERP tracker at serpbook.com to find out more on the essentials of SERPs for any website.
Submit Your Site to Google
Google takes time before it can sort out through the millions of websites online, but eventually, crawls all websites, as long as they are not blocked. However, you can speed up the process by submitting your site to Google, by just signing in to Google Search Console for free.
Other than making it easier for Google bots to crawl your site, you gain more control over which pages of your websites appear of search results. Further, you can use the Search Console to audit your website and check for errors like slow page speed, broken links, among others, then you can fix them for better results.
Improve Audience Engagement
Your target audience should be your priority when operating digitally. Audience engagement is valuable for you in that you receive a higher traffic flow, but it also communicates to your audience that you care about them.
Engage them on social media through communities and forums, discussions and activities, and keywords and hashtags. You can launch your activities like giveaways, or participate in others like Twitter Chat. Respond to feedback as promptly as possible, remembering that a happy audience is a happy Google.
With all these free and actionable insights, budget constraints cannot be an excuse for any website owner to overlook the essence of SEO for their website. Since most webmasters, including your competitors, are doing it, the sooner you build and execute on your SEO strategy, the better for you.